About Us

Driven by a passion for all things digital marketing and social media for staff and senior leadership working in government, public sector and NGO sectors.


To elevate the standard of digital communications globally in governments and public sector agencies in the public interest.


To provide expert, accredited and practical training to public sector professionals who are delivering and communicating public services on social media and digital platforms.  

Meet our CEO

Joanne Sweeney has been working in the field of communications for 20 years and is a trained journalist, PR practitioner and digital marketing trainer and consultant.

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A two-time author, she also founded Ireland’s only dedicated Public Sector Digital Marketing Summit.

Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named in the best new PR Books of 2020 by Book Authority and was a finalist in the 2002 British Book Awards for Best International Business Book.

Joanne works directly with government agencies across the world as coach and consultant.

She is also a trainer for Google’s Digital Academy.

Joanne is also a podcaster and vlogger and host of the Public Sector Marketing Show. Her blogs have featured on Social Media Examiner.

She holds 11 academic and professional qualifications including a Master’s Degree in Journalism and a Master’s Degree in Digital Marketing.

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Course Delivery and Design

All our programmes and supporting learning resources are designed, written and delivered in-house. Our training is delivered online.

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Live Coaching

All long courses include weekly live coaching calls where we brain-storm digital marketing and social media scenarios and trouble-shoot on the job tasks and tactics.

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Learning Hub

Institute Members along with students taking our long courses gain access to our dedicated Learning Hub. You will get personal login access to our extensive library of resources that is fully responsive on all devices. Within the Learning Hub are expert case studies, masterclasses and supporting resources including how-to videos and digital marketing and social media strategy and policy templates.

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We work with a number of partners across the world to bring our students the best and most up to date practices being implemented in the sector. We have guest speakers from the social networks as well as public sector professionals working in policing, politics, public policy, education, local government, healthcare, transport, enterprise to name but a few.

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Our students attend a virtual graduation on completion of our long courses and they are fun and interactive.


Our courses are externally audited, authenticated and verified by our external Continuing Professional Development partner. We are a member of CPD Standards Office in London and our programmes are recognised in 22 countries. View our accreditation here.

We have chosen CPD accreditation given the speed of change in the digital landscape. Our courses are updated in real-time and we are constantly adding to our Learning Hub to reflect changes in social media.

Accredited CPD Badge 2022-2024
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Prior to COVID-19 we hosted the annual Public Sector Digital Marketing Summit as well as in-person masterclasses and seminars. However, due to public health guidance, we are currently hosting online-only events and training.