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Why here, why now?
Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers
“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney
I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.
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Watch Joanne's Clip from Facebook's first Government Digital Transformation Summit
In November 2021, Joanne was a guest expert at Facebook's first Government Digital Transformation Summit speaking on the topic of 'Building a long-term strategy for communications success'. The clip was watched over 100,000 times! Check it out - simply click on the clip below.
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Read our latest blog posts
7 Major Public Sector Marketing Shifts You Need to Adopt Now
Hello and welcome to episode 78 of the Public Sector Marketing Show. 2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer […]
Why my passion for public service drives public sector marketing results | Ep 77
Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️ After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to […]
Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy
Ahead of Content Marketing World 2023 in September (which I'm speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.
5 Features of Adobe Firefly x Adobe Express (Beta)
The AI revolution is here, and digital marketing is one of many disciplines where I believe AI is going to be hugely helpful and transformative. Our job as communications professionals […]
Essential reads for Public Sector Pros
Public Sector Marketing Pro | Revised Edition
BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.
State of Social Media in the Public Sector
BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector in a post-pandemic world.
Mastering Social Media | Second Edition
BY JOANNE SWEENEY
Success told through real-life
public sector and government social media case studies.
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FREE WORKSHOP REPLAY + DIGITAL MARKETING PLAN TEMPLATE
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Learn how digital marketing can meet Public Sector organisational goals
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