Finally, a dedicated platform for Government and public sector marketing pros!
You will join like-minded public sector marketing and communications professionals who are ambitious just like you!

A global community of public sector 
marketers using digital communications to 
change the world one message at a time


Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers.

“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne

I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.


Get a FREE copy of Joanne's new book and learn how to master social media for Government and the Public Sector

"Success told through real-life case studies"

The State of

Social Media

in the Public Sector

A comparative analysis of the social media footprint of Ireland’s 330 public sector bodies.



This week's webinar | FREE WEBINAR
Find out where you are in your digital maturity and how to get to the next level. Join me, Joanne Sweeney, for this one-hour interactive webinar where you will find out what you need to do to make incremental but impactful changes in your public sector organisation.
12th June 2019 | THE HELIX, DUBLIN

Following the success of the 2018 Summit in Dublin, we are bringing it back in 2019! Expect top class keynote speakers, examples of best in class case studies and lots of opportunities to network.



Essential reading for marketing professionals working in government and public sector who want immediate digital communications results



Do you want to be a public sector digital marketing expert?

Join my academy

Do you want 1-2-1 mentoring and support?

Join my coaching programme

Do you need strategic support for a major digital project?

Hire me

Do you want to network with your public sector marketing peers from across the globe?

Join my facebook group

Do you have staff that need Digital Training?

We can now provide you with your own internal digital skills academy by licencing access to our accredited training programmes.

If your organisation is going to truly embrace digital communications, you need to extend the skillset beyond the social media manager.

Digital Skills Academy for Government and Public Sector organisations

Upskill your staff with accredited digital marketing and social media training

"I will be your digital mentor and guide as I provide you with very practical skills, templates, guides and video tutorials, all of which are CPD accredited."

Social Media Analysis

Get a full audit of your organisation's social media activity.

My Clients


Richard Corbridge, CDIO, Leeds Teaching Hospital Trust, UK

Joanne delivered a lively, informative and thought-provoking session to a group of staff with an interest inusing blogging as a way to push forward on the organisation’s transparency agenda. She is extremely professional in her delivery, well organised and has a plethora of materials at the ready for a group with a broad range of capabilities. She customised the training to our specific needs and was well researched about our organsiation and the personalities taking part in the training.

Cliona Connolly, Irish Press Officer, EU Parliament

The training I have completed with Joanne is simply the best training I have ever done. Joanne empowers people to embrace social in the most efficient, strategic way according to their goals. Her gregarious, approachable nature means everyone from basic to advanced users will take away valuable skills from her training courses. Her enthusiasm and positivity also inspired a willingness amongst those present to practice everything we learned and commit to better social engagement.

Sinead McDonagh, Public Relations Officer, National Association of Youthreach Coordinators, Department of Education, Ireland

Joanne has exceptional digital knowledge which she shares so freely. Her ability to explain complex concepts is remarkable. Our senior leadership team thoroughly enjoyed learning from Joanne, she is a natural mentor.

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