Are you a ChatGPT fan? Are you paying for the €20 per month Plus Plan? Do you know if you are getting the most from it?
Welcome to AI SIX, and today I’m walking you through how to actually get value from your ChatGPT Plus subscription.
Four features that make ChatGPT Plus feel genuinely personalised
1) Memory
Memory changed how I use ChatGPT.
When Memory is on, ChatGPT can remember useful details across conversations, like your role, your preferred tone, or the formats you want. So you can say:
- “I work in public sector communications.”
- “Use British English.”
- “When I ask for social posts, give me LinkedIn format with hooks and a clear CTA.”
And it will try to carry those preferences forward, so you do not have to repeat yourself every time.
How to get the most from it:
- Go into Settings and check that Memory is enabled.
- Then train it on purpose. Say something like:
“Remember that I’m a communications professional. I prefer concise, jargon-free writing and practical examples.”
Pro tip: You can ask, “What do you remember about me?” to see what’s stored, and you can tell it to forget anything you do not want retained.
One note: treat Memory as helpful defaults, not perfect storage. It works best for preferences and context, not for saving long documents or complex rules.
2) Custom Instructions
This is the fastest win for personalisation.
Custom Instructions let you set your preferences once, so every chat starts in the right place. For example:
- “Write in British English.”
- “Keep it clear and direct.”
- “Use headings and bullet points.”
- “If I ask for social content, give me platform-specific formatting.”
If you want ChatGPT to sound like you from day one, start here, then let Memory reinforce it over time.
3) Custom GPTs and Projects
This is where Plus becomes a real workflow tool.
Custom GPTs are specialist assistants you can build for repeat tasks. I use them as consistent “mini teammates”:
- One for podcast scripts
- One for LinkedIn posts
- One for checking documents against house style
Each GPT has its own instructions and can use reference files you upload. The payoff is consistency. You build it once, then reuse it without re-explaining.
Projects are like campaign folders. You group conversations and files in one place, so everything stays organised. If you are working on a campaign, you can create a project, upload the brief and brand guidelines, and keep all the related chats together.
A simple way to think about it:
- Custom GPTs are your specialist helpers
- Projects are your organised workspaces
4) Voice mode and Canvas
Two features people forget, but they are genuinely useful.
Voice mode is great when you cannot type. I use it to talk through a problem while walking or driving. It is surprisingly good for brainstorming and thinking out loud.
Canvas gives you a proper editing space for long form work. Instead of generating new versions in the chat, you can highlight a section and ask ChatGPT to rewrite just that part. It feels much more like collaborating on a document.
It is to choose the ones that match how you actually work, then use them consistently.
If you want more from ChatGPT Plus, my shortlist is:
- Custom Instructions for your defaults
- Memory for ongoing personalisation
- Custom GPTs for repeatable tasks
- Projects to stay organised
- Voice and Canvas for different ways of working
Remember, practice is key to getting value from AI. The more you use these tools, the better they get for you.
If you want structured guidance on building AI into your marketing and communications practice, check out my AI Playbook Diploma.
About the Podcast Host
AI and Communications Specialist | Author | Podcaster | International Speaker
Joanne Sweeney is a recognised leader in digital marketing and digital transformation, specialising in the practical application of AI to enhance communication strategies. The founder of Digital Training Institute, Joanne, empowers leaders and communications professionals to leverage AI responsibly and effectively, ensuring transparency, trust, and tangible results.
She completed the Harvard Kennedy School Executive Programme in AI and Public Policy this summer before launching her fourth book AI Playbook, in September. Joanne has also published two editions of Public Sector Marketing Pro, which were preceded by her first title, Social Media Under Investigation Law Enforcement and the Social Web.
Her books have become go-to resources for governments, public sector and policing agencies, as well as marketing and communications professionals, all navigating the challenges of the changing Internet.
Joanne is the host of the AI SIX Podcast, a daily six-minute podcast that provides actionable insights, expert interviews, and practical advice to help professionals navigate the new world of work.
