In this week’s episode I’m reviewing the digital trends of 2022.

It’s your ultimate guide to understanding what shifts are happening on the Internet and changes in citizen behaviour on social media. 

The Digital 2022 Report is compiled by We Are Social and Hootsuite and along with a global overview they also compile country-specific reports.

In episode 55: 

  • > The social media landscape in a post-pandemic world
  • > Bumper digital growth with no signs of slowing
  • > Changes to the social media leader board 
  • > My Top 10 Takeaways from the report

The social media landscape in a post-pandemic world | #PublicSectorMarketingShow #digitaltrends #socialmediatrends #digitalreport2022Click To Tweet


Top 10 Takeaways


Double-digit growth 54% of global population using social media 425 million new users in 2021


The world’s most used social networks


The most downloaded app in the world in 2021


Average time spent on the Internet daily rises


Average time spent on the Internet daily rises


Average time spent on social media daily rises


Social networks that get most of our time


Sources of brand discovery changes


Instagram keeps growing. Ad reach jumped 21% in the past year


TikTok is set to overtake some of the original social networks. TikTok has been adding an average of more than 650,000 new users every day over the past 3 months, which equates to almost 8 new users every second.


LinkedIn for Leaders in the Public Sector

LinkedIn has the potential to grow influence in your realm of expertise. Public Sector Pros in all areas of their career should be leveraging their personal profile for professional gain.

In this free webinar, Joanne will share with you how to lead on LinkedIn.

What you will learn:

  • > Perfect your profile
  • > Grow your network of influence
  • > Post with purpose
  • > Be remarkable with your expertise

Register here


Podcasting for Public Sector

Podcasting is growing with exceptional momentum as social audio is embedded into citizens' everyday lives.

In this free webinar, Joanne will share the podcasting method she has developed over six years of podcasting, plus as a former broadcast journalist.

What you will learn:

  • > How to get started with podcasting
  • > Essential equipment & tools
  • > Promoting your podcast
  • > Measuring podcast success
  • > Public sector podcast examples

Register here

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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Thank You for Listening!

Thank you for tuning into episode #55 to find out 2022 Digital Trends.  If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at @JSTweetsDigital

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