Episode 3 - The Role of Senior Leaders on Social Media

by Joanne Sweeney on February 18, 2021 in Podcasts

In this episode, I explore the role of senior leadership on social media and share best practice examples of leaders from across the world.

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Episode 2 - Why Social Media is Mainstream Media

by Joanne Sweeney on February 11, 2021 in Podcasts

In episode two of The Public Sector Marketing Show I share the trends, tactics and team structure you need to master social media this year.

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Episode 1 - How to Be a Social Media Influencer in the Public Sector

by Joanne Sweeney on February 4, 2021 in Public Sector Marketing Show Podcast

In this debut episode of The Public Sector Marketing Show, I share why I believe social media influence in Government & public sector matters.

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Why 'No Comment' Can Spark A Social Media PR Crisis

by Joanne Sweeney on January 28, 2021 in Social Media For Government

In this blog I'm going to share with you my thoughts on 'no comment'.   I began my career as a broadcast journalist and often I heard that phrase 'no comment' from press and media relations pros who were working in government and public sector. I always felt that obviously I didn't get my response, […]

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The Concept of Content Repurposing

by Joanne Sweeney on January 26, 2021 in Social Media For Government

In this blog I want to introduce you to the concept of content repurposing that will help you get the most out of your content when you're developing your digital marketing and social media plans.   When you create your content marketing strategy and you're crystal clear on what you want to say and who […]

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Social Listening is Not Big Brother!

by Joanne Sweeney on January 21, 2021 in Social Media For Government

In this blog, I want to talk about social listening. Social listening is the act of actually listening to public conversations that are happening across social media and forums and blogs.   In the past six months I've read two media articles criticising government and public sector agencies for engaging in social listening. I have [&hell

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How to Create a 12 Month Social Media Calendar

by Joanne Sweeney on January 19, 2021 in Social Media For Government

In this blog I'm going to share with you my tips on how to create a 12-month social media content plan calendar.   Content is the fuel that ignites conversations right across the social web. Without content we're not going to trigger conversations. Without content we're not going to get our marketing conversions.   Always [&hellip

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How to Conduct a Social Media Audit

by Joanne Sweeney on January 14, 2021 in Social Media For Government

In this blog I'm going to share with you how you conduct a social media audit.   We're at the early stages of the year and you should be thinking about your social media strategy. But you can't truly undertake a social media strategy until you've completed your social media audit.   So what's involved? […]

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Why Your Staff Should be Front and Centre of Your Social Media

by Joanne Sweeney on January 12, 2021 in Social Media For Government

Employee advocacy is one of the developing themes this year on social media, so how can we leverage our staff base to amplify and advocate for our policies, for our positions and for the decisions we are taking?   Did you know that when a member of staff actually publishes content it has six times […]

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How to Convince Senior Leadership in Public Sector that Social Media Matters

by Joanne Sweeney on January 7, 2021 in Social Media For Government

In this blog I'm going to talk to you about how you can convince senior leadership to fully embrace social media, and digital communications.   If you're a senior leader and you're reading this, you need to know, this is the most asked question that I get and I work with hundreds of public sector […]

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2021 Social Media Sorted

by Joanne Sweeney on January 5, 2021 in Social Media For Government

What if the risk of not engaging online and on social media with the public was greater than actually doing it?   When John Kerry was secretary of state in the United States, he said; 'Let's get caught trying.'   In the private sector, risk is measured by the results, by revenue. In the public […]

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3 Ways to Work With Public Sector Marketing Institute

by Joanne Sweeney on December 31, 2020 in Social Media For Government

2021 has arrived and we've finally seen the back of 2020, a difficult year for all of us as we try to get through the pandemic, lots of lessons of course were learned during that year but what does 2021 bring and how can I help you level up your digital and your social media […]

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How Government & Public Sector Leaders Can Be Social Media Influencers

by Joanne Sweeney on December 29, 2020 in Social Media For Government

I'm back with you again, but this time I'm going to speak to you about how public figures, senior leaders and politicians can be influencers online.   I recently read an article in Irish media actually criticising politicians for attempting to become influencers on social media. I kind of got a bit annoyed with it. […]

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Christmas Wishes and 2020 Reflections

by Joanne Sweeney on December 24, 2020 in Social Media For Government

2020 is finally coming to an end, it will be a great relief to many of you, but you know what I think 2020 has taught us so many lessons.   I think for everyone working in government and public sector, the biggest learning has been how agile, how responsive and how committed you have […]

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How to Develop a Digital Communications Vaccine Strategy

by Joanne Sweeney on December 22, 2020 in Social Media For Government

In this blog I'm going to share with you three ways in which you can master vaccine communications on social media.   First of all let me tell you that it's an absolute myth that people only read headlines and are engaged by using clickbait. It's definitely not the truth.     It always gets […]

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The Top Social Media Fails in Government & Public Sector

by Joanne Sweeney on December 17, 2020 in Social Media For Government

In this blog I'm going to share with you the top five fails in government and public sector social media communications.   I have a lot of experience working with organisations on their social media footprint and trying to elevate the standard and to benchmark success against other public sector and government organisations right across [&he

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The 3 Fs of Social Content for Results

by Joanne Sweeney on December 15, 2020 in Social Media For Government

In studying 518 Public Sector and Government organisations in the 2020 State of Social Media Report, I got a better understanding of the reasons for high engagement and growth by the top performing accounts, I took a closer look at content = content format, content frequency and content form. Here are the best practices that all organisations should introduce based on our qualitative analysis of content across 1048 social media profiles.

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How Government Agencies Can Buck Social Media Trends

by Joanne Sweeney on December 8, 2020 in Social Media For Government

In this blog I'm going to share my secrets into how government and public sector agencies can buck social media trends.   First of all let me start by telling you what engagement rates you should be aiming for on each of the main social networks. On Facebook, if you're achieving a one percent engagement […]

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Social Media for Government Agencies - Ireland Study

by Joanne Sweeney on December 5, 2020 in Social Media

What is successful social media for government? I've got the answer. In fact, it took me 6 pain-staking weeks to compile the 2020 State of Social Media in the Public Sector report which profiles 500+ oreganisations. Why the State of Social Media in the Public Sector report? Social media is a mainstream form of communication […]

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Why The Public Sector Need To In-source Social Media

by Joanne Sweeney on December 3, 2020 in Social Media For Government

In this blog I'm going to share with you why you need to in-source your story and in-source your social media.   Many organisations outsource social media management, content creation and social media advertising, and that's absolutely okay. I get it. You don't have the skills. You don't have the capacity. But you possibly have [&hel

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Why Social Media Supports An Ethos Of Transparency In Government

by Joanne Sweeney on December 1, 2020 in Social Media For Government

In this blog I'm going to share with you my views on why social media supports an ethos of transparency in government, politics and in public sector.   Right now there are more people in the world using social media than there are not.   This means social media is a fundamental way in which […]

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What Does Strong Government Leadership Look Like On Social Media?

by Joanne Sweeney on November 24, 2020 in Social Media For Government

In this blog I'm going to share with you what real government and public sector leadership looks like on social media.   Social media is mainstream communication. It's not just the activity of influencers or bloggers or young people or indeed the private sector, it should be a fundamental way in which government and public […]

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How To Use TikTok For Your Government Or Public Sector Agency

by Joanne Sweeney on November 19, 2020 in Social Media For Government

In this blog I'm going to share with you why TikTok presents a real marketing and communications opportunity for government and public sector agencies.   TikTok was the most downloaded app in 2019 in over 40 countries. The largest demographic is age 16 to 24.   What's the buzz about TikTok?   It is the […]

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2021 Social Media Trends For Government And Public Sector

by Joanne Sweeney on November 17, 2020 in Public Sector Marketing

I'm going to share with you the top three social media trends for 2021. Talkwalker in conjunction with HubSpot interviewed thousands of marketers and surveyed them on the top 10 trends that industry experts suggested would be most dominant in 2021. I was lucky enough to be part of the industry voice, and in fact […]

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