Shortcut social media success in 2021

"I've analysed the social media activity of 50 top performing agencies for my first webinar of 2021. Learn from the best in government & public sector."

Master digital marketing and social media

Your digital communications education and consulting partner


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Accredited Courses

Become Certified in Digital Communications for Public Sector by taking our Certificate or Diploma programmes or single modules.


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Get 12-month access to our Learning Hub, access live group coaching, expert masterclasses, along with template strategies and policies.


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Digital Skills Academy

Membership of our Digital Skills academy will fast-track your organisation's digital marketing and social media skills. Learn a new skill every month.


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Coaching & Consulting

Do you need a digital marketing or social media strategy? Are your staff overwhelmed? We can develop new work practices and processes.


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Register for our short, practical, and impactful online masterclasses where we shortcut you to social media and digital marketing success.

Why here, why now?

Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers

“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney

I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.

Social media success in government and public sector

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Read our latest blog posts

How to Conduct a Social Media Audit

By Joanne Sweeney | January 14, 2021

In this blog I'm going to share with you how you conduct a social media audit.    We're at the early stages of the year and you should be thinking […]

Why Your Staff Should be Front and Centre of Your Social Media

By Joanne Sweeney | January 12, 2021

Employee advocacy is one of the developing themes this year on social media, so how can we leverage our staff base to amplify and advocate for our policies, for our […]

How to Convince Senior Leadership in Public Sector that Social Media Matters

By Joanne Sweeney | January 7, 2021

In this blog I'm going to talk to you about how you can convince senior leadership to fully embrace social media, and digital communications.    If you're a senior leader […]

2021 Social Media Sorted

By Joanne Sweeney | January 5, 2021

What if the risk of not engaging online and on social media with the public was greater than actually doing it?   When John Kerry was secretary of state in […]

Essential reads for Public Sector Pros

State of Social Media in the Public Sector 2020 Cover

State of Social Media in the Public Sector

An analysis of the social media footprint of Ireland’s government and public sector bodies.
Public Sector Marketing Pro Book

Public Sector Marketing Pro

Essential reading for marketing professionals working in government and public sector wanting immediate digital communications results.
Mastering Social Media Book

Mastering Social Media

Success told through real-life
public sector and government social media case studies.


I’m finding the Diploma content very useful and thought-provoking. It’s an opportunity to step back from my workload, pause and think about what it is I’m trying to achieve.


The training was very practical and based on our own work as well as rich in content and operational guidance. It included a good balance of technical information and advice on how to build relevant and valuable content.


The digital strategy developed by Joanne has improved internal and external communications. Our contributions to external stakeholders are also more professionally delivered.


Professional Accreditation and Awards