2020 Digital Skills Survey

by Joanne Sweeney on February 21, 2020 in Digital Skills Gap

What if you could make a material difference to the opinions, attitudes and behaviour of citizens you are working for and with? That's quite an aspiration right? Imagine if we could transfer these skills to all public sector and government staff who want to be central to positive behavioural change? Well that is our aspiration […]

Nomination for Best International Business Book in Business Book Awards

by Joanne Sweeney on January 16, 2020 in Public Sector Marketing Pro Book

Public Sector Marketing Pro book is shortlisted for Best International Business Book 2020 at the Business Book Awards in the UK.

2020 Public Sector Marketing Trends | The 7 Deadly Sins of Poor Leadership

by Joanne Sweeney on January 7, 2020 in Digital Transformation

We’ve turned a corner into a new decade and with that public sector marketing pros have no choice but to elevate the standards of digital communications in their government agencies. Having conversations about ‘if we should finally launch X social network or what’s the ethics around data capture?’ feels so 90s and reeks of rudderless [&hell

Public Sector Marketing Pro Named Top PR Book for 2020

by Joanne Sweeney on December 9, 2019 in Digital Transformation

Delighted to announce that "Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector" has made it to BookAuthority's Best New PR Books!

Communicating Brexit | Preventing Confusion and Chaos

by Joanne Sweeney on September 6, 2019 in Brexit

Communicating Brexit with Clarity will Build Trust Among Citizens The challenges posed by Brexit (deal or no-deal) should not interfere with the clarity and conciseness of your communications. Your public/s need to understand: The impact of service changes What they need to do How they can find out all relevant information User-friendly steps to ta

New Book Hailed as the Instruction Manual Needed for the White House

by Joanne Sweeney on June 9, 2019 in Uncategorized

Public Sector Marketing Pro book for government and public sector marketing written by Joanne Sweeney.

11 Reasons Not to Miss the Public Sector Digital Marketing Summit

by Joanne Sweeney on May 20, 2019 in Summit

  The Public Sector Digital Marketing Summit is approaching fast. And we’re really excited over here at Summit HQ. We know that our event on June 12th in The Helix on the campus of Dublin City University will provide you with all of the insights and inspiration you could need to build on the digital […]

Essential Tips Before Starting Your Government Facebook Marketing Campaign

by Joanne Sweeney on May 19, 2019 in Uncategorized

There are a few key areas that need to be addressed before starting a Government Facebook marketing campaign. Whether your government or public sector organisation is looking to run ad campaigns or use the platform to speak with users about specific topics you will need a secure, credible and informative page. I have looked at […]

The Challenge with Government Digital Marketing

by Joanne Sweeney on April 20, 2019 in Uncategorized

If you work in government, you're commonly faced with satisfying the challenge of supplying jobs to limited spending plans as well as deadlines. In addition to this, it's essential to make certain the community is followed what's happening, so they understand about project end results. That's why digital advertising and marketing supplies the perfe

7 Social Media Tactics for Government and the Public Sector

by Joanne Sweeney on February 27, 2019 in Joanne Sweeney

Read 7 social media tactics for government and the public sector and evaluate your social media strategy. These tips are quick and easy to implement!

Does Social Media Provide A Return On Investment for Government And Public Sector Bodies?

by Joanne Sweeney on February 20, 2019 in Digital Marketing

Does social media provide a return on investment for government and public sector bodies? If you're wondering if social media is worthwhile, read on!

Top 10 Love Quotes for Digital Marketers ❤️

by Joanne Sweeney on February 14, 2019 in Uncategorized

When February swings around, digital marketers are busy developing love-fuelled campaigns for their clients or the organisations they work for. So it got me thinking...what does love mean to us creative folk that spend our days, and often our nights, online? So I have created my top 10 love quotes for Digital Marketers. ❤️ I scored 10/10! [&h

How to Use Instagram for Government Communications

by Joanne Sweeney on February 13, 2019 in Digital Marketing

Instagram has become the fastest growing social media platform. Learn how to best use it in your government organsiation.

Top 10 Public Sector Podcasts

by Joanne Sweeney on February 6, 2019 in Podcasting

If you’re fan of the spoken word or want something to listen to when you’re on the go, podcasts are ideal, see this list of top 10 public sector podcasts.

How To Make The Most Of Facebook In The Public Sector

by Joanne Sweeney on January 30, 2019 in Facebook

Facebook in the public sector can be a huge asset and an excellent communication platform. Read how to maximise effectiveness on the platform here.

How to Get Your Public Sector Email Marketing Campaigns Working For You

by Joanne Sweeney on January 23, 2019 in Email Marketing

A low cost and high impact solution when done right-get your public sector email marketing campaigns working for you, and build great relationships.

Speaker Callout for Public Sector Digital Marketing Summit 2019!

by Joanne Sweeney on January 16, 2019 in Digital Marketing

Public Sector Digital Marketing Summit is back and looking for public sector speakers. The event is a must for public sector digital marketing pros.

How to Get SEO Right in the Public Sector

by Joanne Sweeney on January 9, 2019 in Content Marketing

SEO is a fundamental element for driving relevant traffic to your site, especially for those in public sector. This blog details how to get SEO right.

How To Make LinkedIn Work For You In The Public Sector

by Joanne Sweeney on January 2, 2019 in Digital Marketing Strategy

Read this blog post on how to make LinkedIn work for you in the public sector, and revitalise your LinkedIn management plan.

Social Media Trends That Will Impact 2019

by Joanne Sweeney on December 7, 2018 in Digital Marketing

Check out my guest contribution to this blog post on predicted social media trends for 2019. Read these trends to make your most effective social media strategy yet.

Ireland’s Public Sector Social Media Footprint Analysed in First National Study

by Joanne Sweeney on November 23, 2018 in Digital Marketing

Global public sector communications leader Joanne Sweeney, successfully launched the first The State of Social Media Report in the Public Sector. It details the most successful social media accounts across Ireland’s public sector.

Updated Guide to Facebook Advertising

by Joanne Sweeney on November 12, 2018 in Uncategorized

If you’re in a communications role, you can use Facebook to communicate directly with users of the largest and most popular social network.

How to Position Yourself for a Marketing Promotion in the Public Sector

by Joanne Sweeney on October 16, 2018 in Digital Skills Gap

If you're ready for a promotion, but don't know how to make it happen - read this blog post giving you advice on getting one step up on the career ladder!

Public Sector Digital Marketing Summit 2018 - Analysis

by JSB on October 5, 2018 in Digital Marketing

A snapshot of Public Sector Digital Marketing Summit 2018's successes and statistics from June 14th in Dublin's Mansion House.