After months of writing, years of research and practice, my new book – AI Playbook – is here!
Pre-order your copy and get a free 2-hour AI Masterclass with me.
I recorded Episode 157 of AI SIX yesterday and decided to (video) record myself in my home podcast studio and share the story that prompted me into AI action, and the moment this book was born.
Book Reviews
I asked my community of leaders, marketing and comms pros if they would review the book, and they responded with great enthusiasm. I had 25+ book reviewers who received an advance copy, and here’s what a few of them said.
In classic Joanne style, this book is practical, powerful, and pulse-checkingly urgent. She distils the complexity of AI into something accessible without ever diluting its impact. From literacy to leadership, strategy to human connection, she challenges us not just to keep pace with change but to lead with purpose and intent and to shape it with clarity and confidence. To any communicator asking “Where do I start with AI?” start here. This isn’t just a book. It is your AI playbook, leadership guide, and ethical anchor. Read it. Re-read it. Keep it close.
Sinéad Coyne MPRII Communications Manager, Marine Institute
This seminal book puts AI at the leadership table. It’s accessible, demystifies AI, and gives professionals the confidence to explore with guardrails. Joanne is a trailblazing expert, this is a must-read.
Sharon Hearty Director of Communications, Engagement & Partnerships, EXTERN
The shift from context into practical tips is beautifully done. You meet the reader where they are. The ethics, tools, and frameworks are real, useful, and empowering. A smart, warm, and engaging read.
Tiago Garcia Communication Officer, CoLAB +ATLANTIC
What sets this book apart is its audacious call for us all – leaders, teams, and marketers – to seize control of our own destinies. Too many organisations stumble, lost in reaction, neglecting the essential work of preparing minds and cultures for tomorrow. Joanne’s perspective, that ‘AI has no moral compass the human remains the final editor,’ captures the essence of our responsibility. Organisations are, and always will be, about people: relationships, ethical choices, creative spark.
Maria McCann Founder, Future Focused
Jo Sweeney’s latest work on AI and public sector communications is a timely, energising read that should open with those warnings kicking off a Mission Impossible film – once you turn the last page, the messages in this book will cause you to self-disrupt! The invitation to shift mindsets to lead and own our AI journeys is clear. “We’re standing at the crossroads of technology and creativity, and AI is the bridge,” she writes, and this handbook is your guide across it.
Lisa Williams, Engage Pacific
Well laid out and full of actionable insights. I made a to-do list as I read. Especially strong on Prompt Engineering and practical tools. This book is clear, approachable, and grounded in research.
Tricia Sweeney Marketing Coordinator, University of Galway
At its heart, AI Playbook is rooted in doing good. It is a thought-provoking, highly practical resource for anyone ready to step into AI with purpose, clarity, and confidence. While this book is clearly written with marketing professionals in mind, as someone who works in sales, its relevance was immediately clear to me. It transcends the marketing function and offers valuable insights for anyone navigating the rapidly changing landscape of AI, regardless of role or industry.
Deirdre Sweeney Customer Success Leader
From her opening inscription, Joanne brings both fierce intellect and full-hearted humanity to this exploration of contemporary communication. The AI Playbook is a revelation. Until now, this ‘new now’ felt unfamiliar and overwhelming, something I wasn’t sure fully how to engage with, let alone use as a meaningful tool in my work. But this book changed that. It is brilliant, vital, practical, and (perhaps most surprisingly)calming. Joanne offers clarity without jargon, wisdom without hype, and a hopeful, grounded path forward. This playbook now lives on my desk as a daily companion. I’ll stay curious, open, and as Joanne invites, do my best to grow my communications with good. Thank you for writing this. I didn’t realise how much I needed it until I read it.
Sally Murphy Founder, Welltold
A timely resource that breaks down AI’s cultural impact on marketing. Joanne’s policy frameworks and prompts are immediately useful.
Graham Spickett-Jones Marketing Specialist, International Qualifications, UK
“Logically structured and grounded in operational experience. It helps me partner with AI in a process-driven way to better serve the public.”
Dave Mitchell Healthy Ireland, Local Government
Book Launch
Why not join me for my book launch on the morning of Friday, September 12th, at the Mayson Hotel in Dublin. I’m also hosting an AI Masterclass.
Send me a DM or register here.
Yours in Digital, Joanne.
