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Why here, why now?
Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers
“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney
I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.
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Watch Joanne's Clip from Facebook's first Government Digital Transformation Summit
In November 2021, Joanne was a guest expert at Facebook's first Government Digital Transformation Summit speaking on the topic of 'Building a long-term strategy for communications success'. The clip was watched over 100,000 times! Check it out - simply click on the clip below.
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Read our latest blog posts
Episode 45 - How A Pandemic Changed The Rules of Public Sector Marketing
What you can expect from Public Sector Marketing Pro the book version 2
Episode 44 - The Joe Rogan Effect That Will Impact Public Sector Comms in 2022
The Joe Rogan Effect is a phrase I’ve coined to describe the rise in influence of non-journalists who are tackling issues that are dominating mainstream news media.
CRISIS MANAGEMENT CASE STUDY | WHAT IS INVOLVED IN SOCIAL CUSTOMER CARE FOR A 1 IN 2000 YEAR FLOOD?
This is probably the sixth or seventh provincial emergency we’ve been through, while also supporting smaller events on a regular basis (vehicle crashes, avalanche control, weather events) so the strategies and tactics you see above are ones we incorporate all the time.
Episode 43 - The Changing Face of Public Sector Communications in a Post-Covid World
Covid-19 has changed public sector communications forever. In today’s column I’m sharing my views on how to approach this with leadership and commitment.
Essential reads for Public Sector Pros
State of Social Media in the Public Sector
BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.
Public Sector Marketing Pro
BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector wanting immediate digital communications results.
Mastering Social Media | 2nd Edition
BY JOANNE SWEENEY
Success told through real-life
public sector and government social media case studies.
Testimonials
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