Social Media News | Social and Digital Trends You Need To Know

by Joanne Sweeney on July 30, 2021 in Social Media

In this month's Social Media News Show, Andy Lambert from ContentCal tells us about the latest social and digital trends.

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Episode 26 - Best Bits, Bloopers and Bold Advice | Highlights from 25 Episodes of the Public Sector Marketing Show

by Joanne Sweeney on July 29, 2021 in Digital News

I'll show you the Best Bits, Bloopers and Bold Advice from the 25 Episodes of the Public Sector Marketing Show.

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Episode 25 - Digital News Report 2021: Insights for Public Sector Marketing

by Joanne Sweeney on July 22, 2021 in Digital News

I review the Digital News Report 2021 and its impact on public sector marketing.

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Episode 24 - Social Media in the Workplace: Managing The Personal V Professional Voice

by Joanne Sweeney on July 15, 2021 in Content Marketing

In this episode, I'm going to share how you can balance personal V professional at work.

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Episode 23 - How to Increase Facebook Organic Reach

by Joanne Sweeney on July 8, 2021 in Content Marketing

In this episode, I’m going to share how to increase organic reach and what you steps you should take to shake-up your content.

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Episode 22 - How to Manage Your Online Reputation

by Joanne Sweeney on July 1, 2021 in Content Marketing

In this episode, I'm going to share how to leverage digital communications for better online reputation outcomes.

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EAT SEO Concept To Create Content that Google will Love

by Joanne Sweeney on June 28, 2021 in Content Marketing

E-A-T is an acronym commonly used in digital marketing and SEO circles. It is shorthand for ‘Expertise, Authority, and Trust’— the three main parameters Google uses for its Search Quality Evaluator Guidelines.

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Episode 21 - State of Social Media in the Public Sector Report USA

by Joanne Sweeney on June 24, 2021 in Content Marketing

In this episode, we're going to share insights and examples of best practice so that individuals, teams and organisations can plan for the next 12 months with improvement in mind.

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Episode 20 - How to Manage Social Media in the Public Sector

by Joanne Sweeney on June 17, 2021 in Content Marketing

In this episode, we're going to share some structure for your social media management

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Episode 19 - COVID-19 Crisis Communications Lessons

by Joanne Sweeney on June 10, 2021 in Content Marketing

In this episode, we're going to share great insights which will provide important case studies in the annals of history.

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Episode 18 - Why Long-Form Content Marketing Is Not Dead

by Joanne Sweeney on June 3, 2021 in Content Marketing

In this episode, we'll inspire you to create better and more conversational content with the citizen in mind.

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Social Media News Show | Updates You Need to Know for May 2021

by Joanne Sweeney on May 31, 2021 in Social Media Trends

In Q1 2021, Facebook was by far the most engaging format on the platform with 42 median post interactions, according to Socialbakers data.

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Episode 17 - How to Build Public Trust with Social Customer Service

by Joanne Sweeney on May 27, 2021 in Podcasts

In this episode, we are talking about CX which stands for customer experience and of course we are talking about it in the context of online customer care for government and public sector.

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Episode 16 - Work Smarter with These Content Repurposing Ideas

by Joanne Sweeney on May 20, 2021 in Podcasts

In this episode, I want to introduce you to or expand your knowledge on content repurposing.

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Episode 15 - How to Use Twitter Spaces for Government & Public Sector

by Joanne Sweeney on May 13, 2021 in Podcasts

In this episode, I am going to look at Twitter’s latest feature, Spaces, which offers a remarkable opportunity to government and public sector agencies.

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Episode 14 - Behind the Scenes of the 2021 Public Sector Digital Marketing Summit

by Joanne Sweeney on May 6, 2021 in Podcasts

In this episode, I'm going to share some of the highlights from the Public Sector Digital Marketing Summit.

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Episode 13 - The Role of Internal Communications in the Digital Workplace

by Joanne Sweeney on April 29, 2021 in Podcasts

In this episode, I’m exploring how internal communications has evolved in the Digital Age.

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Episode 12 - What is Data Driven Marketing for Public Sector?

by Joanne Sweeney on April 22, 2021 in Podcasts

In this episode, I'm going to discuss why government and public sector agencies should be leaning into Data Driven Marketing.

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Episode 11 - Mastering Instagram for Government Agencies

by Joanne Sweeney on April 15, 2021 in Podcasts

In this episode, I’m going to share my strategic approach to Instagram for my government and public sector clients.

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Episode 10 - Virtual Event Ideas for Public Sector

by Joanne Sweeney on April 8, 2021 in Podcasts

In this episode, I discuss the creative and innovative ways to host virtual events.

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Episode 9 - How to Land a Digital Marketing Job in Government or Public Sector

by Joanne Sweeney on April 1, 2021 in Podcasts

In this episode, I discuss why government and public sector need more digital marketing skills in-house.

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Episode 8 - How to Launch and Build a Public Sector Podcast

by Joanne Sweeney on March 25, 2021 in Podcasts

In this episode, I discuss the role of podcasting in your digital marketing strategy.

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Episode 7 - The Power of Radio for Public Sector Marketing

by Joanne Sweeney on March 18, 2021 in Podcasts

In this episode, we discuss how to build public trust and engagement in the Digital Age using the power of radio.

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Ultimate Digital PR Crisis Communications Plan 2021

by Joanne Sweeney on March 11, 2021 in COVID-19 Crisis Communications

Have you got your digital PR crisis communications plan in place? In this post, I outline my '15-Step Digital PR Crisis Communications Plan'.

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