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A Masterclass in Public Sector Marketing in a Post-Pandemic Age

Joanne Pointing at Book

Master digital marketing and social media

Your digital communications education and consulting partner

 

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Become certified in social media and digital marketing by enrolling in our accredited training courses for public sector professionals.

 

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Membership Academy

Get 12-months access to quartely live training, coaching from Joanne and on-demand access to our extensive library of social media and digital marketing resources.

 

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Digital Marketing Services

Hire us to become part of your digital marketing team. Leverage our expertise and let us help you solve your organisation's digital marketing challenges.

 

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Coaching & Consulting

Do you need a digital marketing or social media strategy? Are your staff overwhelmed? We can develop new work practices and processes.

 

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Webinars

Register for our free short, practical, and impactful online masterclasses where we shortcut you to social media and digital marketing success.

Why here, why now?

Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers

“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney

I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.

SOSM Report Launch Joanne Sweeney

Sample clients

public sector marketing pros clients

2022/2023 TRAINING CALENDAR

Social Media & Digital Communications Training & Events

Accredited Social Media & Digital Communications
Training Courses & Events for Public Sector Pros

Watch Joanne's Clip from Facebook's first Government Digital Transformation Summit 

In November 2021, Joanne was a guest expert at Facebook's first Government Digital Transformation Summit speaking on the topic of 'Building a long-term strategy for communications success'. The clip was watched over 100,000 times! Check it out - simply click on the clip below.

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Social Media in a Box

TEMPLATES  |  CHECKLISTS  |  HOW-TO VIDEOS  |  POST IDEAS  |  GUIDES

Impress your line manager and save hours, days or even weeks with our suite of social media resources.

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Joanne Sweeney 2021

FREE 60-MINUTE WEBINARS

Improve your social media and digital marketing skills and knowledge

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Read our latest blog posts

The State of Search Engine Optimization in 2022

By Angela Habito | December 6, 2022

Are you concerned about the ROI of your SEO strategy? Want to learn the key issues that will affect SEO in the year ahead? The team from ROI Revolution share the stats […]

UK Public Trust Study | Public Sector & Government Results

By Angela Habito | December 5, 2022

Who do the public trust? The latest study published by Press Gazette makes for interesting reading. While it's a UK-report I think we can all take learnings from it especially from […]

How Accurate is Mental Health Advice on TikTok?

By Angela Habito | December 2, 2022

The rise of TikTok has seen it become more than just an entertainment platform, with the app now increasingly being used as a search engine for a range of purposes, especially among younger […]

Public Sector Award: Excellence in Public Sector Online Education 2023

By Joanne Sweeney | November 28, 2022

It’s been a year of accolades and awards and sure why not finish out 2023 with another one!   We have been recognised for EXCELLENCE IN PUBLIC SECTOR ONLINE EDUCATION  SUPPORT […]

Essential reads for Public Sector Pros

Public Sector Marketing Pro Revised Book Cover

Public Sector Marketing Pro | Revised Edition

BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.
SOSM Report 2020 Cover 3D

State of Social Media in the Public Sector

BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector in a post-pandemic world.
Mastering Social Media - Second Edition

Mastering Social Media | Second Edition

BY JOANNE SWEENEY
Success told through real-life
public sector and government social media case studies.

Testimonials

I’m finding the Diploma content very useful and thought-provoking. It’s an opportunity to step back from my workload, pause and think about what it is I’m trying to achieve.

- LOUISE, DIPLOMA GRADUATE

The training was very practical and based on our own work as well as rich in content and operational guidance. It included a good balance of technical information and advice on how to build relevant and valuable content.

- TIAGO, SOCIAL MEDIA TRAINING GRADUATE

The digital strategy developed by Joanne has improved internal and external communications. Our contributions to external stakeholders are also more professionally delivered.

- JOHN, CONSULTING CLIENT

Professional Accreditation and Awards

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FREE WORKSHOP REPLAY + DIGITAL MARKETING PLAN TEMPLATE

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Learn how digital marketing can meet Public Sector organisational goals

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