Episode 56 – Big News!


Special Episode to Share our New News!

Today’s show is a bit different to our other 55 episodes. 

In this episode I wanted to share our news with our loyal listeners, viewers and followers. 

In 2017 I created Public Sector Marketing Institute, a dedicated sub-brand of Digital Training Institute. I knew for a few years that I wanted to scale and diversify my business by going niche and after lots of thinking, even more mentoring and support from my business coaches, I followed by heart. 

Now public sector marketing is not a topic that the mainstream marketer might get excited about. But I do. 

Since 2017 we have created a strong authoritative footprint and positioned ourselves as experts based on what we have created and delivered. 

  • > We have hired a CIO
  • > Who is it?
  • > What’s our expansion plans?
  • > Meet our new team member

[click_to_tweet tweet=”2022 was a year to take a step up after building the foundations of the Public Sector Marketing Institute brand. | #PublicSectorMarketingShow #BreakingNews #PublicSectorMarketingInstitute” quote=”2022 was a year to take a step up after building the foundations of the Public Sector Marketing Institute brand. | #PublicSectorMarketingShow #BreakingNews #PublicSectorMarketingInstitute”]

2022 was a year to take a step up after building the foundations of the Public Sector Marketing Institute brand. 

So, I’m here today to announce an expansion of our team. 

We have appointed a Chief Operations Officer who will work closely with me to help us impact more people. 

We exist to improve digital communications in the public interest. 

Our work protects democracy, promotes good digital citizenship and encourages trusted and transparent communications within government and public sector. 

Let me introduce you to our Chief Operations Officer, Sophie Sweeney. 

Sophie is a chartered accountant, chartered tax advisor, part-time tax lecturer in NUI, Galway, trained in a big four accountancy firm. She is also my daughter. The relevance of our relationship is that she has worked in some guise in the business since she was 14, that’s 12 years of experience and shadowing me and more recently consulting the business. She is a competent digital marketer and I taught her telephone skills by getting her to pitch PR stories to journalists. 

So, let’s hear from Sophie and find out her motivation to move from accounting practice to the family business. 


LinkedIn for Leaders in the Public Sector

LinkedIn has the potential to grow influence in your realm of expertise. Public Sector Pros in all areas of their career should be leveraging their personal profile for professional gain.

In this free webinar, Joanne will share with you how to lead on LinkedIn.

What you will learn:

  • > Perfect your profile
  • > Grow your network of influence
  • > Post with purpose
  • > Be remarkable with your expertise

Register here


Podcasting for Public Sector

Podcasting is growing with exceptional momentum as social audio is embedded into citizens’ everyday lives.

In this free webinar, Joanne will share the podcasting method she has developed over six years of podcasting, plus as a former broadcast journalist.

What you will learn:

  • > How to get started with podcasting
  • > Essential equipment & tools
  • > Promoting your podcast
  • > Measuring podcast success
  • > Public sector podcast examples

Register here

WIN our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also, get a 50% discount on a course of your choice with us!

Thank You for Listening!

Thank you for tuning into episode #56 to find out Big News.  If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at [email protected].

If you haven’t already, please subscribe to The Public Sector Marketing Show or your preferred podcast platform.


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