Specialist Digital Marketing Consulting and Training for Government and Public Sector Professionals.

Are you struggling to reach your audience, create effective campaigns, or stay on top of the latest digital marketing technology and trends? Let us help you!

3000+

public sector students train with us

500+

government agencies work with us

25+

accredited courses and trainings

Under the guidance of our CEO Joanne Sweeney, a renowned global authority in public sector marketing, we will empower you to transform your traditional skills to meet the demands of the digital era.

With Joanne’s two decades of global experience, this platform will equip you to succeed in digital communications and serves as your stepping stone to becoming a digitally-savvy professional.

So, let’s embark on this transformative journey together, redefining the future of public sector communications. Join us

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Accredited Courses

CPD Accredited Digital Marketing CoursesDesigned for Government and Public Sector Professionals

Diploma in Digital Communications for Government and Public Sector

Is it time to refresh and update your communication skills? Taking six key communications topics we weave traditional and digital together to help you progress your career.

Next Course Starts: October 2023

Diploma in Social Media for Government and Public Sector

Master social media strategy and implementation. By completing this course you will have the know-how to increase reach, engagement and public trust in your government or public sector agency across individual social networks.

Next Course Starts: October 2023

Diploma in Digital Marketing for Government and Public Sector

Do you want to improve your digital and social media skills to help you in your role within a public sector or Government agency?

Next Course Starts: October 2023

All courses are accredited by the CPD Standards Office in London and recognised in 22 countries worldwide.

IN-COMPANY TRAINING

In-Company Training: On-Demand or Live as a Group CPD Accredited and Available to Book Now

In-Company Training

From: €950

In-Company Training

From: €790

In-Company Training

From: €520

In-Company Training

From: €520

In-Company Training

From: €520

In-Company Training

From: €520

In-Company Training

From: €950

In-Company Training

From: €790

In-Company Training

From: €520

In-Company Training

From: €520

In-Company Training

From: €520

In-Company Training

From: €520

ACADEMY

Free On-Demand Webinars Designed Specifically for the Challenges of Public Sector Marketing

Watch On-Demand Webinar:

In this webinar, Joanne chats to Andy Lambert from Adobe Express about the current state of social media and AI, and what trends and developments to look out for.

Watch On-Demand Webinar:

In this webinar, Joanne outlines processes to improve efficiencies and reduce overwhelm.

Watch On-Demand Webinar:

In this webinar, Joanne outlines the latest AI marketing tools for public sector pros.

Watch On-Demand Webinar:

In this webinar, Joanne discusses what's in store for public sector marketing in 2024 and what tactics to incorporate into your organisation’s social media strategy.

Watch On-Demand Webinar:

In this webinar, Joanne outlines the key tactics and metrics you should include in your end of year social media audit.

Watch On-Demand Webinar:

In this webinar, Joanne discusses the key tactics and tips on how to develop and implement a successful short-form video strategy.

Watch On-Demand Webinar:

In this webinar, Joanne chats to Andy Lambert from Adobe Express about the current state of social media and AI, and what trends and developments to look out for.

Watch On-Demand Webinar:

In this webinar, Joanne outlines processes to improve efficiencies and reduce overwhelm.

Watch On-Demand Webinar:

In this webinar, Joanne outlines the latest AI marketing tools for public sector pros.

Watch On-Demand Webinar:

In this webinar, Joanne discusses what's in store for public sector marketing in 2024 and what tactics to incorporate into your organisation’s social media strategy.

Watch On-Demand Webinar:

In this webinar, Joanne outlines the key tactics and metrics you should include in your end of year social media audit.

Watch On-Demand Webinar:

In this webinar, Joanne discusses the key tactics and tips on how to develop and implement a successful short-form video strategy.

ACADEMY

Social Media Bootcamp

Get on-demand access to our Social Media Bootcamp. Register for individual masterclasses or the full package.

ACADEMY

Social Media "Done For You"

Social media in a box for public sector pros. A bundle of ready-made social media resources and templates. 

CONSULTING

Digital Marketing Consulting for Government and Public Sector Agencies

Do you need on-going marketing consultancy, personalised one-on-one training, or assistance for a particular project, our team stands ready to offer a variety of specialised services to assist you in meeting your objectives.

Audit, Strategy & Implementation

Do you need to establish how your organisation or department is performing online? We will conduct an audit which will inform your digital marketing, social media strategy or communications strategy.

Campaign & Event Social Media

Hire us to become a part of your digital marketing team for a specific campaign or event. We will write the strategy and help you implement it. We also provide campaign reports. 

Keynote Speaking

Our CEO Joanne Sweeney regularly takes to stages internationally at seminars, conferences and in-house events, to share digital insights, trends and tactics for government and public sector. 

In-Company Training

Do you need bespoke training for your team? We design this training with communications goals in mind. We also provide resources to help you team take action on the learning.

TESTIMONIALS

Producing Impactful Results. Here’s what our clients & students say about working and studying with us.

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Student,
Diploma in Digital Marketing

I especially like that the Diploma content is available in different formats. – video, audio, and transcripts. The workbooks are also very user-friendly.

Student,
Diploma in Digital Marketing
3020930
Student,
Diploma in Digital Marketing

I find the templates very useful as I am starting at the beginning so all of these need to be done, and having a policy behind it is very useful.

Student,
Diploma in Digital Marketing
3020928
Student,
Diploma in Digital Marketing

I was looking for something very practical and this Diploma really hits the mark.

Student,
Diploma in Digital Marketing
3020925
Student,
Diploma in Digital Marketing

The Diploma was very informative and well structured. I particularly liked the workbooks with the examples. I find focusing on a challenge and having clear examples and case studies is very helpful.

Student,
Diploma in Digital Marketing
3020923
Michael,
Communications Executive

I love how my traditional marketing and communication skills are so relevant but how they are elevated with the digital element. I feel so much more confident in my role now.

Michael,
Communications Executive
3020921
Genevieve,
Communications Executive

This course helped me develop a digital communications plan for our agency, as we didn’t have one.

Genevieve,
Communications Executive

CONTENT

Your Go-To Source for Expert Digital Marketing Updates. Gain real-time insights into the ever-changing digital media landscape from our award-winning podcast and blog.

Ep 99 PSM Show - Thumbnail + Blog Template
By

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing.  For […]

Threat of Deep-Fake
By

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. I love the Internet and how it has democratised the voice of citizens, […]

The Future of Jobs Report
By

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show.   The World Economic Forum has published its Future of Jobs Report. They […]

TikTok Trends for 2024
By

Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show where I’m talking about TikTok trends for 2024. Are you surprised I’m talking […]

AI Communications Use Policy for Public Sector
By

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 2024 is the year of AI isn’t it? If 2023 was the year […]

Social Media SEO
By

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. Seasoned marketing and communications pros know all about SEO – search engine optimisation. […]

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