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2022 HYBRID EVENT

#1 Digital Marketing Conference for Government and Public Sector

Thursday 27 October 2022

Attend in-person at the Mayson Hotel, Dublin or join us online from your office.

Master digital marketing and social media

Your digital communications education and consulting partner

 

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Accredited Courses

Become Certified in Digital Communications for Public Sector by taking our Certificate or Diploma programmes or single modules.

 

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Membership

Get 12-month access to our Learning Hub, access live group coaching, expert masterclasses, along with template strategies and policies.

 

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Digital Skills Academy

Membership of our Digital Skills academy will fast-track your organisation's digital marketing and social media skills. Learn a new skill every month.

 

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Coaching & Consulting

Do you need a digital marketing or social media strategy? Are your staff overwhelmed? We can develop new work practices and processes.

 

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Webinars

Register for our free short, practical, and impactful online masterclasses where we shortcut you to social media and digital marketing success.

Why here, why now?

Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers

“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney

I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.

SOSM Report Launch Joanne Sweeney

Sample clients

public sector marketing pros clients
Joanne Sweeney 2021

FREE 60-MINUTE WEBINARS

Improve your social media and digital marketing skills and knowledge

Learn essential tactics from Joanne Sweeney

Watch Joanne's Clip from Facebook's first Government Digital Transformation Summit 

In November 2021, Joanne was a guest expert at Facebook's first Government Digital Transformation Summit speaking on the topic of 'Building a long-term strategy for communications success'. The clip was watched over 100,000 times! Check it out - simply click on the clip below.

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Social Media in a Box

TEMPLATES  |  CHECKLISTS  |  HOW-TO VIDEOS  |  POST IDEAS  |  GUIDES

Impress your line manager and save hours, days or even weeks with our suite of social media resources.

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Read our latest blog posts

Irish Podcast Award Finalist for Public Sector Marketing Show

By Joanne Sweeney | August 8, 2022

The Public Sector Marketing Show is a Finalist in the 2022 Irish Podcast Awards in the Best Marketing Category. It's a great honour for us given there were hundreds of entries, 125 […]

7 Social Media Event Reporting Tips

By Joanne Sweeney | July 21, 2022

I was in Washington DC recently to manage social media for the All-Atlantic Ocean Research Alliance Ministerial Event organised by the US & Brazilian Government’s and the European Commission. I […]

Episode 67 - News V Narrative in Digital Communications

By Joanne Sweeney | June 30, 2022

There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned […]

Get Your FREE Copy of BE A DIGITAL DIPLOMAT Book

By Joanne Sweeney | June 23, 2022

NEW BOOK SHOWCASES THE IMPORTANCE OF DIGITAL DIPLOMACY IN THE AGE OF DISINFORMATION I was delighted to join a global expert group for the official launch of BE A DIGITIAL […]

Essential reads for Public Sector Pros

Public Sector Marketing Pro Revised Book Cover

Public Sector Marketing Pro | Second Edition

BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.
SOSM Report 2020 Cover 3D

State of Social Media in the Public Sector

BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector in a post-pandemic world.
Mastering Social Media - Second Edition

Mastering Social Media | Second Edition

BY JOANNE SWEENEY
Success told through real-life
public sector and government social media case studies.

Testimonials

I’m finding the Diploma content very useful and thought-provoking. It’s an opportunity to step back from my workload, pause and think about what it is I’m trying to achieve.

- LOUISE, DIPLOMA GRADUATE

The training was very practical and based on our own work as well as rich in content and operational guidance. It included a good balance of technical information and advice on how to build relevant and valuable content.

- TIAGO, SOCIAL MEDIA TRAINING GRADUATE

The digital strategy developed by Joanne has improved internal and external communications. Our contributions to external stakeholders are also more professionally delivered.

- JOHN, CONSULTING CLIENT

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Digital Marketing & Social Media Knowledge Solutions

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Digital Marketing & Social Media Knowledge Solutions

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