Why The Public Sector Need To In-source Social Media

by Joanne Sweeney on December 3, 2020 in Social Media For Government

In this blog I'm going to share with you why you need to in-source your story and in-source your social media.   Many organisations outsource social media management, content creation and social media advertising, and that's absolutely okay. I get it. You don't have the skills. You don't have the capacity. But you possibly have [&hel

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Why Social Media Supports An Ethos Of Transparency In Government

by Joanne Sweeney on December 1, 2020 in Social Media For Government

In this blog I'm going to share with you my views on why social media supports an ethos of transparency in government, politics and in public sector.   Right now there are more people in the world using social media than there are not.   This means social media is a fundamental way in which […]

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What Does Strong Government Leadership Look Like On Social Media?

by Joanne Sweeney on November 24, 2020 in Social Media For Government

In this blog I'm going to share with you what real government and public sector leadership looks like on social media.   Social media is mainstream communication. It's not just the activity of influencers or bloggers or young people or indeed the private sector, it should be a fundamental way in which government and public […]

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How To Use TikTok For Your Government Or Public Sector Agency

by Joanne Sweeney on November 19, 2020 in Social Media For Government

In this blog I'm going to share with you why TikTok presents a real marketing and communications opportunity for government and public sector agencies.   TikTok was the most downloaded app in 2019 in over 40 countries. The largest demographic is age 16 to 24.   What's the buzz about TikTok?   It is the […]

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2021 Social Media Trends For Government And Public Sector

by Joanne Sweeney on November 17, 2020 in Public Sector Marketing

I'm going to share with you the top three social media trends for 2021. Talkwalker in conjunction with HubSpot interviewed thousands of marketers and surveyed them on the top 10 trends that industry experts suggested would be most dominant in 2021. I was lucky enough to be part of the industry voice, and in fact […]

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Why Governments Need To Prepare A COVID-19 Communications Strategy Now

by Joanne Sweeney on November 12, 2020 in Social Media For Government

I want to share with you why and how Governments and public sector agencies should be preparing their Covid-19 vaccine communication strategy right now. Here are my top tips into what Government and public health agencies can do to start planning for a Covid-19 vaccine communications plan.

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Can Government & Public Sector Agencies Be Social Media Influencers?

by Joanne Sweeney on October 1, 2020 in Influencer Marketing

How Government and public sector agencies can become social media influencers

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Hope is not a strategy

by Joanne Sweeney on September 25, 2020 in Social Media

Social media requires a roadmap, without it you are living on hope When you want the public to trust you, engage with your messages and respond to your calls to action, hope won’t cut it. But a considered plan will. When we're looking at social media, we want to think about social media management. That […]

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More than half of the people on earth now use social media

by Joanne Sweeney on July 27, 2020 in Social Media

New report reveals that – for the first time – more than half of the world’s total population now uses social media. Originally posted on We Are Social by Simon Kemp on 21 July 2020.

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Best Performing UK Government Departments on Social Media During COVID-19

by Joanne Sweeney on June 26, 2020 in Social Media

Best Performing UK Government Departments on Social Media During COVID-19

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BOOK REVIEW: "What have I learned from reading the Public Sector Marketing Pro?"

by Joanne Sweeney on June 16, 2020 in Public Sector Marketing Pro Book

I got a LinkedIn notification Sunday that Elul Rifman had completed a book review of Public Sector Marketing Pro on his LinkedIn profile. Elul works in government, advocacy and politics at Facebook. As the author, it's a fascinating read and I think an exceptional read providing an independent perspective. This is a great read for […]

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Virtual Graduation for Public Sector Digital Marketing Course Students

by Joanne Sweeney on June 12, 2020 in Public Sector Digital Marketing Courses

This week over 50 professionals from across Europe graduated in one of our three public sector digital marketing courses.

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Social Media at the World Health Organisation During COVID-19

by Joanne Sweeney on May 4, 2020 in COVID-19 Crisis Communications

An exclusive interview bringing you behind the scenes of social media at the World Health Organisation Welcome to Episode 2 of The Public Sector Marketing Show! In this episode we look at social media at the World Health Organisation. Welcome to the show, a podcast favourite for Government and public sector marketing professionals who want to l

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Reopening & Rebounding After COVID-19, Who's Got the Answers?

by Joanne Sweeney on May 3, 2020 in COVID-19 Crisis Communications

With no pharmaceutical intervention for COVID-19, it is vital that organisations prioritise crisis communications plans to ensure their citizens are informed, single sources of truth are identified and information is updated in real-time.

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The Role of Social Media in Public Health Crisis Communications During COVID-19

by Joanne Sweeney on April 16, 2020 in COVID-19 Crisis Communications

Welcome to Episode 1 of The Public Sector Marketing Show! A podcast favourite for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking. In this episode, I share my thoughts on how COVID-19 has changed the world and why your government agency need

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COVID-19 Crisis Communications Conversations

by Joanne Sweeney on April 10, 2020 in COVID-19 Crisis Communications

I have launched a special series on The Public Sector Marketing Show YouTube Channel series called COVID-19 Crisis Communications conversations. In these interviews, I ask political, government and public sector professionals about how they are navigating this new normal, from a communications perspective.

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2020 Digital Skills Survey

by Joanne Sweeney on February 21, 2020 in Digital Skills Gap

What if you could make a material difference to the opinions, attitudes and behaviour of citizens you are working for and with? That's quite an aspiration right? Imagine if we could transfer these skills to all public sector and government staff who want to be central to positive behavioural change? Well that is our aspiration […]

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Nomination for Best International Business Book in Business Book Awards

by Joanne Sweeney on January 16, 2020 in Public Sector Marketing Pro Book

Public Sector Marketing Pro book is shortlisted for Best International Business Book 2020 at the Business Book Awards in the UK.

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2020 Public Sector Marketing Trends | The 7 Deadly Sins of Poor Leadership

by Joanne Sweeney on January 7, 2020 in Digital Transformation

We’ve turned a corner into a new decade and with that public sector marketing pros have no choice but to elevate the standards of digital communications in their government agencies. Having conversations about ‘if we should finally launch X social network or what’s the ethics around data capture?’ feels so 90s and reeks of rudderless [&hell

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Public Sector Marketing Pro Named Top PR Book for 2020

by Joanne Sweeney on December 9, 2019 in Digital Transformation

Delighted to announce that "Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector" has made it to BookAuthority's Best New PR Books!

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Communicating Brexit | Preventing Confusion and Chaos

by Joanne Sweeney on September 6, 2019 in Brexit

Communicating Brexit with Clarity will Build Trust Among Citizens The challenges posed by Brexit (deal or no-deal) should not interfere with the clarity and conciseness of your communications. Your public/s need to understand: The impact of service changes What they need to do How they can find out all relevant information User-friendly steps to ta

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New Book Hailed as the Instruction Manual Needed for the White House

by Joanne Sweeney on June 9, 2019 in Uncategorized

Public Sector Marketing Pro book for government and public sector marketing written by Joanne Sweeney.

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11 Reasons Not to Miss the Public Sector Digital Marketing Summit

by Joanne Sweeney on May 20, 2019 in Summit

  The Public Sector Digital Marketing Summit is approaching fast. And we’re really excited over here at Summit HQ. We know that our event on June 12th in The Helix on the campus of Dublin City University will provide you with all of the insights and inspiration you could need to build on the digital […]

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Essential Tips Before Starting Your Government Facebook Marketing Campaign

by Joanne Sweeney on May 19, 2019 in Uncategorized

There are a few key areas that need to be addressed before starting a Government Facebook marketing campaign. Whether your government or public sector organisation is looking to run ad campaigns or use the platform to speak with users about specific topics you will need a secure, credible and informative page. I have looked at […]

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