Master digital marketing and social media
Your digital communications education and consulting partner
Why here, why now?
Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers
“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney
I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.

Sample clients

Watch Joanne's Clip from Facebook's first Government Digital Transformation Summit
In November 2021, Joanne was a guest expert at Facebook's first Government Digital Transformation Summit speaking on the topic of 'Building a long-term strategy for communications success'. The clip was watched over 100,000 times! Check it out - simply click on the clip below.

Social Media in a Box
TEMPLATES | CHECKLISTS | HOW-TO VIDEOS | POST IDEAS | GUIDES
Impress your line manager and save hours, days or even weeks with our suite of social media resources.

TUNE IN LIVE ON WEDNESDAYS @ 11AM GMT ON FACEBOOK & YOUTUBE
Weekly Podcast & Social Media Show
Read our latest blog posts
Does Public Trust Matter?
Hello and welcome to episode 85 of the Public Sector Marketing Show. In this episode I talk trust. A survey carried out in Ireland for the Medical Council on trust […]
The Power of Fact-Checking for Public Sector
Hello and welcome to episode 84 of the Public Sector Marketing Show. In this episode, I provide a new way of tackling mis-information. Coming up in episode #84: ✍️ Column: […]
Essential reads for Public Sector Pros

Public Sector Marketing Pro | Revised Edition
BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.

State of Social Media in the Public Sector
BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector in a post-pandemic world.
