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Why here, why now?
Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers
“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney
I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.
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Watch Joanne's Clip from Facebook's first Government Digital Transformation Summit
In November 2021, Joanne was a guest expert at Facebook's first Government Digital Transformation Summit speaking on the topic of 'Building a long-term strategy for communications success'. The clip was watched over 100,000 times! Check it out - simply click on the clip below.
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Read our latest blog posts
3 Tips for Creating Engaging Content with Adobe Express
2023 has brought many changes on the social media front, most notably the shift to short-form mobile video content. So in this blog post we will give you three tips to […]
New Audiobook Promotes Transparency in Communications by Public Sector
Public sector professionals tune into Public Sector Marketing Pro, the Audiobook by Galway-based Author Salthill-based author Joanne Sweeney has launched her book on 40 audiobook platforms this week as she […]
Public Sector Award: Excellence in Public Sector Online Education 2023
We start 2023 with recognition of our commitment to excellence in online education for public sector. I am delighted to accept this award from Public Sector Magazine. EXCELLENCE IN PUBLIC SECTOR […]
Coach of Excellence Accreditation for Joanne Sweeney
The Coach of Excellence Accreditation is important in the era of digital communication. I mean, anyone can say who they are on the Internet and fake authority. For me, as […]
Essential reads for Public Sector Pros
Public Sector Marketing Pro | Revised Edition
BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.
State of Social Media in the Public Sector
BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector in a post-pandemic world.
Mastering Social Media | Second Edition
BY JOANNE SWEENEY
Success told through real-life
public sector and government social media case studies.
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FREE WORKSHOP REPLAY + DIGITAL MARKETING PLAN TEMPLATE
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Learn how digital marketing can meet Public Sector organisational goals
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