AI Policy. Practice. Process. Implemented.
Practical AI programmes for organisations ready to move beyond experimentation. We help your teams understand AI, use it effectively, and govern it responsibly.
Know AI
Understand the landscape, the risks, and what AI means for your sector.
Use AI
Hands-on training so your teams can use AI tools with confidence and skill.
Govern AI
Clear policies, governance frameworks, and accountability structures.
Joanne Sweeney
CEO, Digital Training Institute & Public Sector Marketing Institute
I help organisations move from AI curiosity to AI confidence. With 25+ years in digital transformation, Harvard Kennedy School credentials in AI and Public Policy, and having trained thousands of people across over 100 organisations in AI, I bring practical, non-technical AI training to leadership teams and frontline staff alike.
THE CHALLENGE
Your organisation is using AI. The question is whether anyone is steering it.
AI adoption has surged across every sector. But in most organisations, adoption has outpaced strategy. Teams are experimenting with free tools, making decisions based on unverified AI outputs, and operating without clear policies or governance structures.
The gap is not technology. It is leadership, training, and process. That is what we help you build.
Tools are being adopted faster than policies can keep pace, creating shadow usage, unmanaged risk, and no line of sight for leadership.
Nobody is measuring actual business impact. Adoption metrics look healthy, but outputs are not being reviewed before decisions are made.
Data governance, consent protocols, and liability questions remain unanswered, particularly as AI shifts from assistant to autonomous agent.
Staff lack the training to critically evaluate AI outputs, leading to unverified information influencing real business decisions.
OUR APPROACH
Know AI. Use AI. Govern AI.
Every programme we deliver is built on three pillars. Whether you need a focused governance workshop or a full organisational transformation, the framework stays the same.
PILLAR 1
Know AI
Build AI literacy across your organisation. Understand what AI can and cannot do, where the risks are, and what best practice looks like in your sector.
- AI landscape and capabilities
- Sector-specific use cases and risks
- Leadership briefings and strategy sessions
- AI readiness assessment
PILLAR 2
Use AI
Get your teams using AI tools with confidence. Practical, hands-on training in prompting, tool selection, output validation, and real workflow integration.
- Prompting and tool training
- Role-specific use cases
- Output validation and critical evaluation
- Workflow integration and embedding
PILLAR 3
Govern AI
Put the structures in place to manage AI responsibly. Policy, governance frameworks, accountability, and a clear plan for ongoing oversight.
- AI use policy and acceptable use guidelines
- Risk governance and compliance
- Roles, responsibilities, and sign-off processes
- Board-ready documentation
HOW WE WORK
From diagnostic to delivery. A clear process, every time.
Whether you book a half-day workshop or the full AI Readiness programme, every engagement follows a structured process designed to deliver practical, lasting results.
Diagnose
We start with a diagnostic. An AI audit questionnaire or organisation-wide readiness survey to map where you are, what your teams are using, and where the gaps sit.
Deliver
Facilitated workshops, leadership briefings, and hands-on training sessions. Structured, practical, and designed to make real decisions in the room.
Document
Every engagement produces a tangible output. An AI policy, a governance framework, a strategy document, or training materials your teams can use immediately.
Follow Up
Implementation support after the workshop. A follow-up call to review progress, troubleshoot challenges, and refine your approach as your teams embed AI into their work.
INVESTMENT
Choose your programme
Every programme includes a custom AI policy for your organisation. Choose the level of engagement that fits your needs.
AI Training
From €950
prices exclude VAT
1-hour sessions to multi-day programmes
- Hands-on workshops and masterclasses
- Keynote speaking and conference sessions
- AI strategy consulting
- Virtual or in-person delivery
- Tailored to your organisation and sector
Tool-Specific
- Introduction to AI Models (ChatGPT, Copilot, Claude, Gemini)
- ChatGPT Advanced
- Copilot Advanced
- Claude Advanced
- Gemini Advanced
- NotebookLM / Google AI Tools
- AI Tools for Content Creation
Topic-Specific
- AI for Communications and PR
- AI for Social Media Strategy
- AI for SEO and Digital Marketing
- AI for Public Sector Teams
- AI for Research and Report Writing
- AI-Powered Data Analysis
- AI for Customer/Citizen Engagement
- AI for Event and Campaign Planning
- Prompting Masterclass
- AI and the EU AI Act
- AI for Board Members and Non-Executive Directors
Sector-specific programmes available for financial services, legal, regulatory, HR, and other specialist teams.
AI Governance: Workshop + Policy
€3,500
prices exclude VAT | Virtual
Half-day via Zoom or Teams
- Half-day facilitated workshop
- Pre-workshop AI audit
- Slide deck and participant workbooks
- AI Policy Framework PDF
- Custom AI Policy for your organisation
- Post-workshop policy review
- 30-day follow-up call
- Session recording for absentees
AI Governance: Workshop + Policy
€4,500
prices exclude VAT | In-Person
On-site at your organisation
- Half-day on-site facilitated workshop
- Pre-workshop AI audit
- Slide deck and printed workbooks
- AI Policy Framework PDF
- Custom AI Policy for your organisation
- Post-workshop policy review
- 30-day follow-up call
- Materials pack for absentees
- Travel within Ireland included
AI Readiness: Know. Use. Govern.
€7,500
prices exclude VAT | Full programme
The complete AI transformation
- Organisation-wide AI Readiness Survey
- Leadership Briefing (90 min - 2 hrs)
- Custom AI Use Policy & Governance Framework
- Full-day hands-on team training
- 3-week implementation period
- 2.5-hour review & next steps session
- All materials and follow-up included
- Travel within Ireland included
International delivery available. Travel outside Ireland quoted separately. Group size is flexible. All prices are per engagement, not per participant.
YOUR FACILITATOR
Joanne Sweeney
CEO, Digital Training Institute & Public Sector Marketing Institute
Former journalist with 25+ years of digital transformation experience. Harvard Kennedy School certified in AI and Public Policy. Author, broadcaster, and one of Ireland's leading voices on AI governance for non-technical leaders.
Harvard Kennedy School
Certified in Leading in Artificial Intelligence: Exploring Technology and Policy. Deep expertise in AI governance, human-AI interaction, and policy frameworks.
Published Author
Author of AI Playbook and three previous books on digital transformation. 25+ years of experience in communications, media, and technology.
AI SIX Podcast
Host of the daily AI SIX podcast with 300+ episodes, covering the latest developments in AI for non-technical professionals and decision-makers.
Public & Private Sector
Trusted by government agencies, financial institutions, regulatory bodies, and professional associations worldwide.
Ready to move from AI curiosity to AI confidence?
Book a no-obligation call to discuss your organisation's needs and we will recommend the right programme for your team.
Book a Call →Know AI. Use AI. Govern AI.

