Lessons from Covid-19 Communications

We hosted the third annual Public Sector Digital Marketing Summit on September 22-23 2021 from our studio in Galway to a virtual audience around the world. Previously, an in-person event we took it online this year because of COVID-19. But it allowed us to attract speakers from Canada, California, Sydney, and the UK.

In Ep 31 of the Public Sector Marketing Show, we take you behind the scenes and share some of the Summit highlights.

 

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Top 10 Takeaways

#1 Agility is ability when it comes to digital comms
#2 Senior leadership buy-in is critical
#3 Dive into the comments on social media
#4 Silence is a response
#5 Email marketing is your friend
#6 Skill up & resource digital
#7 Be available on channels that citizens hang out on
#8 Curate content internally
#9 Embrace digital trends

#10 All your digital marketing and social media questions are answered in your data insights


Watch 

The context for this year's Summit was the COVID-19 pandemic. Here's the video we played to open the conference. 

 

SUMMIT HIGHLIGHTS EPISODE 31

We decided to dedicate an entire show to the Summit and I've shared some highlights.

 

LISTEN TO THE PODCAST

 

 

Public Sector Digital Marketing Summit Wrap Video

I want to thank each and every speaker, attendee, and team member that helped bring this event together. Public sector marketing pros will appreciate the work that goes on behind the scenes to make such an event happen! It takes a team to pull it off. Here's a lovely highlights video that I think shares the atmosphere.


 

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