In-Company Training

Social Media

How to Launch a Public Sector Social Media Campaign

A social media campaign is a practical roadmap to bring a core message to the public that results in engagement and often, action. This workshop gives you a solid framework to conceive, plan, implement and report on social media campaign success.

Course Details

Duration: 3 hours

Trainer: Joanne Sweeney

On-Demand Per Student: €790

Live Group Training: €2,400

On-demand courses are available anytime and delivered online via our E-Learning platform.
Live Group Training is delivered in person on a pre-arranged date and at your preferred location. 

Course Outcomes

Setting campaign goals and KPIs
Understanding your target audience
Developing your messaging
Preparing assets
Your content calendar
Setting a budget for advertising
Implementation plan
Measurement and reporting
Public sector case studies

Course Resources

PowerPoint Presentation
CPD Certificate of Completion

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