AI Workshop

WORKSHOP

Transform Your Public Sector Marketing Strategy with AI

Discover where to start with AI and leave with a tailored roadmap for your organisation.

Is AI the Missing Piece in Your Public Sector Marketing Strategy?

Public sector marketing is evolving rapidly, and Artificial Intelligence (AI) is at the forefront of this transformation. This one-day high-level workshop is designed to equip marketing professionals with the knowledge, tools, and a strategic plan to begin their AI journey confidently.
Whether you’re looking to improve efficiency, personalise engagement, or maximise your communication impact, this workshop will provide the clarity you need to take action.

Maybe you are a senior leadership team who wants to investigate how to approach AI in your organisation. This workshop will give you a solid framework, leading to your first AI-use case study.

What You'll Gain

You’ll leave with a bespoke AI strategy designed specifically for your organisation’s needs, delivered after the workshop.

Learn how AI can address your marketing challenges, from content creation to audience segmentation.

Explore ethical considerations, prioritise high-impact AI use cases, and align AI tools with your goals.

Gain a clear understanding of the first steps in AI integration, so you can take immediate action.

Who Should Attend?

This workshop is ideal for public sector marketing professionals who:

Workshop Highlights

Understanding the AI Opportunity

1. Explore the transformative potential of AI in public sector marketing.

AI Readiness Assessment

Evaluate your organisation’s current capabilities and identify quick wins.

Ethical AI Framework

Address transparency, bias, and public trust issues with confidence.

Mapping AI to Your Marketing Goals

Identify and prioritise AI applications that align with your objectives.

Designing Your AI Roadmap

Develop a step-by-step plan to implement AI within your organisation.

Interactive Workshop Sessions

Collaborate with peers to refine your roadmap and receive expert feedback.

What’s Included?

Full-Day Interactive Workshop

A guided session with expert facilitators, hands-on activities, and real-world case studies.

Tailored AI Roadmap

Receive a high-level AI roadmap customised for your organisation, delivered after the workshop.

Exclusive Resources

Access to a toolkit of templates, checklists, and recommended AI tools.

Post-Workshop Support

One follow-up consultation to address questions or refine your roadmap further.

Workshop Agenda

Time	Session Title	Key Topics/Activities	Outcome
09:00 – 09:30	Registration and Networking	Welcome and introduction to the workshop facilitator. Brief outline of the day’s objectives.
09:30 – 10:30	Session 1: The AI Opportunity in Public Sector Marketing	Overview of AI’s potential to enhance marketing efficiency and effectiveness. Exploring AI’s impact on key public sector challenges (e.g., citizen engagement, transparency, accessibility). Case studies: Successful AI adoption in the public sector.
10:30 – 11:15	Session 2: Setting the Stage for AI Integration	Understanding AI tools relevant to public sector marketing (e.g., content automation, sentiment analysis, personalization). Identifying your organisation’s readiness for AI adoption. Common pitfalls to avoid when starting your AI journey.
11:15 – 11:30	Tea/Coffee Break
11:30 – 12:30	Session 3: Ethical AI and Public Trust	The importance of transparency, fairness, and accountability in AI usage. Navigating ethical concerns: avoiding bias and ensuring inclusivity. Addressing public perceptions of AI in government communications.	Participants identify potential risks and create a list of guiding principles for ethical AI use.
12:30 – 13:30	Lunch Break
13:30 – 14:30	Session 4: Mapping AI to Your Marketing Goals	Aligning AI tools and techniques with organisational objectives. Exploring high-impact use cases: audience segmentation, crisis communication, and social listening. Identifying quick wins versus long-term strategic opportunities.	Participants list 2-3 priority areas for AI application within their marketing strategy.
14:30 – 15:15	Session 5: Designing Your AI Roadmap	Step-by-step process for creating an AI roadmap: Setting measurable objectives. Establishing timelines and milestones. Resource allocation (tools, training, and budgets). Building internal support for AI initiatives.	Each participant drafts the framework for their AI roadmap.
15:15 – 15:30	Tea/Coffee Break
15:30 – 16:30	Session 6: Interactive Roadmap Workshop	Facilitated group exercise to refine and present individual AI roadmaps. Peer-to-peer feedback and facilitator guidance to ensure actionable outcomes.
16:30 – 17:00	Wrap-Up and Next Steps	Recap of the day’s key takeaways. Discussion of resources and tools to support implementation. Next steps: practical advice for moving from planning to action.

Investment	Details
€3,500 (up to 25 attendees)	Full participation in the workshop. A customised AI roadmap tailored to your organisation. Post-workshop 60-minute consultation.
€950 per person	Join one of our in-person group sessions (multiple organisations)

Secure Your Spot Today

Spaces are limited to ensure a high-quality, interactive experience.

Meet Joanne Sweeney, a recognised leader in public sector marketing and artificial intelligence, and author of the AI Playbook. Joanne works with public sector organisations to support the practical and ethical adoption of AI.

In this workshop, she will guide you through real-world applications of AI, sharing practical tools and strategies that can be applied immediately in your role.