Celebrating a Year of Growth, Gratitude, and AI Innovation
As 2024 draws to a close, I want to take a moment to reflect on an incredible year and express my deepest gratitude to you for being part of my journey.
Here’s My 2024 Unwrapped: We kicked off the year with a bang, celebrating the 10th anniversary of my business—a milestone I’m immensely proud of.
🌐 Our new website went live, setting the stage for an exciting year ahead.
🏡 I felt the warm embrace of home when I was welcomed back to Donegal for International Women’s Day. My heart was full that day.
🚂 This year took me across Europe to Munich, Athens, Parma, Brussels, Berlin, and Malaga, sharing strategies and insights with public sector professionals.
🔰 I worked on two election campaigns alongside two exceptional candidates—both re-elected!
🌏 I became a Horizon EU Project Consortium partner—a significant milestone for me and my business.
📟 I went all in on AI:
- Launched the Professional Diploma for Public Sector Marketing.
- Produced a new AI podcast (launching January 2025).
- Signed with a publisher for book #4, focusing on AI.
- Started developing a new AI product.
📢 I built a podcast studio in my home office to level up my content creation.
💫 By the numbers:
- Served 54 organisations.
- Trained 2,709 professionals.
- Spoke on 9 stages.
- Published 11 podcasts.
👌 I secured contracts in the UK, USA, EU institutions, and Australia for 2025.
🎤 I’ll be speaking in Vegas next September—a dream come true.
💔 This year, I said goodbye to Djameela, who’s been with me since the beginning. I miss her every day and wish her nothing but the best in her journey ahead. At the heart of all these accomplishments is you—my clients, collaborators, and supporters. Behind every project, I see people working tirelessly for the public good, and it’s my privilege to support you.I care deeply about democracy, transparency, and empowering those in power to communicate openly and authentically. Together, we’re making a difference.
Thank you for trusting me this year.
I’m excited to embark on new challenges in 2025. Let’s make it another unforgettable year, full of purpose, innovation, and impact.
Don’t forget you can book a free call with me to discuss any digital communications plans you want advice on here: Book a call
About the Author
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
