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Become Certified in Digital Communications for Public Sector by taking our Certificate or Diploma programmes or single modules.

 

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Get 12-month access to our Learning Hub, access live group coaching, expert masterclasses, along with template strategies and policies.

 

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Membership of our Digital Skills academy will fast-track your organisation's digital marketing and social media skills. Learn a new skill every month.

 

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Do you need a digital marketing or social media strategy? Are your staff overwhelmed? We can develop new work practices and processes.

 

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Register for our free short, practical, and impactful online masterclasses where we shortcut you to social media and digital marketing success.

Why here, why now?

Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers

“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney

I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.

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Watch Joanne's Clip from Facebook's first Government Digital Transformation Summit 

In November 2021, Joanne was a guest expert at Facebook's first Government Digital Transformation Summit speaking on the topic of 'Building a long-term strategy for communications success'. The clip was watched over 100,000 times! Check it out - simply click on the clip below.

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Joanne Sweeney 2021

FREE 60-MINUTE WEBINARS

Improve your social media and digital marketing skills and knowledge

Learn essential tactics from Joanne Sweeney

Read our latest blog posts

Episode 45 - How A Pandemic Changed The Rules of Public Sector Marketing

By Joanne Sweeney | January 20, 2022

What you can expect from Public Sector Marketing Pro the book version 2

Episode 44 - The Joe Rogan Effect That Will Impact Public Sector Comms in 2022

By Joanne Sweeney | January 13, 2022

The Joe Rogan Effect is a phrase I’ve coined to describe the rise in influence of non-journalists who are tackling issues that are dominating mainstream news media.

CRISIS MANAGEMENT CASE STUDY | WHAT IS INVOLVED IN SOCIAL CUSTOMER CARE FOR A 1 IN 2000 YEAR FLOOD?

By Joanne Sweeney | January 5, 2022

This is probably the sixth or seventh provincial emergency we’ve been through, while also supporting smaller events on a regular basis (vehicle crashes, avalanche control, weather events) so the strategies and tactics you see above are ones we incorporate all the time.

Episode 43 - The Changing Face of Public Sector Communications in a Post-Covid World

By Joanne Sweeney | December 30, 2021

Covid-19 has changed public sector communications forever. In today’s column I’m sharing my views on how to approach this with leadership and commitment.

Essential reads for Public Sector Pros

SOSM Report 2020 Cover 3D

State of Social Media in the Public Sector

BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.
PSMP Book 3D

Public Sector Marketing Pro

BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector wanting immediate digital communications results.
Mastering Social Media - Second Edition

Mastering Social Media | 2nd Edition

BY JOANNE SWEENEY
Success told through real-life
public sector and government social media case studies.

Testimonials

I’m finding the Diploma content very useful and thought-provoking. It’s an opportunity to step back from my workload, pause and think about what it is I’m trying to achieve.

- LOUISE, DIPLOMA GRADUATE

The training was very practical and based on our own work as well as rich in content and operational guidance. It included a good balance of technical information and advice on how to build relevant and valuable content.

- TIAGO, SOCIAL MEDIA TRAINING GRADUATE

The digital strategy developed by Joanne has improved internal and external communications. Our contributions to external stakeholders are also more professionally delivered.

- JOHN, CONSULTING CLIENT

Professional Accreditation and Awards

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