Become a public sector
digital marketing expert in 3 steps:

1. Become a member of our Institute

2. Take our accredited courses

3. Short-cut success with our masterclasses

Master digital marketing and social media

Your digital communications education and consulting partner


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Accredited Courses

Become Certified in Digital Communications for Public Sector by taking our Certificate or Diploma programmes or single modules.


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Get 12-month access to our online Learning Hub, which is updated regularly with expert case studies, masterclasses and supporting resources.


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Digital Skills Academy

Membership of to our Digital Skills academy will fast-track your organisation's digital marketing and social media skills. Learn a new skill every month.


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Coaching & Consulting

Have a particular digital project that is causing you a headache? Looking to work with a consultant with vast experience in public sector digital marketing? 


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Register for our short, practical and impactful monthly online masterclasses where we shortcut you to social media success.

Why here, why now?

Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers

“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne

I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.

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Read our latest blog posts

Government as Social Media Influencers

Can Government & Public Sector Agencies Be Social Media Influencers?

By Joanne Sweeney | October 1, 2020

How Government and public sector agencies can become social media influencers

Social media strategy for government and public sector

Hope is not a strategy

By Joanne Sweeney | September 25, 2020

Social media requires a roadmap, without it you are living on hope When you want the public to trust you, engage with your messages and respond to your calls to […]

UK Government Social Media

Best Performing UK Government Departments on Social Media During COVID-19

By Joanne Sweeney | June 26, 2020

How did the UK Government departments perform on social media during COVID-19? A study by SocialBakers has uncovered the best performing agencies who fully embraced social media.

Essential reads for Public Sector Pros

Public Sector Marketing Pro Book

Public Sector Marketing Pro

Essential reading for marketing professionals working in government and public sector wanting immediate digital communications results.
Mastering Social Media Book

Mastering Social Media

Success told through real-life
public sector and government social media case studies.


I’m finding the Diploma content very useful and thought-provoking. It’s an opportunity to step back from my workload, pause and think about what it is I’m trying to achieve.


The training was very practical and based on our own work as well as rich in content and operational guidance. It included a good balance of technical information and advice on how to build relevant and valuable content.


The digital strategy developed by Joanne has improved internal and external communications. Our contributions to external stakeholders are also more professionally delivered.


Professional Accreditation and Awards