Most organisations jump straight to buying AI tools before they’ve figured out what problems they’re actually trying to solve. In this episode, I’m sharing the three-part framework that underpins any AI strategy that actually works in practice: Know AI, Use AI, and Govern AI.
Why AI Strategy Matters More Than AI Policy
Many people talk about having an AI policy, but far fewer are talking about AI strategy. There’s a big difference. A policy tells you what you can’t do. A strategy tells you how to create value.
The Three Pillars of Strategic AI Implementation
1. Know AI: Building Literacy Across Your Organisation
Literacy is the foundation, but here’s the critical part: we need equity in AI training. You can’t train some employees and not others because the people who are trained in AI have an advantage. Why would we give some employees advantage over others?
The Irish government has released free AI training with four core modules. The ETBs are offering free courses too. You can even get certified directly through AI platforms like Claude. But if you’re in a large organisation, you need a literacy plan that ensures access for everyone.
2. Use AI: Creating Real Value Through Problem-Solution Thinking
This is where most organisations get it wrong. They ask “What tool should I use?” or “What’s the best AI model?” Instead, start with the problem. It’s problem-solution, not tool-first.
Look at your business and pick off the use cases. I’ve been doing exactly this while building GovComs—picking the low-hanging fruit, identifying where AI brings genuine value. That’s how you create strategic impact rather than just playing with shiny new tech.
3. Govern AI: Staying Compliant in a Changing Regulatory Landscape
Compliance requirements are coming fast. I was with a business in County Kilkenny yesterday—300 staff, hugely successful, working internationally. When I mentioned the EU AI Act, there was genuine concern about what’s required.
Here’s what you need to know: some elements of the EU AI Act have been delayed from August to December 2nd this year. You need to understand your compliance requirements before the end of 2025.
Ireland is taking over the EU Council presidency on July 1st for six months, and AI is front and center. Ireland’s National AI Office opens in August, and various competency agencies will be responsible for enforcement depending on your sector. You may start receiving communications about compliance soon.
When These Three Pillars Work Together
When you have literacy, competency, and governance working hand in hand, that’s when you’re using AI strategically. It’s not about having the latest tool. It’s about knowing what you’re doing, creating measurable value, and staying on the right side of regulation.
Watch the full webinar replay HERE.
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Key Statistics
– Ireland will host an international AI summit in Dublin in October 2025 during its EU Council presidency.
– Ireland takes over the EU Council presidency on July 1st, 2025, for six months with a focus on digital policy and AI.
– The EU AI Act compliance deadline has been extended from August 2025 to December 2, 2025.
– Ireland’s National AI Office opens for business in August 2025.
About the Podcast Host
AI and Communications Specialist | Author | Podcaster | International Speaker
Joanne Sweeney is a recognised leader in digital marketing and digital transformation, specialising in the practical application of AI to enhance communication strategies. The founder of Digital Training Institute, Joanne, empowers leaders and communications professionals to leverage AI responsibly and effectively, ensuring transparency, trust, and tangible results.
She completed the Harvard Kennedy School Executive Programme in AI and Public Policy this summer before launching her fourth book AI Playbook, in September. Joanne has also published two editions of Public Sector Marketing Pro, which were preceded by her first title, Social Media Under Investigation Law Enforcement and the Social Web.
Her books have become go-to resources for governments, public sector and policing agencies, as well as marketing and communications professionals, all navigating the challenges of the changing Internet.
Joanne is the host of the AI SIX Podcast, a daily six-minute podcast that provides actionable insights, expert interviews, and practical advice to help professionals navigate the new world of work.
