SUMMIT POSTPONED UNTIL 2021 

The ever-evolving situation with Covid-19 is causing massive uncertainty around the world right now.

I'm sure you are facing your own organisational and personal challenges. Swift decision-making is important, and I've made the decision to postpone the Public Sector Digital Marketing Summit until 2021.

The uncertainty is too great and we don't have visibility of how this is going to affect us in six months time.

In the interim I will be providing training and consulting via my Public Sector Marketing Pros online platform.

Stay safe, and sending you best wishes from Galway.

psmp-summit-logo

2021

Dublin, Ireland

Following the success of the 2018 & 2019 Public Sector Digital Marketing Summit, we are now inviting you to save your seat for the 2021 event.

Why you need to attend...

2021 Summit Agenda

Agenda may be subject to change but we will update this page in real-time with any changes/addition of speakers. 

08:45am REGISTRATION & NETWORKING
09:15am WELCOME BY JOANNE SWEENEY, SUMMIT FOUNDER

SESSION I | DIGITAL MARKETING LEADERSHIP

Keynotes
09:25am The Internal Challenge of Scaling Digital Communications
09:50am Digital Agility in Government
10:15am The Role of Leadership in Public Sector Marketing Transformation
10:40am In Conversation: Panel discussion and audience Q&A
11:00am MORNING COFFEE & NETWORKING BREAK

SESSION II | SCALE YOUR MESSAGE WITH CONTENT MARKETING

Workshops
11:20am The Power of Content Repurposing
11:45am Video Storytelling In-House

SESSION III | SOCIAL STORYTELLING FROM THE FRONTLINE

Keynotes
12:05pm Managing Citizen Criticism on Social Media
12.25pm Why Podcasting Will Transform Public Sector Communications
12:45pm Twitter, Your Digital PR War Room
1:00pm LUNCH & NETWORKING BREAK

SESSION IV | OMNI-CHANNEL MARKETING IN THE AGE OF STORIES

Case Studies
2:00pm Science Goes Social To Fight Fake News
2.20pm Our Social Media Funnel
2:40pm Engaging Gen X and Z with Stories
3:00pm Cross-Platform Measurement Framework
3:20pm Audience Q&A
3:30pm REFUEL & NETWORKING BREAK

SESSION IV | SOCIAL MEDIA IN TIMES OF CRISIS

Keynotes
3:40pm Case Study #1
4.00pm Case Study #2

SESSION VII | TRANSFORMATION IN ACTION

4:20pm Panel Discussion
The Challenges Facing Public Sector in the Digital Age
4:55pm CLOSING REMARKS
5:00pm CLOSE

Why Attend in 2021?

Dedicated Event For Your IndustryEurope’s #1 digital marketing summit for public sector marketing professionals and senior leaders.

NetworkHear from your peers and network with like-minded and ambitious communications professionals.

Generate IdeasGenerate ideas on how to approach social media within your organisation.

Explore TrendsExplore social media trends in Government and public sector digital communications.

Understand Digital CommunicationsUnderstand how the world of communications has been disrupted and your role in shaping new strategies for your organisation..

Adapt to Digital Age Consumer BehaviourWalk away with clear ideas on how to adapt to Digital Age consumer behaviour.

Who Should Attend?

This event is ideal for senior decision-makers, managers, marketing, PR, digital, web, social media or communications professionals working in a public sector agency, in a Government department, in politics or policing.

European Institutions

Health Service

Education Bodies

Economic Development Agencies

Tourism Bodies

Government Departments

Local Authorities

Non-Commercial State Agencies

Politicians & Political Advisors

Transport Agencies

Emergency Responders

NGOs

Political Staff

Policing Staff

Register your interest!

Complete the form below to register your interest in the 2021 Public Sector Digital Marketing Summit.
  • Please enter a number from 1 to 10.
  • Please note by registering your interest we will keep you on the waitlist. Payment is not required until 6 weeks out from the event. We will invoice you accordingly.

    In order to keep you up to date with Summit news please agree to our electronic communications.

2019 Summit Highlights

Organisations that Attended

Dept. Employment Affairs & Social Protection
Burren College of Art
Sligo County Council
NUI Galway
safefood
Science Foundation Ireland
Department of Transport Tourism & Sport
Residential Tenancies Board
An Garda Síochána
Companies Registration Office
Presentation Sisters Union Northeast
South Dublin County Council
Citizens Information Board
Teagasc
Competition & Consumer Protection Commission
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Irish Nutrition and Dietetic Institute
Property Registration Authority
Youthreach
Athlone Institute of Technology
Tyndall National Institute, UCC
Cappagh National Orthopaedic Hospital
National Poisons Information Centre
The Health Products Regulatory Authority
Saolta University Health Care Group
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Transport Infrastructure Ireland
Department of the Taoiseach
IT Sligo
Derry and Strabane District Council
Dun Laoighre Rathdown County Council
Green Workplaces
Enterprise Ireland
University College Dublin (UCD)
Food Safety Authority of Ireland
Donegal County Council
Ordnance Survey Ireland
Marine Institute
National Standards Authority of Ireland
HSE
Credit Union Managers Association
Irish League of Credit Unions
Rehab
Meath-Logo
Healthy Ireland
Belfast Metropolitan College
Donegal ETB
Dublin Midlands Hospital Group
PRII
Learning Waves

Frequently Asked Questions

If you work in a public sector, Government or NGO and have a communications role or are required to communicate publicly then you will get significant value from attending. All the speakers are working in the same sector as you and will present strategies and case studies which you can model and learn from.

Expect top class keynote speakers, examples of best in class case studies and lots of opportunities to network, both online and offline!

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