Specialist Digital Marketing Consulting and Training for Government and Public Sector Professionals.
3000+
public sector students train with us
500+
government agencies work with us
25+
accredited courses and trainings
Under the guidance of our CEO Joanne Sweeney, a renowned global authority in public sector marketing, we will empower you to transform your traditional skills to meet the demands of the digital era.
So, let’s embark on this transformative journey together, redefining the future of public sector communications. Join us
Trusted by:
Accredited Courses
CPD Accredited Digital Marketing CoursesDesigned for Government and Public Sector Professionals
Diploma in Digital Communications for Government and Public Sector
Is it time to refresh and update your communication skills? Taking six key communications topics we weave traditional and digital together to help you progress your career.
Diploma in Social Media for Government and Public Sector
Master social media strategy and implementation. By completing this course you will have the know-how to increase reach, engagement and public trust in your government or public sector agency across individual social networks.
Diploma in Digital Marketing for Government and Public Sector
Do you want to improve your digital and social media skills to help you in your role within a public sector or Government agency?
All courses are accredited by the CPD Standards Office in London and recognised in 22 countries worldwide.
IN-COMPANY TRAINING
In-Company Training: On-Demand or Live as a Group CPD Accredited and Available to Book Now
ACADEMY
Free On-Demand Webinars Designed Specifically for the Challenges of Public Sector Marketing
Watch On-Demand Webinar:
In this webinar, Joanne chats to Andy Lambert from Adobe Express about the current state of social media and AI, and what trends and developments to look out for.
Watch On-Demand Webinar:
In this webinar, Joanne outlines processes to improve efficiencies and reduce overwhelm.
Watch On-Demand Webinar:
In this webinar, Joanne outlines the latest AI marketing tools for public sector pros.
Watch On-Demand Webinar:
In this webinar, Joanne discusses what's in store for public sector marketing in 2024 and what tactics to incorporate into your organisation’s social media strategy.
Watch On-Demand Webinar:
In this webinar, Joanne outlines the key tactics and metrics you should include in your end of year social media audit.
Watch On-Demand Webinar:
In this webinar, Joanne discusses the key tactics and tips on how to develop and implement a successful short-form video strategy.
Watch On-Demand Webinar:
In this webinar, Joanne chats to Andy Lambert from Adobe Express about the current state of social media and AI, and what trends and developments to look out for.
Watch On-Demand Webinar:
In this webinar, Joanne outlines processes to improve efficiencies and reduce overwhelm.
Watch On-Demand Webinar:
In this webinar, Joanne outlines the latest AI marketing tools for public sector pros.
Watch On-Demand Webinar:
In this webinar, Joanne discusses what's in store for public sector marketing in 2024 and what tactics to incorporate into your organisation’s social media strategy.
Watch On-Demand Webinar:
In this webinar, Joanne outlines the key tactics and metrics you should include in your end of year social media audit.
Watch On-Demand Webinar:
In this webinar, Joanne discusses the key tactics and tips on how to develop and implement a successful short-form video strategy.
ACADEMY
Social Media Bootcamp
Get on-demand access to our Social Media Bootcamp. Register for individual masterclasses or the full package.
ACADEMY
Social Media "Done For You"
Social media in a box for public sector pros. A bundle of ready-made social media resources and templates.
CONSULTING
Digital Marketing Consulting for Government and Public Sector Agencies
Do you need on-going marketing consultancy, personalised one-on-one training, or assistance for a particular project, our team stands ready to offer a variety of specialised services to assist you in meeting your objectives.
Audit, Strategy & Implementation
Do you need to establish how your organisation or department is performing online? We will conduct an audit which will inform your digital marketing, social media strategy or communications strategy.
Campaign & Event Social Media
Keynote Speaking
In-Company Training
TESTIMONIALS
Producing Impactful Results. Here’s what our clients & students say about working and studying with us.
I especially like that the Diploma content is available in different formats – video, audio, and transcripts. The workbooks are also very user-friendly.
I find the templates very useful as I am starting at the beginning so all of these need to be done, and having a policy behind it is very useful.
I was looking for something very practical and this Diploma really hits the mark.
The Diploma was very informative and well structured. I particularly liked the workbooks with the examples. I find focusing on a challenge and having clear examples and case studies is very helpful.
I love how my traditional marketing and communication skills are so relevant but how they are elevated with the digital element. I feel so much more confident in my role now.
This course helped me develop a digital communications plan for our agency, as we didn’t have one.
CONTENT
Your Go-To Source for Expert Digital Marketing Updates. Gain real-time insights into the ever-changing digital media landscape from our award-winning podcast and blog.
- Joanne Sweeney
- September 11, 2024
In the digital era, the landscape of political campaigning has dramatically shifted, moving beyond the traditional doorsteps and leaflets to the buzzing platforms of social media. Recently, I […]
- Joanne Sweeney
- September 9, 2024
Project Overview TIDAL ArtS: Transforming and Inspiring Aquatic Landscapes through Art and Science is a vibrant EU-funded project dedicated to fostering artistic expression and cultural exchange to promote […]
- Joanne Sweeney
- September 6, 2024
I recently joined Galway Bay FM’s “Fake or Fact – You Decide” podcast to discuss the dramatic shifts in news consumption driven by social media. Here are some […]
- Joanne Sweeney
- August 5, 2024
Social media is a critical communications channel for government and public sector agencies as the public expect you there. Social media is a fantastic way to connect with […]
- Joanne Sweeney
- July 25, 2024
In the ever-evolving landscape of social media, staying ahead requires creativity, efficiency, and a strong visual presence. I know how challenging this is for public sector pros. But […]
- Joanne Sweeney
- July 23, 2024
There’s been a trend happening over the past 12 months that I’ve been noticing in my work and it’s the deliberate move by public sector – corporate communications, […]