Finally, a dedicated platform for Government and public sector marketing pros!

A global community of public sector marketers using digital communications to change the world one message at a time.

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Public Sector Marketing Pro Named Top PR Book for 2020

"Digital fluency is imperative in the public sector, where the mission is delivering citizen services to the public. Joanne's book was the instruction manual I needed in the White House. All the lessons I learned took years and countless failures. She presents digital tactics and strategies in relatable ways applicable to your daily work. It's an instruction manual to use the rapidly evolving technologies of today and prepare you for the workforce of tomorrow."

Tom Cochran, Former Obama White House digital leader

BookAuthority Best New PR Books


How You Can Benefit From Public Sector Marketing Pros


Digital Skills Academy

Our academy will fast-track your organisation’s digital transformation. Our practical modules and tactical tutorials will show your team how to turn traditional marketing into agile digital communications.

Join Our Digital Skills Academy


Useful Resources

From podcasts to our video library, how-to-guides to a variety of industry-specific books. Public Sector Marketing Pros will bring you up to date digital tools and resources to get your message out there.

Check Out Resources Library


Accredited Training

Public Sector Marketing Pros offer a range of training, from indivual topic-specific modules through to a full diploma. All with CPD accreditation. See if your organisation could benefit from having new skills to hand.

Learn More About Training


Coaching & Consulting

Have a particular digital project that is causing you a headache? Looking to work with a mentor with experience in public sector marketing? Could your team benefit from Digital Training? Checkout my range of services.

Check Out Our Services


Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers.

“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne

I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.

SOSM Report Ireland

The State of

Social Media

IRELAND (2018)

An analysis of the social media footprint of Ireland’s 330 public sector bodies.
State of Social Media Australia - Cover

The State of

Social Media


An analysis of the social media activity of 1,037 Australian government agencies.
Public Sector Marketing Pro Book

Public Sector

Marketing Pro
Essential reading for marketing professionals working in government and public sector who want immediate digital communications results
Social Media
Success told through real-life case studies, written by the global leader in public sector marketing, Joanne Sweeney.

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2020 Social Media


23 JANUARY 2020

Ashling Hotel, Parkgate St, Dublin 8

In this masterclass, you will be provided with a roadmap to increase your online community, deepen engagement levels, improve social storytelling techniques and be prepared for a PR crisis that starts or escalates online.

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Essential Skills for Science Communications

Social Media and Writing for the Social Web

28 & 29 JANUARY 2020

Lisbon, 09:00am – 5:00pm

Summit 2020 | Join The Waitlist

Following the success of the 2018 & 2019 Summit in Dublin, we are planning 2020! Expect top class keynote speakers, examples of best in class case studies and lots of opportunities to network.

Join The Waitlist


Richard Corbridge, CDIO, Leeds Teaching Hospital Trust, UK

Joanne delivered a lively, informative and thought-provoking session to a group of staff with an interest inusing blogging as a way to push forward on the organisation’s transparency agenda. She is extremely professional in her delivery, well organised and has a plethora of materials at the ready for a group with a broad range of capabilities. She customised the training to our specific needs and was well researched about our organsiation and the personalities taking part in the training.

Cliona Connolly, Irish Press Officer, EU Parliament

The training I have completed with Joanne is simply the best training I have ever done. Joanne empowers people to embrace social in the most efficient, strategic way according to their goals. Her gregarious, approachable nature means everyone from basic to advanced users will take away valuable skills from her training courses. Her enthusiasm and positivity also inspired a willingness amongst those present to practice everything we learned and commit to better social engagement.

Sinead McDonagh, Public Relations Officer, National Association of Youthreach Coordinators, Department of Education, Ireland

Joanne has exceptional digital knowledge which she shares so freely. Her ability to explain complex concepts is remarkable. Our senior leadership team thoroughly enjoyed learning from Joanne, she is a natural mentor.