Author name: Joanne Sweeney

7 Major Public Sector Marketing Shifts You Need to Adopt Now

Hello and welcome to episode 78 of the Public Sector Marketing Show.  2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers.  We are now navigating a new trajectory of AI-driven marketing practice.  In today’s show I take a closer look at those […]

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Why my passion for public service drives public sector marketing results | Ep 77

Why my passion for public service drives public sector marketing results | Ep 77

Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️ After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you

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Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy

Ahead of Content Marketing World 2023 in September (which I’m speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.

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3 Tips for Creating Engaging Content with Adobe Express

3 Tips for Creating Engaging Content with Adobe Express

2023 has brought many changes on the social media front, most notably the shift to short-form mobile video content. So in this blog post we will give you three tips to create engaging content using Adobe Express.    Tip #1: Optimise your short-form mobile videos to maximise engagement Short-form mobile video is dominating in 2023, and

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Public Sector Marketing Pro Audiobook launch by Joanne Sweeney

New Audiobook Promotes Transparency in Communications by Public Sector

Public sector professionals tune into Public Sector Marketing Pro, the Audiobook by Galway-based Author  Salthill-based author Joanne Sweeney has launched her book on 40 audiobook platforms this week as she extends the messaging in her book across the globe. The digital marketing consultant and trainer from Donegal has written the ultimate guide to digital marketing

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Excellence in Public Sector Online Education 2023

Public Sector Award: Excellence in Public Sector Online Education 2023

We start 2023 with recognition of our commitment to excellence in online education for public sector.  I am delighted to accept this award from Public Sector Magazine. EXCELLENCE IN PUBLIC SECTOR ONLINE EDUCATION  SUPPORT SERVICES AWARD 2023  The award is presented to key figures that have made an outstanding contribution to  Ireland and to the public

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Coach of Excellence Accreditation for Joanne Sweeney

The Coach of Excellence Accreditation is important in the era of digital communication. I mean, anyone can say who they are on the Internet and fake authority. For me, as a coach, consultant, trainer and author in this field, I always back up my statements of achievements with evidence, and I always recommend my clients

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