7 Major Public Sector Marketing Shifts You Need to Adopt Now
Hello and welcome to episode 78 of the Public Sector Marketing Show. 2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look
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Why my passion for public service drives public sector marketing results | Ep 77
Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️ After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you […]
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Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy
Ahead of Content Marketing World 2023 in September (which I'm speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.
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Update Your SEO Strategy for the AI Era
Ahead of Content Marketing World 2023 in September (which I'm speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.
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The Future of Email Marketing
Ahead of Content Marketing World 2023 in September (which I'm speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.
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4 Ways to Improve Productivity with Adobe Express
In our recent webinar on the topic of productivity, Joanne shared a host of great tools and tips to help public sector marketing pros improve efficiencies and reduce overwhelm. One of the tools in our 'Social Media Content Creation Toolbox' is Adobe Express and in this blog, we outline four ways that this handy tool […]
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3 Tips for Creating Engaging Content with Adobe Express
2023 has brought many changes on the social media front, most notably the shift to short-form mobile video content. So in this blog post we will give you three tips to create engaging content using Adobe Express. Tip #1: Optimise your short-form mobile videos to maximise engagement Short-form mobile video is dominating in 2023, and [&hell
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New Audiobook Promotes Transparency in Communications by Public Sector
Public sector professionals tune into Public Sector Marketing Pro, the Audiobook by Galway-based Author Salthill-based author Joanne Sweeney has launched her book on 40 audiobook platforms this week as she extends the messaging in her book across the globe. The digital marketing consultant and trainer from Donegal has written the ultimate guide t
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Public Sector Award: Excellence in Public Sector Online Education 2023
We start 2023 with recognition of our commitment to excellence in online education for public sector. I am delighted to accept this award from Public Sector Magazine. EXCELLENCE IN PUBLIC SECTOR ONLINE EDUCATION SUPPORT SERVICES AWARD 2023 The award is presented to key figures that have made an outstanding contribution to Ireland and to th
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Coach of Excellence Accreditation for Joanne Sweeney
The Coach of Excellence Accreditation is important in the era of digital communication. I mean, anyone can say who they are on the Internet and fake authority. For me, as a coach, consultant, trainer and author in this field, I always back up my statements of achievements with evidence, and I always recommend my clients […]
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Podcast Year in Review | 2022 We Grew!
Thank you to all our listeners of the Public Sector Marketing Show in 2022. In 2022 our podcast grew; it won a national podcast award, and we are one of the top podcasts in the Government category. Many of you discovered us this year, proof that you need to commit to your podcast and not […]
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Ultimate Digital PR Crisis Communications Plan 2023
Have you got your digital PR crisis communications plan in place? In this post, I outline my '15-Step Digital PR Crisis Communications Plan'.
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The State of Search Engine Optimization in 2022
Are you concerned about the ROI of your SEO strategy? Want to learn the key issues that will affect SEO in the year ahead? The team from ROI Revolution share the stats and trends you need to know in this infographic. They cover the following areas: ROI survey data Biggest challenges in SEO Top threats to SEO […]
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UK Public Trust Study | Public Sector & Government Results
Who do the public trust? The latest study published by Press Gazette makes for interesting reading. While it's a UK-report I think we can all take learnings from it especially from a government and public sector perspective. The other interesting results relate to journalists which you should care about, because you rely so much on the mainstrea
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How Accurate is Mental Health Advice on TikTok?
The rise of TikTok has seen it become more than just an entertainment platform, with the app now increasingly being used as a search engine for a range of purposes, especially among younger users. This shift means that users are going to TikTok for information on a range of topics, but in this article by Social Media Today, […]
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Best Website Award 2022
We have earned 35/40 in the annual website review study, The TGE awards. This means we qualify for the "Top Website 2022" award with recipients requiring at least 30 / 40 points. But what makes a good website? Does it answer the questions you came here for? Does it load fast on desktop and mobile? Is it […]
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The Value of Public Sector Comms Through the Eyes of the Public
Do you ever think about the impact of your public sector communications through the eyes of the public? This week I got an email out of the blue from LIFT (Leading Ireland's Future Together). LIFT Ireland is a social enterprise initiative aimed at increasing the level of positive leadership in Ireland. Leadership is not limited […]
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Social Media Trends 2023 | Global Report
I am delighted to have contributed to the 2023 Talkwalker Global Trends Social Media report. It's one of best reports each year for the digital marketing industry. So in this blog post I'm going to share where you should be focusing your energy and effort in 2023 and find out what my big social media […]
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Episode 76 - Takeaways from the 2022 Public Sector Digital Marketing Summit
The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience. It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day. Coming up in episode […]
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Episode 75 - Public Sector Marketing Pro Audiobook Chapter
My new book, the 2nd Edition of Public Sector Marketing Pro is out now! It's the definitive guide to digital marketing and social media for government and public sector. Coming soon to Audible is the accompanying audiobook. But to celebrate the release of the book, I’ve decided to give my loyal Public Sector Marketing Show listeners […]
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Episode 74 - How to Reduce Your Digital Carbon Footprint
We have less than 8 years to save the planet. It’s a pretty depressing statistic. According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly. So it got me thinking. How much carbon am I emitting from my digital activity? Then I thought you would like to know more about […]
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President Obama’s Chief Digital Advisor Launches Public Sector Marketing Pro (Second Edition)
“It’s the guide I needed in the White House to save me years of mistakes” Tom Cochran, Chief Digital Advisor to Barack Obama (2011-2016) President Obama’s Chief Digital Advisor Launches New Book by Irish Author Joanne Sweeney Joanne Sweeney’s new book ‘Public Sector Marketing Pro’ helps governments and public sector agencies to naviga
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Work Smarter Not Harder on Your Communications - 4 Design Tips
When I tell my clients to worker smarter not harder, initially they think I’m going to give them some communications hack to cut corners! But that’s definitely not the case. I love process and practice, it’s what makes excellence in any field. So in this article I’m going to share with you how to make […]
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Episode 73 - Should Public Services Be Available Online?
We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline? But is it changing? Estonia is a European leader is eGovernment and has been for almost a decade. We are playing catch up in Ireland, but so are many countries. […]
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