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Why here, why now?
Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers
“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney
I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.
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Weekly Podcast & Social Media Show
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Read our latest blog posts
Episode 20 - How to Manage Social Media in the Public Sector
In this episode, we're going to share some structure for your social media management
Episode 19 - COVID-19 Crisis Communications Lessons
In this episode, we're going to share great insights which will provide important case studies in the annals of history.
Episode 18 - Why Long-Form Content Marketing Is Not Dead
In this episode, we'll inspire you to create better and more conversational content with the citizen in mind.
Social Media News Show | Updates You Need to Know for May 2021
In Q1 2021, Facebook was by far the most engaging format on the platform with 42 median post interactions, according to Socialbakers data.
Essential reads for Public Sector Pros
State of Social Media in the Public Sector
BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.
Public Sector Marketing Pro
BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector wanting immediate digital communications results.
Mastering Social Media
BY JOANNE SWEENEY
Success told through real-life public sector and government social media case studies.
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