Communications, digital marketing and AI training for the public sector.
Unlock proven strategies, tools and AI workflows used by the world’s smartest marketers.
3000+
public sector students train with us
500+
government agencies work with us
25+
accredited courses and trainings
We don’t just teach AI. We transform how your team works with it.
At the Public Sector Marketing Institute, we bring together communications, digital marketing and AI – helping your teams work smarter, collaborate better and lead with confidence.
Whether you need a custom training programme, an organisation-wide AI strategy, or hands-on upskilling for your people, Joanne Sweeney and her team design every engagement around your specific goals.
This isn’t off-the-shelf learning. It’s transformation built for your organisation.
Trusted by:
Accredited Courses
CPD Accredited Digital Marketing CoursesDesigned for Government and Public Sector Professionals
Applied Digital Communications for Professionals CPD Course
Is it time to refresh and update your communication skills? Taking six key communications topics we weave traditional and digital together to help you progress your career.
Applied Social Media for Professionals CPD Course
Master social media strategy and implementation. By completing this course you will have the know-how to increase reach, engagement and public trust in your government or public sector agency across individual social networks.
Applied Digital Marketing for Professionals CPD Course
Do you want to improve your digital and social media skills to help you in your role within a public sector or Government agency?
All courses are accredited by the CPD Standards Office in London and recognised in 22 countries worldwide.
IN-COMPANY TRAINING
In-Company Training: On-Demand or Live as a Group CPD Accredited and Available to Book Now
ACADEMY
Free On-Demand Webinars Designed Specifically for the Challenges of Public Sector Marketing
Watch On-Demand Webinar:
This webinar takes you on a guided tour of the AI-powered features built into Adobe Express, showing you how to create faster, work smarter, and produce high-quality content with less effort.
Watch On-Demand Webinar:
This webinar explores the key findings from the 2026 Digital News Report and what they mean for your communications strategy.
Watch On-Demand Webinar:
This webinar walks you through the foundations of building a practical, realistic, and responsible AI strategy for your organisation.
Watch On-Demand Webinar:
This webinar breaks down the major AI tools and helps you understand which one to use and when.
Watch On-Demand Webinar:
This webinar looks at how format decisions can help or hinder your communications, and how to get them right.
Watch On-Demand Webinar:
This webinar shows you how to create an AI-powered marketing and comms plan for 2026, highlighting key shifts, opportunities for small teams, and common pitfalls to avoid.
Watch On-Demand Webinar:
This webinar takes you on a guided tour of the AI-powered features built into Adobe Express, showing you how to create faster, work smarter, and produce high-quality content with less effort.
Watch On-Demand Webinar:
This webinar explores the key findings from the 2026 Digital News Report and what they mean for your communications strategy.
Watch On-Demand Webinar:
This webinar walks you through the foundations of building a practical, realistic, and responsible AI strategy for your organisation.
Watch On-Demand Webinar:
This webinar breaks down the major AI tools and helps you understand which one to use and when.
Watch On-Demand Webinar:
This webinar looks at how format decisions can help or hinder your communications, and how to get them right.
Watch On-Demand Webinar:
This webinar shows you how to create an AI-powered marketing and comms plan for 2026, highlighting key shifts, opportunities for small teams, and common pitfalls to avoid.
ACADEMY
Social Media Bootcamp
Get on-demand access to our Social Media Bootcamp. Register for individual masterclasses or the full package.
ACADEMY
Social Media "Done For You"
Social media in a box for public sector pros. A bundle of ready-made social media resources and templates.Â
CONSULTING
Digital Marketing Consulting for Government and Public Sector Agencies
Do you need on-going marketing consultancy, personalised one-on-one training, or assistance for a particular project, our team stands ready to offer a variety of specialised services to assist you in meeting your objectives.
Audit, Strategy & Implementation
Do you need to establish how your organisation or department is performing online? We will conduct an audit which will inform your digital marketing, social media strategy or communications strategy.
Campaign & Event Social Media
Keynote Speaking
In-Company Training
TESTIMONIALS
Producing Impactful Results. Here’s what our clients & students say about working and studying with us.
I find the templates very useful as I am starting at the beginning so all of these need to be done, and having a policy behind it is very useful.
I was looking for something very practical, and this programme really hits the mark.
The programme was very informative and well structured. I particularly liked the workbooks with the examples. I find focusing on a challenge and having clear examples and case studies is very helpful.
I love how my traditional marketing and communication skills are so relevant but how they are elevated with the digital element. I feel so much more confident in my role now.
This course helped me develop a digital communications plan for our agency, as we didn’t have one.
CONTENT
Your Go-To Source for Expert Digital Marketing Updates. Gain real-time insights into the ever-changing digital media landscape from our award-winning podcast and blog.
- Joanne Sweeney
- September 11, 2026
- Joanne Sweeney
- September 10, 2026
- Joanne Sweeney
- September 9, 2026
- Joanne Sweeney
- September 8, 2026
- Joanne Sweeney
- September 7, 2026
- Joanne Sweeney
- September 5, 2026
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