Public Sector Award: Excellence in Public Sector Online Education 2023

by Joanne Sweeney on November 28, 2022 in Awards

It’s been a year of accolades and awards and sure why not finish out 2023 with another one!   We have been recognised for EXCELLENCE IN PUBLIC SECTOR ONLINE EDUCATION SUPPORT SERVICES AWARD 2023 by Public Sector Magazine.   The award is presented to key figures that have made an outstanding contribution to Ireland and to the publ

Best Website Award 2022

by Joanne Sweeney on November 25, 2022 in Awards

We have earned 35/40 in the annual website review study, The TGE awards. This means we qualify for the "Top Website 2022" award with recipients requiring at least 30 / 40 points. But what makes a good website? Does it answer the questions you came here for? Does it load fast on desktop and mobile? Is it […]

The Value of Public Sector Comms Through the Eyes of the Public

by Joanne Sweeney on November 24, 2022 in Awards

Do you ever think about the impact of your public sector communications through the eyes of the public? This week I got an email out of the blue from LIFT (Leading Ireland's Future Together). LIFT Ireland is a social enterprise initiative aimed at increasing the level of positive leadership in Ireland. Leadership is not limited […]

Social Media Trends 2023 | Global Report

by Joanne Sweeney on November 22, 2022 in Social Media

I am delighted to have contributed to the 2023 Talkwalker Global Trends Social Media report. It's one of best reports each year for the digital marketing industry. So in this blog post I'm going to share where you should be focusing your energy and effort in 2023 and find out what my big social media […]

Episode 76 - Takeaways from the 2022 Public Sector Digital Marketing Summit

by Joanne Sweeney on November 17, 2022 in Podcasts

The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience. It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day. Coming up in episode […]

Episode 74 - How to Reduce Your Digital Carbon Footprint

by Joanne Sweeney on November 3, 2022 in Content Marketing

We have less than 8 years to save the planet. It’s a pretty depressing statistic. According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly. So it got me thinking. How much carbon am I emitting from my digital activity? Then I thought you would like to know more about […]

President Obama’s Chief Digital Advisor Launches Public Sector Marketing Pro (Second Edition)

by Joanne Sweeney on October 27, 2022 in Public Sector Marketing Pro Book

“It’s the guide I needed in the White House to save me years of mistakes” Tom Cochran, Chief Digital Advisor to Barack Obama (2011-2016) President Obama’s Chief Digital Advisor Launches New Book by Irish Author Joanne Sweeney Joanne Sweeney’s new book ‘Public Sector Marketing Pro’ helps governments and public sector agencies to naviga

Work Smarter Not Harder on Your Communications - 4 Design Tips

by Joanne Sweeney on October 21, 2022 in Adobe Express

When I tell my clients to worker smarter not harder, initially they think I’m going to give them some communications hack to cut corners! But that’s definitely not the case. I love process and practice, it’s what makes excellence in any field. So in this article I’m going to share with you how to make […]

Episode 73 - Should Public Services Be Available Online?

by Joanne Sweeney on October 13, 2022 in Content Marketing

We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline? But is it changing? Estonia is a European leader is eGovernment and has been for almost a decade. We are playing catch up in Ireland, but so are many countries. […]

Episode 72 - The 4th Public Sector Digital Marketing Summit

by Joanne Sweeney on October 6, 2022 in Podcasts

Meet our 2022 Public Sector Digital Marketing Summit speakers. Taking place on Thursday 27th October in the Mayson Hotel Dublin, you can attend in-person or online. View ticket options. Throughout the day the audience, you, will be central to discussions. So it’s a great opportunity to be inspired to impact online with influence and confidence. [

Episode 71 - How to Create Engaging Social Media Content

by Joanne Sweeney on September 29, 2022 in Content Marketing

Are you struggling to produce enough or the right type of digital content that makes an impact? Do you want to in-source and streamline your content marketing? Is the overwhelm of social video taking its toll? I see you, but I got your back. I’m excited to share the news that we are Brand Ambassadors […]

TikTok Announces New Rules for Political Accounts

by Joanne Sweeney on September 26, 2022 in TikTok

TikTok has announced new rules for political accounts, including government TikTok accounts. The new rules cover: verification advertising monetisation political donations FOLLOW OUR TIKTOK ACCOUNT - SOCIAL MEDIA TIPS FOR GOVERNMENT AND PUBLIC SECTOR Verification of government TikTok accounts If you are a government, political or public sector TikT

Episode 70 - Why You Need to Rethink Your Public Sector PR Strategy

by Joanne Sweeney on September 22, 2022 in Online PR

My favourite annual research is out and it’s time to understand the ever-changing news landscape. The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online. This year’s report looks at the progress on pay models and the popularity of curated editorial pro

7 Reasons to Use Adobe Express for Public Sector Pros

by Joanne Sweeney on September 20, 2022 in Digital Crisis Communications

Content creation is rarely outsourced in government and public sector, and can be the responsibility of an already over-worked public sector marketing pro. Is this you? If so, keep reading. Adobe Express is a free, cloud-based tool that’s been in use by government agencies since it was first released. It allows you to create visual […]

Episode 69 - A TikTok Plan for Public Sector

by Joanne Sweeney on September 15, 2022 in Podcasts

Instagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan sorted. In this second episode of Season 4 of the Public Sector Marketing Show, I’m sharing my views on the Great Meta Manoeuvre - the transformation of the timeline as we know it. […]

Episode 68 - The Art of Communicating Bad News in Government or Public Sector

by Joanne Sweeney on September 8, 2022 in Podcasts

Climate action, the cost-of-living crisis, food security, war, the great resignation, a looming recession, pandemics, divisive national politics - whatever your bad news, you’ve no choice but to communicate it. But how well you do it will be the difference between a sustained public backlash or general public buy-in. With the citizen expectin

Why Government Need to Have a Strategy of Open Communication in the Digital Age

by Joanne Sweeney on August 29, 2022 in Digital Crisis Communications

The digital revolution is here and it's changing the way we communicate with each other. This means that governments need to adapt to this new era of communication. The general public expects more transparency from governments, particularly when it comes to how they spend tax euros or dollars! The post-pandemic age requires you to re-think [&hellip

Post Pandemic Public Sector Communications Takes Centre Stage in Dublin This October

by Joanne Sweeney on August 26, 2022 in Public Sector Digital Marketing Summit

It's the 4th Public Sector Digital Marketing Summit and this year we are going hybrid! We are delighted to offer attendees the choice of attending in-person or online via our dedicated event app. In this blog post and video below, I'm sharing what you can expect and why you should take one day out of the office […]

The Best Times To Post On Social Media In 2022

by Joanne Sweeney on August 22, 2022 in Social Media

When is the best time to post on social media in 2022? This is one of the most asked questions I get from clients. It's difficult to know when and how often to post across social networks to maximize engagement without trial and error. But a good social media management tool will analyze your own data. The […]

Bronze for Public Sector Marketing Show at 2022 Irish Podcast Awards

by Joanne Sweeney on August 8, 2022 in Podcasts

The Public Sector Marketing Show has won Bronze in the Best Marketing Category at the 2022 Irish Podcast Awards. We attended the awards ceremony in Liberty Hall in Dublin and met other podcasters as eager as us to be behind the mic! It's a great honour to win given there were hundreds of entries: 125 […]

7 Social Media Event Reporting Tips

by Joanne Sweeney on July 21, 2022 in Case Study

I was in Washington DC recently to manage social media for the All-Atlantic Ocean Research Alliance Ministerial Event organised by the US & Brazilian Government’s and the European Commission. I thought I’d share my learnings (I’m always learning too) from live social now that in-person events are back. Follow @AllAtlanticO on Twitter 7️

Episode 67 - News V Narrative in Digital Communications

by Joanne Sweeney on June 30, 2022 in Podcasts

There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned by those willing to create it. Sources of news are no longer mainstream media. Subject matter experts, topic enthusiasts, hobbyists and couch commentators are all […]


by Joanne Sweeney on June 23, 2022 in Digital Diplomacy

NEW BOOK SHOWCASES THE IMPORTANCE OF DIGITAL DIPLOMACY IN THE AGE OF DISINFORMATION I was delighted to join a global expert group for the official launch of BE A DIGITIAL DIPLOMAT book published by the European Digital Diplomacy Exchange (EDDE) based in Slovenia. The publication is a compendium of chapters written by experts with experience [&helli

Episode 66 - How to Get the Public Behind Your Social Media Campaigns

by Joanne Sweeney on June 23, 2022 in Podcasts

How can government or public sector agencies get high engagement on social media that is both positive and proactive? Believe it or not most of the public viewing your social media are there for information that resonates with them in some way, that informs them of topics that are meaningful to their lives right now, […]