The Digital Age has transformed human interactions and ideologies, and ultimately influences how we behave. It is the age when our curiosity has deepened (search), our voices have grown louder (social media) and our demands have intensified (smartphone).
So how do you navigate a changing communications landscape with confidence and conviction, truly serving the people of your city, state or country?
Filling the knowledge and skills void
The digital world is evolving at such a pace that legislation, skills, work practices and organisational policy cannot keep up. So, I decided to write this book to fill the knowledge and skills void.
Public Sector Marketing Pro will teach you how to:
Transfer your traditional marketing and public relations skills to S3 technology and tools.
Design and execute a social media strategy for your organisation.
Influence public opinion using social media.
Respond to the public in real time on social media—even if you’re understaffed.
Embrace digital storytelling techniques, including video.
Use social media effectively to respond to crises.
Redefine roles and workflows within your communications department.
Leverage social media to meet your organisation’s larger objectives.
Accolades for Public Sector Marketing Pro
Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2020 British Book Awards for Best International Business Book.
"Digital fluency is imperative in the public sector, where the mission is delivering citizen services to the public. Joanne's book was the instruction manual I needed in the White House. All the lessons I learned took years and countless failures.
"She presents digital tactics and strategies in relatable ways applicable to your daily work. It's an instruction manual to use the rapidly evolving technologies of today and prepare you for the workforce of tomorrow."
“The book that public sector communication managers were waiting for. A comprehensive story that gives all you need to build the best online strategy for your organisation.
Joanne mastered making the sometimes hard to understand online communications world crystal clear for everyone.
This book supports newcomers to get the necessary information to build up the best strategy and for all advanced communicators to rethink your strategy and make it even better."
- Celina Kremer, Social Media Coordinator EPP Group in the European Parliament, Brussels
“With the current global political climate and trust in government waning, this book is a definite must-read for anyone involved in digital communications in government!
The book lays out a clear step-by-step guide about ‘how to’, which is often missed with much of the literature on this topic.
Public Sector Marketing Pro gives you practical and clear advice on an array of topics that are a prerequisite now for anyone in government."
- Charlie Hamer, Global Co-Founder, Public Sector Network, Australia
“This book is essential reading for anyone working in social media in the public sector. Joanne really understands how public sector differs from the private, how our goals and KPIs need to mirror that of our overall communications strategy and how our social strategy should be built with culture in mind.
We have a relatively new team - new to the team as well as new to the public sector. This book will really help guide us as we plan for the next iteration of our social strategy which is being finalised.”
- Muiriosa Ryan, Social Media Manager, Health Service Executive, Ireland
"Joanne has done what's been needed in her industry for quite some time... she's made sense of a crowded, noisy digital marketing world in a way that will empower those that spearhead change and make a difference, whether they're a marketer, business owner or communication professional in the public sector industry."
- Chris Ducker - Bestselling author of Rise of the Youpreneur
"Public sector agencies have no choice but to embrace digital marketing and social media. An effective communications strategy must meet your audience where they are – online.
Public Sector Marketing Pro provides the perfect primer for all public sector marketing and communications professionals. It’s a must read if you want to stay relevant in today’s digital environment."
- Melonie Dodaro, Author of LinkedIn Unlocked, CEO of Top Dog Social Media
“Joanne Sweeney has written a comprehensive book on social media and digital marketing that serves existing marketing professionals in the public sector but also those who want to become one.
In an era of fake news and growing misinformation this book offers public sector marketing professionals solid advice on how to turn the discussion around and use social media for the good of the citizens.
Actually this book is not just for public sector marketing pros, it is for everyone who has a leadership role in public sector and who is ready to embrace the Digital Age. And who isn’t?”
- Sigrun Gudjonsdottir, Entrepreneur and Business Strategist, Europe’s leading business mentor for female online entrepreneurs
“This book is packed full of practical tips, insights and toolkits for navigating the unique social media landscape that exists in the public sector.
From developing social media strategies to dealing with crisis situations, to how to target specific audiences so that we can deliver the best and most relevant information to the population of Ireland and beyond.
Joanne has laid out all of her superlative knowledge and experience in this field for you, even down to the useful glossary of terms at the end. It will be my bible from now on.”
- Elaine Naughton, Senior IT Executive/Digital Media & Communications Advisor, Office of the Chief Information Officer, Health Service Executive, Ireland
"Joanne’s book is an essential read to help public sector marketing pros move forward in these digital times. There are so many actionable takeaways that this book will sit on my desk and be dipped into most days.”
- Niamh English, Specialist in Poisons Information, National Poisons Information Centre, Ireland
"This book for me, is the new standard in digital marketing and is a must-read for you if you want to have the most profound insights about how digital marketing and social media works today and how you can use it to succeed.
On every page outstanding value is delivered and it is clear, that Joanne's knowledge is based on daily experience.
This book will be responsible for many transformation programmes the world over. It is a gift to the public and private sector.”
- Martina Fuchs, Author and Marketing Expert, Germany
“Whether you are a marketing pro or you’re just starting to set up your digital strategy, the Public Sector Marketing Pro book is a must-read. I could hardly put it down.
Providing a chapter by chapter checklist illustrated by relevant examples and filled with industry research, it has easily become my ‘social media strategy bible’ to always come back to (and not just for public institutions).”
- Lucie Čadová, Social Media Manager, Council of the European Union, Brussels
“Are you a public sector marketing pro and not sure where to start with digital marketing transformation? Perhaps confused by this fast-paced industry? Look no further, this is the book for you!
Public Sector Marketing Pro is an encyclopaedia of knowledge - easy to follow, understand and apply. It’s possible to dive in at any stage and find the answers you need. It’s my go-to resource, and I use it regularly on my digital marketing journey.”
- Bobby Barbour, Abhaile Communications Manager, Citizens Information Board, Ireland
“This book is great for anyone working in the public sector looking to delve into the digital world.
I am starting to do more social media management as part of my job and I found Joanne’s book an interesting read full of great insights, tips and tricks.
It’s the perfect handbook for anyone starting out and so enjoyable to read.”