Episode 20 - How to Manage Social Media in the Public Sector

by Joanne Sweeney on June 17, 2021 in Content Marketing

In this episode, we're going to share some structure for your social media management

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Episode 19 - COVID-19 Crisis Communications Lessons

by Joanne Sweeney on June 10, 2021 in Content Marketing

In this episode, we're going to share great insights which will provide important case studies in the annals of history.

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Episode 18 - Why Long-Form Content Marketing Is Not Dead

by Joanne Sweeney on June 3, 2021 in Content Marketing

In this episode, we'll inspire you to create better and more conversational content with the citizen in mind.

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Social Media News Show | Updates You Need to Know for May 2021

by Joanne Sweeney on May 31, 2021 in Social Media Trends

In Q1 2021, Facebook was by far the most engaging format on the platform with 42 median post interactions, according to Socialbakers data.

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Episode 17 - How to Build Public Trust with Social Customer Service

by Joanne Sweeney on May 27, 2021 in Podcasts

In this episode, we are talking about CX which stands for customer experience and of course we are talking about it in the context of online customer care for government and public sector.

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Episode 16 - Work Smarter with These Content Repurposing Ideas

by Joanne Sweeney on May 20, 2021 in Podcasts

In this episode, I want to introduce you to or expand your knowledge on content repurposing.

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Episode 15 - How to Use Twitter Spaces for Government & Public Sector

by Joanne Sweeney on May 13, 2021 in Podcasts

In this episode, I am going to look at Twitter’s latest feature, Spaces, which offers a remarkable opportunity to government and public sector agencies.

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Episode 14 - Behind the Scenes of the 2021 Public Sector Digital Marketing Summit

by Joanne Sweeney on May 6, 2021 in Podcasts

In this episode, I'm going to share some of the highlights from the Public Sector Digital Marketing Summit.

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Episode 13 - The Role of Internal Communications in the Digital Workplace

by Joanne Sweeney on April 29, 2021 in Podcasts

In this episode, I’m exploring how internal communications has evolved in the Digital Age.

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Episode 12 - What is Data Driven Marketing for Public Sector?

by Joanne Sweeney on April 22, 2021 in Podcasts

In this episode, I'm going to discuss why government and public sector agencies should be leaning into Data Driven Marketing.

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Episode 11 - Mastering Instagram for Government Agencies

by Joanne Sweeney on April 15, 2021 in Podcasts

In this episode, I’m going to share my strategic approach to Instagram for my government and public sector clients.

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Episode 10 - Virtual Event Ideas for Public Sector

by Joanne Sweeney on April 8, 2021 in Podcasts

In this episode, I discuss the creative and innovative ways to host virtual events.

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Episode 9 - How to Land a Digital Marketing Job in Government or Public Sector

by Joanne Sweeney on April 1, 2021 in Podcasts

In this episode, I discuss why government and public sector need more digital marketing skills in-house.

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Episode 8 - How to Launch and Build a Public Sector Podcast

by Joanne Sweeney on March 25, 2021 in Podcasts

In this episode, I discuss the role of podcasting in your digital marketing strategy.

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Episode 7 - The Power of Radio for Public Sector Marketing

by Joanne Sweeney on March 18, 2021 in Podcasts

In this episode, we discuss how to build public trust and engagement in the Digital Age using the power of radio.

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Ultimate Digital PR Crisis Communications Plan 2021

by Joanne Sweeney on March 11, 2021 in COVID-19 Crisis Communications

Have you got your digital PR crisis communications plan in place? In this post, I outline my '15-Step Digital PR Crisis Communications Plan'.

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Episode 6 - How Public Sector Outperforms Private Sector on Social Media

by Joanne Sweeney on March 11, 2021 in Podcasts

In episode 6, I look into how and why government and public sector won social during COVID-19.

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Episode 5 - How to Deliver Open and Transparent Government and Public Services

by Joanne Sweeney on March 4, 2021 in Podcasts

In this episode, I discuss how to develop a digital communications plan for open and transparent public service delivery.

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Episode 4 - How to Manage Negativity and Trolling on Social Media

by Joanne Sweeney on February 25, 2021 in Podcasts

In this episode I discuss how to handle negativity and trolling on social media, why the public must be listened to and how to do it.

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Episode 3 - The Role of Senior Leaders on Social Media

by Joanne Sweeney on February 18, 2021 in Podcasts

In this episode, I explore the role of senior leadership on social media and share best practice examples of leaders from across the world.

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Episode 2 - Why Social Media is Mainstream Media

by Joanne Sweeney on February 11, 2021 in Podcasts

In episode two of The Public Sector Marketing Show I share the trends, tactics and team structure you need to master social media this year.

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Episode 1 - How to Be a Social Media Influencer in the Public Sector

by Joanne Sweeney on February 4, 2021 in Public Sector Marketing Show Podcast

In this debut episode of The Public Sector Marketing Show, I share why I believe social media influence in Government & public sector matters.

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Why 'No Comment' Can Spark A Social Media PR Crisis

by Joanne Sweeney on January 28, 2021 in Social Media For Government

In this blog I'm going to share with you my thoughts on 'no comment'.   I began my career as a broadcast journalist and often I heard that phrase 'no comment' from press and media relations pros who were working in government and public sector. I always felt that obviously I didn't get my response, […]

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The Concept of Content Repurposing

by Joanne Sweeney on January 26, 2021 in Social Media For Government

In this blog I want to introduce you to the concept of content repurposing that will help you get the most out of your content when you're developing your digital marketing and social media plans.   When you create your content marketing strategy and you're crystal clear on what you want to say and who […]

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