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2022 HYBRID EVENT

#1 Digital Marketing Conference for Government and Public Sector

Thursday 27 October 2022

Attend in-person at the Mayson Hotel, Dublin or join us online from your office.

Master digital marketing and social media

Your digital communications education and consulting partner

 

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Training Calendar

Become certified in social media and digital marketing by enrolling in our accredited training courses for public sector professionals.

 

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Membership Academy

Get 12-months access to quartely live training, coaching from Joanne and on-demand access to our extensive library of social media and digital marketing resources.

 

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Digital Marketing Services

Hire us to become part of your digital marketing team. Leverage our expertise and let us help you solve your organisation's digital marketing challenges.

 

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Coaching & Consulting

Do you need a digital marketing or social media strategy? Are your staff overwhelmed? We can develop new work practices and processes.

 

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Webinars

Register for our free short, practical, and impactful online masterclasses where we shortcut you to social media and digital marketing success.

Why here, why now?

Digital marketing and social media have transformed the way we deliver communications to our stakeholders - to service users, members of the public, the media, our partners, staff and suppliers

“Highly experienced public sector marketing, PR and communications professionals are now required to learn new digital skills. This can be difficult to do with the demands of your job, so I have created this platform especially for you. This is a safe place to learn, share and empower yourself. You don’t have to fear going for promotion, you don’t have to fear being displaced by younger digitally savvy juniors. It’s time you leveraged digital to accentuate your existing skillset.“ - Joanne Sweeney

I am the go-to public sector marketing expert with an impressive client portfolio. I will help you bring your marketing skills into the Digital Age with practical, relevant and high-end training, mentoring and support.

SOSM Report Launch Joanne Sweeney

Sample clients

public sector marketing pros clients

2022/2023 TRAINING CALENDAR

Social Media & Digital Communications Training & Events

Accredited Social Media & Digital Communications
Training Courses & Events for Public Sector Pros

Watch Joanne's Clip from Facebook's first Government Digital Transformation Summit 

In November 2021, Joanne was a guest expert at Facebook's first Government Digital Transformation Summit speaking on the topic of 'Building a long-term strategy for communications success'. The clip was watched over 100,000 times! Check it out - simply click on the clip below.

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Social Media in a Box

TEMPLATES  |  CHECKLISTS  |  HOW-TO VIDEOS  |  POST IDEAS  |  GUIDES

Impress your line manager and save hours, days or even weeks with our suite of social media resources.

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TUNE IN LIVE ON WEDNESDAYS @ 11AM GMT ON FACEBOOK & YOUTUBE

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Joanne Sweeney 2021

FREE 60-MINUTE WEBINARS

Improve your social media and digital marketing skills and knowledge

Learn essential tactics from Joanne Sweeney

Read our latest blog posts

Episode 71 - How to Create Engaging Social Media Content

By Joanne Sweeney | September 29, 2022

Are you struggling to produce enough or the right type of digital content that makes an impact? Do you want to in-source and streamline your content marketing?  Is the overwhelm […]

TikTok Announces New Rules for Political Accounts

By Joanne Sweeney | September 26, 2022

TikTok has announced new rules for political accounts, including government TikTok accounts. The new rules cover: verification advertising monetisation political donations FOLLOW OUR TIKTOK ACCOUNT - SOCIAL MEDIA TIPS FOR […]

Episode 70 - Why You Need to Rethink Your Public Sector PR Strategy

By Joanne Sweeney | September 22, 2022

My favourite annual research is out and it’s time to understand the ever-changing news landscape. The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents […]

7 Reasons to Use Adobe Express for Public Sector Pros

By Joanne Sweeney | September 20, 2022

Content creation is rarely outsourced in government and public sector, and can be the responsibility of an already over-worked public sector marketing pro. Is this you? If so, keep reading. […]

Essential reads for Public Sector Pros

Public Sector Marketing Pro Revised Book Cover

Public Sector Marketing Pro | Revised Edition

BY JOANNE SWEENEY
An analysis of the social media footprint of Ireland’s government and public sector bodies.
SOSM Report 2020 Cover 3D

State of Social Media in the Public Sector

BY JOANNE SWEENEY
Essential reading for marketing professionals working in government and public sector in a post-pandemic world.
Mastering Social Media - Second Edition

Mastering Social Media | Second Edition

BY JOANNE SWEENEY
Success told through real-life
public sector and government social media case studies.

Testimonials

I’m finding the Diploma content very useful and thought-provoking. It’s an opportunity to step back from my workload, pause and think about what it is I’m trying to achieve.

- LOUISE, DIPLOMA GRADUATE

The training was very practical and based on our own work as well as rich in content and operational guidance. It included a good balance of technical information and advice on how to build relevant and valuable content.

- TIAGO, SOCIAL MEDIA TRAINING GRADUATE

The digital strategy developed by Joanne has improved internal and external communications. Our contributions to external stakeholders are also more professionally delivered.

- JOHN, CONSULTING CLIENT

Professional Accreditation and Awards

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