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11 June 2020

The Helix, Dublin

Following the success of the 2018 & 2019 Public Sector Digital Marketing Summit, we are inviting you to go on our waitlist to be the first to hear about what's planned for 2020.

Why you need to attend...

2020 Summit Agenda

08:44am REGISTRATION & NETWORKING
09:20am WELCOME BY JOANNE SWEENEY, SUMMIT FOUNDER

SESSION I | DIGITAL MARKETING LEADERSHIP

Keynotes
09:25am The Internal Challenge of Scaling Digital Communications
09:50am Digital Agility in Local Government
10:15am The Role of Leadership in Public Sector Marketing Transformation
10:40am In Conversation: Panel discussion and audience Q&A
11:00am MORNING COFFEE & NETWORKING BREAK
Content Marketing Workshop
11:20am The Power of Content Repurposing
11:50am #EUCanBeatCancer Case Study

SESSION II | SOCIAL STORYTELLING FROM THE FRONTLINE

Keynotes
12:05pm Managing Citizen Criticism on Social Media
12.25pm Why MoJo Will Transform Public Sector Communications
12:45pm Twitter, Digital PR WarRoom
1:00pm LUNCH & NETWORKING BREAK

SESSION III | OMNI-CHANNEL MARKETING IN THE AGE OF STORIES

Case Studies
1:50pm Science Goes Social To Fight Fake News
2.05pm Our Social Media Funnel
2:20pm Engaging Gen X and Z with Stories
2:45pm Cross-Platform Measurement Framework
3:00pm REFUEL & NETWORKING BREAK

SESSION IV | SOCIAL MEDIA IN TIMES OF CRISIS

Keynotes
3:10pm Case Study #1 - Australia is on Fire
3.35pm Case Study #2 - #ManchesterBroken

SESSION IV | TRANSFORMATION IN ACTION

4:00pm Panel Discussion
Why Leadership is the Biggest Barrier to Digital Agility in Government and Public Sector
4:30pm Mastermind Your Transformation Roadmap
Each table will have an expert moderator from today’s session to map out three solutions to the biggest issues shared today

1 - Influencing leadership that digital communication is both urgent and necessary
2 - What internal structures/cultures need to change
3 - What three goals will you achieve this year which will make you more digitally agile

4:55pm CLOSING REMARKS
5:00pm CLOSE

Highlights from 2019 Summit

Who should attend?

This event is ideal for senior decision-makers, managers, marketing, PR, digital, web, social media or communications professionals working in a public sector agency, in a Government department, in politics or policing.

European Institutions

Health Service

Education Bodies

Economic Development Agencies

Tourism Bodies

Government Departments

Local Authorities

Non-Commercial State Agencies

Politicians & Political Advisors

Transport Agencies

Emergency Responders

NGOs

Political Staff

Policing Staff

Why attend in 2020?

Dedicated Event For Your Industry

Europe’s #1 digital marketing summit for public sector marketing professionals and senior leaders.

NetworkHear from your peers and network with like-minded and ambitious communications professionals.

Generate IdeasGenerate ideas on how to approach social media within your organisation.

Explore TrendsExplore social media trends in Government and public sector digital communications.

Understand Digital CommunicationsUnderstand how the world of communications has been disrupted and your role in shaping new strategies for your organisation..

Adapt to Digital Age Consumer BehaviourWalk away with clear ideas on how to adapt to Digital Age consumer behaviour.

Pre-register for the 2020 Summit

Complete the short form below and we will be in touch with exclusive details.

  • Please enter a number from 1 to 10.
  • Please note by registering your interest we will keep you on the waitlist. Payment is not required until 6 weeks out from the event on 11 June 2020. We will invoice you accordingly.

    In order to keep you up to date with Summit news please agree to our electronic communications.

Organisations that attended

Dept. Employment Affairs & Social Protection
Burren College of Art
Sligo County Council
NUI Galway
safefood
Science Foundation Ireland
Department of Transport Tourism & Sport
Residential Tenancies Board
An Garda Síochána
Companies Registration Office
Presentation Sisters Union Northeast
South Dublin County Council
Citizens Information Board
Teagasc
Competition & Consumer Protection Commission
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Irish Nutrition and Dietetic Institute
Property Registration Authority
Youthreach
Athlone Institute of Technology
Tyndall National Institute, UCC
Cappagh National Orthopaedic Hospital
National Poisons Information Centre
The Health Products Regulatory Authority
Saolta University Health Care Group
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Transport Infrastructure Ireland
Department of the Taoiseach
IT Sligo
Derry and Strabane District Council
Dun Laoighre Rathdown County Council
Green Workplaces
Enterprise Ireland
University College Dublin (UCD)
Food Safety Authority of Ireland
Donegal County Council
Ordnance Survey Ireland
Marine Institute
National Standards Authority of Ireland
HSE
Credit Union Managers Association
Irish League of Credit Unions
Rehab
Meath-Logo
Healthy Ireland
Belfast Metropolitan College
Donegal ETB
Dublin Midlands Hospital Group
PRII
Learning Waves

Frequently Asked Questions

If you work in a public sector, Government or NGO and have a communications role or are required to communicate publicly then you will get significant value from attending. All the speakers are working in the same sector as you and will present strategies and case studies which you can model and learn from.

Expect top class keynote speakers, examples of best in class case studies and lots of opportunities to network, both online and offline!

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