Shortcut social media success in 2021

"I've analysed the social media activity of 50 top-performing agencies. Learn from the best in government & public sector."

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Become Certified in Digital Communications for Public Sector by taking our Certificate or Diploma programmes or single modules.

 

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Get 12-month access to our Learning Hub, access live group coaching, expert masterclasses, along with template strategies and policies.

 

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Membership of our Digital Skills academy will fast-track your organisation's digital marketing and social media skills. Learn a new skill every month.

 

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Do you need a digital marketing or social media strategy? Are your staff overwhelmed? We can develop new work practices and processes.

 

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Register for our short, practical, and impactful online masterclasses where we shortcut you to social media and digital marketing success.

Why here, why now?

Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers

“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney

I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.

Social media success in government and public sector

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Read our latest blog posts

2021 Public Sector Digital Marketing Summit

Episode 14 - Behind the Scenes of the 2021 Public Sector Digital Marketing Summit

By Joanne Sweeney | May 6, 2021

In this episode, I'm going to share some of the highlights from the Public Sector Digital Marketing Summit.

Episode 13 - The Role of Internal Communications in the Digital Workplace

By Joanne Sweeney | April 29, 2021

In this episode, I’m exploring how internal communications has evolved in the Digital Age.  

Episode 12 - What is Data Driven Marketing for Public Sector?

By Joanne Sweeney | April 22, 2021

In this episode, I'm going to discuss why government and public sector agencies should be leaning into Data Driven Marketing.

Episode 11 - Mastering Instagram for Government Agencies

By Joanne Sweeney | April 15, 2021

In this episode, I’m going to share my strategic approach to Instagram for my government and public sector clients.

Essential reads for Public Sector Pros

State of Social Media in the Public Sector 2020 Cover

State of Social Media in the Public Sector

BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.
Public Sector Marketing Pro Book

Public Sector Marketing Pro

BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector wanting immediate digital communications results.
Mastering Social Media Book

Mastering Social Media

BY JOANNE SWEENEY
Success told through real-life
public sector and government social media case studies.

Testimonials

I’m finding the Diploma content very useful and thought-provoking. It’s an opportunity to step back from my workload, pause and think about what it is I’m trying to achieve.

- LOUISE, DIPLOMA GRADUATE

The training was very practical and based on our own work as well as rich in content and operational guidance. It included a good balance of technical information and advice on how to build relevant and valuable content.

- TIAGO, SOCIAL MEDIA TRAINING GRADUATE

The digital strategy developed by Joanne has improved internal and external communications. Our contributions to external stakeholders are also more professionally delivered.

- JOHN, CONSULTING CLIENT

Professional Accreditation and Awards

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