A month ago, I set out to teach AI to marketers in the most accessible way possible—six minutes a day. AI Six was born from a belief that AI is moving too fast for marketers to sit on the sidelines. But learning about AI doesn’t have to be overwhelming.
Personally, my preferred method of consuming content is through audio, probably because I’m a trained broadcast journalist. I feel it’s an easy way to consume content on the go – running, driving, working! So I decided to gift my community a daily podcast on AI. On Saturdays, it’s the ‘Long-Listen’ where I interview somebody working in or advancing AI through government, academia or policy.
Fast forward 30 days and 500 downloads later, and I can confidently say: short, actionable learning works. More importantly, the response has shown me just how hungry marketers are for AI insights they can actually use.
This experience has reinforced my commitment to making AI education simple, practical, and accessible—whether through my Professional Diploma in AI for Marketers, my in-house AI workshops, or even my upcoming AI book for marketers.
While it’s early days, I believe my work in this space will continue to grow and make an impact globally.
The Power of Learning Daily
If there’s one thing I’ve learned in 30 days of podcasting, it’s this: consistency beats intensity every time. AI isn’t something you master in a weekend—it’s something you build confidence in one small step at a time.
James Clear, author of Atomic Habits, puts it best:
“If you get 1% better each day for one year, you’ll end up 37 times better by the time you’re done.”
This idea, known as the 1% Rule, shows that small, daily improvements compound into extraordinary progress. It’s the same philosophy that took British Cycling from underdogs to multiple-time Tour de France winners—marginal gains lead to big wins.
It’s also why I kept AI Six short and sharp—because learning in small bursts makes AI feel less intimidating and more actionable.
AI is Moving Fast—Marketers Need to Keep Up
In the past month alone, I’ve covered:
✅ How to craft the perfect ChatGPT prompt
✅ The laws governing AI
✅ AI tools for marketers
✅ Why AI governance matters
✅ Expert insights from AI leaders on the frontline of transformation
And that’s just the beginning.
As Mahatma Gandhi said:
“Live as if you were to die tomorrow. Learn as if you were to live forever.”
AI isn’t a passing trend—it’s a permanent shift in how we market. The sooner we embrace it, the better we’ll navigate the changes ahead.
500 Downloads in 30 Days—Is That Good?
For context, 500 downloads in a month puts AI Six in the top 50% of podcasts globally. But more than the numbers, it’s about the right people tuning in—marketers who want AI explained in a straightforward, no-jargon way.
The feedback has been clear: marketers want AI education that’s practical, relevant, and easy to apply. That’s exactly what I’m doubling down on in my AI workshops, diploma, and upcoming book.
What’s Next?
✔️ More expert interviews
✔️ More real-world AI use cases
✔️ More accessible AI learning
If you’ve been listening—thank you! If you haven’t yet, now’s the time to start. AI is changing marketing. I’m here to make sure you don’t get left behind.
🎙️ Listen to AI Six here → AI Six Podcast or on your favourite podcast platform.
🎧 Want to go deeper? Join my Professional Diploma in AI for Marketers (use code AISIX10 for a podcast discount).
💡 Need AI training for your team? Book an in-house workshop today by emailing info@publicsectormarketingspros.com
About the Author
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
