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Why here, why now?
Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers
“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney
I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.
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Watch Joanne's Clip from Facebook's first Government Digital Transformation Summit
In November 2021, Joanne was a guest expert at Facebook's first Government Digital Transformation Summit speaking on the topic of 'Building a long-term strategy for communications success'. The clip was watched over 100,000 times! Check it out - simply click on the clip below.
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Read our latest blog posts
The State of Search Engine Optimization in 2022
Are you concerned about the ROI of your SEO strategy? Want to learn the key issues that will affect SEO in the year ahead? The team from ROI Revolution share the stats […]
UK Public Trust Study | Public Sector & Government Results
Who do the public trust? The latest study published by Press Gazette makes for interesting reading. While it's a UK-report I think we can all take learnings from it especially from […]
How Accurate is Mental Health Advice on TikTok?
The rise of TikTok has seen it become more than just an entertainment platform, with the app now increasingly being used as a search engine for a range of purposes, especially among younger […]
Public Sector Award: Excellence in Public Sector Online Education 2023
It’s been a year of accolades and awards and sure why not finish out 2023 with another one! We have been recognised for EXCELLENCE IN PUBLIC SECTOR ONLINE EDUCATION SUPPORT […]
Essential reads for Public Sector Pros
Public Sector Marketing Pro | Revised Edition
BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.
State of Social Media in the Public Sector
BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector in a post-pandemic world.
Mastering Social Media | Second Edition
BY JOANNE SWEENEY
Success told through real-life
public sector and government social media case studies.
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