Public Sector Marketing Institute
Your digital communications education and consulting partner
Why here, why now?
Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers
“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne
I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.
Essential reads for Public Sector Pros
Public Sector Marketing Pro
BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector who want immediate digital communications results.
Mastering Social Media
BY JOANNE SWEENEY
Success told through real-life public sector and government social media case studies.
Joanne delivered a lively, informative and thought-provoking session to a group of staff with an interest inusing blogging as a way to push forward on the organisation’s transparency agenda. She is extremely professional in her delivery, well organised and has a plethora of materials at the ready for a group with a broad range of capabilities. She customised the training to our specific needs and was well researched about our organsiation and the personalities taking part in the training.
The training I have completed with Joanne is simply the best training I have ever done. Joanne empowers people to embrace social in the most efficient, strategic way according to their goals. Her gregarious, approachable nature means everyone from basic to advanced users will take away valuable skills from her training courses. Her enthusiasm and positivity also inspired a willingness amongst those present to practice everything we learned and commit to better social engagement.
Sinead McDonagh, Public Relations Officer, National Association of Youthreach Coordinators, Department of Education, Ireland
Joanne has exceptional digital knowledge which she shares so freely. Her ability to explain complex concepts is remarkable. Our senior leadership team thoroughly enjoyed learning from Joanne, she is a natural mentor.