2022 HYBRID EVENT
#1 Digital Marketing Conference for Government and Public Sector
Thursday 27 October 2022
Attend in-person at the Mayson Hotel, Dublin or join us online from your office.
Master digital marketing and social media
Your digital communications education and consulting partner
Training Calendar
Become certified in social media and digital marketing by enrolling in our accredited training courses for public sector professionals.
Membership Academy
Get 12-months access to quartely live training, coaching from Joanne and on-demand access to our extensive library of social media and digital marketing resources.
Digital Marketing Services
Hire us to become part of your digital marketing team. Leverage our expertise and let us help you solve your organisation's digital marketing challenges.
Coaching & Consulting
Do you need a digital marketing or social media strategy? Are your staff overwhelmed? We can develop new work practices and processes.
Webinars
Register for our free short, practical, and impactful online masterclasses where we shortcut you to social media and digital marketing success.
Why here, why now?
Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers
“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney
I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.
Sample clients
Watch Joanne's Clip from Facebook's first Government Digital Transformation Summit
In November 2021, Joanne was a guest expert at Facebook's first Government Digital Transformation Summit speaking on the topic of 'Building a long-term strategy for communications success'. The clip was watched over 100,000 times! Check it out - simply click on the clip below.
Social Media in a Box
TEMPLATES | CHECKLISTS | HOW-TO VIDEOS | POST IDEAS | GUIDES
Impress your line manager and save hours, days or even weeks with our suite of social media resources.
TUNE IN LIVE ON WEDNESDAYS @ 11AM GMT ON FACEBOOK & YOUTUBE
Weekly Podcast & Social Media Show
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FREE 60-MINUTE WEBINARS
Improve your social media and digital marketing skills and knowledge
Learn essential tactics from Joanne Sweeney
Read our latest blog posts
Episode 71 - How to Create Engaging Social Media Content
Are you struggling to produce enough or the right type of digital content that makes an impact? Do you want to in-source and streamline your content marketing? Is the overwhelm […]
TikTok Announces New Rules for Political Accounts
TikTok has announced new rules for political accounts, including government TikTok accounts. The new rules cover: verification advertising monetisation political donations FOLLOW OUR TIKTOK ACCOUNT - SOCIAL MEDIA TIPS FOR […]
Episode 70 - Why You Need to Rethink Your Public Sector PR Strategy
My favourite annual research is out and it’s time to understand the ever-changing news landscape. The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents […]
7 Reasons to Use Adobe Express for Public Sector Pros
Content creation is rarely outsourced in government and public sector, and can be the responsibility of an already over-worked public sector marketing pro. Is this you? If so, keep reading. […]
Essential reads for Public Sector Pros
Public Sector Marketing Pro | Revised Edition
BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.
State of Social Media in the Public Sector
BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector in a post-pandemic world.
Mastering Social Media | Second Edition
BY JOANNE SWEENEY
Success told through real-life
public sector and government social media case studies.
Testimonials
Professional Accreditation and Awards
FREE WORKSHOP REPLAY + DIGITAL MARKETING PLAN TEMPLATE
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Learn how digital marketing can meet Public Sector organisational goals
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