2020 Digital Skills Survey
What if you could make a material difference to the opinions, attitudes and behaviour of citizens you are working for and with? That's quite an aspiration right? Imagine if we could transfer these skills to all public sector and government staff who want to be central to positive behavioural change? Well that is our aspiration […]
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Nomination for Best International Business Book in Business Book Awards
Public Sector Marketing Pro book is shortlisted for Best International Business Book 2020 at the Business Book Awards in the UK.
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2020 Public Sector Marketing Trends | The 7 Deadly Sins of Poor Leadership
We’ve turned a corner into a new decade and with that public sector marketing pros have no choice but to elevate the standards of digital communications in their government agencies. Having conversations about ‘if we should finally launch X social network or what’s the ethics around data capture?’ feels so 90s and reeks of rudderless [&hell
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Public Sector Marketing Pro Named Top PR Book for 2020
Delighted to announce that "Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector" has made it to BookAuthority's Best New PR Books!
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Communicating Brexit | Preventing Confusion and Chaos
Communicating Brexit with Clarity will Build Trust Among Citizens The challenges posed by Brexit (deal or no-deal) should not interfere with the clarity and conciseness of your communications. Your public/s need to understand: The impact of service changes What they need to do How they can find out all relevant information User-friendly steps to ta
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New Book Hailed as the Instruction Manual Needed for the White House
Public Sector Marketing Pro book for government and public sector marketing written by Joanne Sweeney.
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11 Reasons Not to Miss the Public Sector Digital Marketing Summit
The Public Sector Digital Marketing Summit is approaching fast. And we’re really excited over here at Summit HQ. We know that our event on June 12th in The Helix on the campus of Dublin City University will provide you with all of the insights and inspiration you could need to build on the digital […]
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Essential Tips Before Starting Your Government Facebook Marketing Campaign
There are a few key areas that need to be addressed before starting a Government Facebook marketing campaign. Whether your government or public sector organisation is looking to run ad campaigns or use the platform to speak with users about specific topics you will need a secure, credible and informative page. I have looked at […]
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The Challenge with Government Digital Marketing
If you work in government, you're commonly faced with satisfying the challenge of supplying jobs to limited spending plans as well as deadlines. In addition to this, it's essential to make certain the community is followed what's happening, so they understand about project end results. That's why digital advertising and marketing supplies the perfe
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7 Social Media Tactics for Government and the Public Sector
Read 7 social media tactics for government and the public sector and evaluate your social media strategy. These tips are quick and easy to implement!
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Does Social Media Provide A Return On Investment for Government And Public Sector Bodies?
Does social media provide a return on investment for government and public sector bodies? If you're wondering if social media is worthwhile, read on!
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Top 10 Love Quotes for Digital Marketers ❤️
When February swings around, digital marketers are busy developing love-fuelled campaigns for their clients or the organisations they work for. So it got me thinking...what does love mean to us creative folk that spend our days, and often our nights, online? So I have created my top 10 love quotes for Digital Marketers. ❤️ I scored 10/10! [&h
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How to Use Instagram for Government Communications
Instagram has become the fastest growing social media platform. Learn how to best use it in your government organsiation.
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Top 10 Public Sector Podcasts
If you’re fan of the spoken word or want something to listen to when you’re on the go, podcasts are ideal, see this list of top 10 public sector podcasts.
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How To Make The Most Of Facebook In The Public Sector
Facebook in the public sector can be a huge asset and an excellent communication platform. Read how to maximise effectiveness on the platform here.
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How to Get Your Public Sector Email Marketing Campaigns Working For You
A low cost and high impact solution when done right-get your public sector email marketing campaigns working for you, and build great relationships.
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Speaker Callout for Public Sector Digital Marketing Summit 2019!
Public Sector Digital Marketing Summit is back and looking for public sector speakers. The event is a must for public sector digital marketing pros.
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How to Get SEO Right in the Public Sector
SEO is a fundamental element for driving relevant traffic to your site, especially for those in public sector. This blog details how to get SEO right.
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How To Make LinkedIn Work For You In The Public Sector
Read this blog post on how to make LinkedIn work for you in the public sector, and revitalise your LinkedIn management plan.
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Social Media Trends That Will Impact 2019
Check out my guest contribution to this blog post on predicted social media trends for 2019. Read these trends to make your most effective social media strategy yet.
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Ireland’s Public Sector Social Media Footprint Analysed in First National Study
Global public sector communications leader Joanne Sweeney, successfully launched the first The State of Social Media Report in the Public Sector. It details the most successful social media accounts across Ireland’s public sector.
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Updated Guide to Facebook Advertising
If you’re in a communications role, you can use Facebook to communicate directly with users of the largest and most popular social network.
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How to Position Yourself for a Marketing Promotion in the Public Sector
If you're ready for a promotion, but don't know how to make it happen - read this blog post giving you advice on getting one step up on the career ladder!
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Public Sector Digital Marketing Summit 2018 - Analysis
A snapshot of Public Sector Digital Marketing Summit 2018's successes and statistics from June 14th in Dublin's Mansion House.
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