How You Can Benefit From Public Sector Marketing Pros
Digital Skills Academy
Our academy will fast-track your organisation’s digital transformation. Our practical modules and tactical tutorials will show your team how to turn traditional marketing into agile digital communications.
From podcasts to our video library, how-to-guides to a variety of industry-specific books. Public Sector Marketing Pros will bring you up to date digital tools and resources to get your message out there.
Public Sector Marketing Pros offer a range of training, from indivual topic-specific modules through to a full diploma. All with CPD accreditation. See if your organisation could benefit from having new skills to hand.
Coaching & Consulting
Have a particular digital project that is causing you a headache? Looking to work with a mentor with experience in public sector marketing? Could your team benefit from Digital Training? Checkout my range of services.
WHY HERE, WHY NOW?
Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers.
“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne
I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.
2020 Social Media Masterclass Schedule
All masterclasses will take place online from 9.30am-3pm with a break in between
|Instagram for Public Engagement||How to use Instagram (Grid, Stories, IGTV and Ads) to create citizen advocates||Tue 3rd March|
|Setting up a Government or Public Sector Podcast||How to plan, produce, publish and promote your new podcast||Mon 30th March|
|Social Media Strategy Masterclass||How to develop and execute a social media strategy for public sector||Thu 30th April|
|Engaging Citizens using Facebook Ads||How to utilise Facebook Ads to build awareness, promote engagement||Tue 26th May|
|How to Manage A PR Crisis on Social Media||Plan, prepare, prevent a crisis online but if and when one ignites have a strategy to put it out||Wed 27th May|
|Writing for the Social Web||How to turn uninteresting or complex information into highly engaging web and social media content||Wed 23rd September|
|Mobile Video Masterclass||How to use your smartphone and software to create video for social media||Thu 22nd October|
|Integrating Digital Communications Work Practices into Your Organisation||Developing a new suite of work practices to deliver a digital first communications strategy||Thu 26th November|
Public Sector Marketing Pro Nominated for Best International Business Book
The Business Book Awards highlights Leadership, Change and Sustainability in business through the promotion of Business Books and their authors, who share their industry knowledge, experience and expertise in published book form.
PRAISE FOR JOANNE
Joanne delivered a lively, informative and thought-provoking session to a group of staff with an interest inusing blogging as a way to push forward on the organisation’s transparency agenda. She is extremely professional in her delivery, well organised and has a plethora of materials at the ready for a group with a broad range of capabilities. She customised the training to our specific needs and was well researched about our organsiation and the personalities taking part in the training.
The training I have completed with Joanne is simply the best training I have ever done. Joanne empowers people to embrace social in the most efficient, strategic way according to their goals. Her gregarious, approachable nature means everyone from basic to advanced users will take away valuable skills from her training courses. Her enthusiasm and positivity also inspired a willingness amongst those present to practice everything we learned and commit to better social engagement.
Sinead McDonagh, Public Relations Officer, National Association of Youthreach Coordinators, Department of Education, Ireland
Joanne has exceptional digital knowledge which she shares so freely. Her ability to explain complex concepts is remarkable. Our senior leadership team thoroughly enjoyed learning from Joanne, she is a natural mentor.