
I was in Washington DC recently to manage social media for the All-Atlantic Ocean Research Alliance Ministerial Event organised by the US & Brazilian Government’s and the European Commission.
I thought I’d share my learnings (I’m always learning too) from live social now that in-person events are back.
7️⃣ Tips to Succeed at Social Media Live Event Reporting
Taking a quick break from live social reporting at #AllAtlantic2022 in Washington DC with some of the @AtlanticYouth Ambassadors
A wonderful event to promote & advance All-Atlantic ocean cooperation.
Follow @AllAtlanticO pic.twitter.com/QGBs6o6gPo— Joanne Sweeney (@JSTweetsDigital) July 13, 2022
The hashtag rules: set it, monitor it, measure it. When reviewing the event hashtag #AllAtlantic2022 I saw that the event was included in a Tweet from the US State Department and included a tag with @POTUS (President of the United States) Twitter account. This provided significant reach and it was important I didn’t miss it, so I could acknowledge it. 1.
PDAS Littlejohn at today’s #AllAtlantic2022 Ministerial: @POTUS has made it clear that science and technology will play a central role in addressing our most pressing challenges and providing the most promising opportunities. pic.twitter.com/t7xe8xlega
— U.S. Department of State | Science Diplomacy USA (@SciDiplomacyUSA) July 13, 2022
Pipeline Tweets: fill your social media management tool with pipeline Tweets to fill gaps when you are writing notes from the live event. Examples include, speaker bios, the link for the Livestream, notes on topics raised during the event, or other interesting FAQs.
2.
Historic signing of the All-Atlantic Ocean Research & Innovation Alliance Declaration in #WashingtonDC 🇺🇸
13 July 2022
8️⃣ Signatories
🇪🇺🇧🇷🇿🇦🇨🇦🇺🇸🇨🇻 🇲🇦
Download the Declaration ⤵️https://t.co/KOPcuXh9fX#AllAtlantic2022 pic.twitter.com/fUCnvj79Sn
— All-Atlantic Ocean Research Alliance (@AllAtlanticO) July 19, 2022
3. Write Long-hand: I found this to be a game-changer. Rather than trying to hear one impactful statement that I could Tweet, I took real-time notes and after each speaker session, got about 3-4 really impactful sound bites. If you’re not a touch-typer then use the Otter.io app which will transcribe in real-time for you. Then you can edit and post with confidence.
[ROUNDTABLE] Communication
Moderator Peter Heffernan🟦 How best to communicate?
🔵 Youth voice can influence peers
🔵 Blue schools programme (15 countries)
🔵 Centralised portal for #AtlanticAll info
🔵 Internal comms key
🔵 Better public visibility #AllAtlantic2022 pic.twitter.com/7VUTkusNjs— All-Atlantic Ocean Research Alliance (@AllAtlanticO) July 14, 2022
4. Social video: make the most of having a room full of experts, audience members and record short clips on your smartphone. You’ll only need a tripod and mic to sync with your phone to get this done efficiently. I grabbed people at breaks, and before and after each day.
🎙 We hear from @SofiaCordeiro10 Coordinator of @AllAtlanticO on the promise of more action on polar research. The future looks bright. 🌊#AllAtlantic2022 pic.twitter.com/0CUcUJLQcc
— All-Atlantic Ocean Research Alliance (@AllAtlanticO) July 12, 2022
5. Atmosphere: capture the atmosphere of the in-person event with behind the scenes content, hugs, catching up, networking. Show the human element.
Goodbyes are so hard 😭 but we know you will go forth and make a difference in your community, constituency & country.
Thank you @AtlanticYouth Ambassadors for all your work this week in Washington! @jpioceans @Meeresforschung #AllAtlantic2022 #AtlanticAll #AtlanticYouth pic.twitter.com/zucIm7oteb
— All-Atlantic Ocean Research Alliance (@AllAtlanticO) July 14, 2022
6. Engage your audience: you’ve got a room full of influential people, nurture their engagement on social and encourage them to create their own content. Promote the hashtag throughout the event and consider a Twitter wall so they can see their contributions on a big screen.
7. Measure and Explain: at the outset of your event you will have set goals, what success looks like. Now it’s time to illustrate it in your report. Don't just include numbers, you need to explain what they mean and the tangible impact to your organisation. So, write a full report with wins, takeaways, recommendations and follow up actions.
Thank you all for your Tweets throughout #AllAtlantic2022
You've been busy (and so have we) 😀 over 500 Tweets sent! #Twitter #SciComm pic.twitter.com/1GufHIzgPd— All-Atlantic Ocean Research Alliance (@AllAtlanticO) July 14, 2022
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