Become a public sector
digital marketing expert in 3 steps:

1. Become a member of our Institute

2. Take our accredited courses

3. Short-cut success with our masterclasses

Master digital marketing and social media

Your digital communications education and consulting partner


Digital Skills Academy

12-month membership of our academy will fast-track your digital marketing and social media skills. Learn a new skill every month.

Join Academy


Accredited Training

Become Certified in Digital Communications for Public Sector by taking our Certificate or Diploma programmes or single modules.




Members get 12-month access to our online Learning Hub, which is updated regularly with expert case studies, masterclasses and supporting resources.

Become a member


Coaching & Consulting

Have a particular digital project that is causing you a headache? Looking to work with a consultant with vast experience in public sector digital marketing? 

Request a Call



Register for our short and practical but impactful online masterclasses where we shortcut you to social media success on a range of topics.

See schedule

Why here, why now?

Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers

“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne

I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.


Sample clients

Sample Clients Banner
Public Sector Marketing Show

Podcast & YouTube Channel

Subscribe today!

Subscribe for free content from our blog, podcast and YouTube channel as well as news and views on all things public sector marketing.

  • This field is for validation purposes and should be left unchanged.

Read our latest blog posts

UK Government Social Media

Best Performing UK Government Departments on Social Media During COVID-19

By Joanne Sweeney | June 26, 2020

How did the UK Government departments perform on social media during COVID-19? A study by SocialBakers has uncovered the best performing agencies who fully embraced social media.

Review Public Sector Marketing Pro

BOOK REVIEW: “What have I learned from reading the Public Sector Marketing Pro?”

By Joanne Sweeney | June 16, 2020

I got a LinkedIn notification Sunday that Elul Rifman had completed a book review of Public Sector Marketing Pro on his LinkedIn profile. Elul works in government, advocacy and politics […]

Essential reads for Public Sector Pros

Public Sector Marketing Pro Book

Public Sector Marketing Pro

Essential reading for marketing professionals working in government and public sector wanting immediate digital communications results.
Mastering Social Media Book

Mastering Social Media

Success told through real-life
public sector and government social media case studies.


I’m finding the Diploma content very useful and thought-provoking. It’s an opportunity to step back from my workload, pause and think about what it is I’m trying to achieve.


The training was very practical and based on our own work as well as rich in content and operational guidance. It included a good balance of technical information and advice on how to build relevant and valuable content.


The digital strategy developed by Joanne has improved internal and external communications. Our contributions to external stakeholders are also more professionally delivered.


Professional Accreditation and Awards

Supported by