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A Masterclass in Public Sector Marketing in a Post-Pandemic Age

Joanne Pointing at Book

Master digital marketing and social media

Your digital communications education and consulting partner

 

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Become certified in social media and digital marketing by enrolling in our accredited training courses for public sector professionals.

 

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Membership Academy

Get 12-months access to quartely live training, coaching from Joanne and on-demand access to our extensive library of social media and digital marketing resources.

 

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Digital Marketing Services

Hire us to become part of your digital marketing team. Leverage our expertise and let us help you solve your organisation's digital marketing challenges.

 

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Coaching & Consulting

Do you need a digital marketing or social media strategy? Are your staff overwhelmed? We can develop new work practices and processes.

 

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Webinars

Register for our free short, practical, and impactful online masterclasses where we shortcut you to social media and digital marketing success.

Why here, why now?

Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers

“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney

I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.

SOSM Report Launch Joanne Sweeney

Sample clients

public sector marketing pros clients

2022/2023 TRAINING CALENDAR

Social Media & Digital Communications Training & Events

Accredited Social Media & Digital Communications
Training Courses & Events for Public Sector Pros

Watch Joanne's Clip from Facebook's first Government Digital Transformation Summit 

In November 2021, Joanne was a guest expert at Facebook's first Government Digital Transformation Summit speaking on the topic of 'Building a long-term strategy for communications success'. The clip was watched over 100,000 times! Check it out - simply click on the clip below.

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Social Media in a Box

TEMPLATES  |  CHECKLISTS  |  HOW-TO VIDEOS  |  POST IDEAS  |  GUIDES

Impress your line manager and save hours, days or even weeks with our suite of social media resources.

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Joanne Sweeney 2021

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Improve your social media and digital marketing skills and knowledge

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Read our latest blog posts

Social Media SEO. What you need to know.

By Joanne Sweeney | February 21, 2024

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show.  Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 […]

X, Elon Musk’s First Irish Interview and the Impending Election Season

By Joanne Sweeney | February 21, 2024

Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show.  We are sauntering into 2024 and the world is not becoming any friendlier.  It’s also […]

How to Communicate Sustainable Best Practice Effectively

By Joanne Sweeney | February 21, 2024

Today, I’m sharing ideas on how to effectively communicate sustainability – within public sector and to the public.  COP28, the United Nations Climate Change conference, recently took place in Dubai. […]

Public Sector Marketing Trends 2024

By Joanne Sweeney | January 16, 2024

Hello and welcome to episode 91 of the Public Sector Marketing Show. Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show.  A new year […]

Essential reads for Public Sector Pros

Public Sector Marketing Pro Revised Book Cover

Public Sector Marketing Pro | Revised Edition

BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.
SOSM Report 2020 Cover 3D

State of Social Media in the Public Sector

BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector in a post-pandemic world.
Mastering Social Media - Second Edition

Mastering Social Media | Second Edition

BY JOANNE SWEENEY
Success told through real-life
public sector and government social media case studies.

Testimonials

I’m finding the Diploma content very useful and thought-provoking. It’s an opportunity to step back from my workload, pause and think about what it is I’m trying to achieve.

- LOUISE, DIPLOMA GRADUATE

The training was very practical and based on our own work as well as rich in content and operational guidance. It included a good balance of technical information and advice on how to build relevant and valuable content.

- TIAGO, SOCIAL MEDIA TRAINING GRADUATE

The digital strategy developed by Joanne has improved internal and external communications. Our contributions to external stakeholders are also more professionally delivered.

- JOHN, CONSULTING CLIENT

Professional Accreditation and Awards

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FREE WORKSHOP REPLAY + DIGITAL MARKETING PLAN TEMPLATE

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Learn how digital marketing can meet Public Sector organisational goals

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