Digital Communications Skills for Public Sector Professionals

by Joanne Sweeney on February 6, 2022 in Education

Do you feel out of your depth when it comes to digital communications in public sector? Or do you need to upskill this year? In this blog post we set out how we can help you. Over the past three years we have dedicated so much of our time investigating the key learning objectives of […]

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Ultimate Digital PR Crisis Communications Plan 2021

by Joanne Sweeney on March 11, 2021 in COVID-19 Crisis Communications

Have you got your digital PR crisis communications plan in place? In this post, I outline my '15-Step Digital PR Crisis Communications Plan'.

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Episode 71 - How to Create Engaging Social Media Content

by Joanne Sweeney on September 29, 2022 in Content Marketing

Are you struggling to produce enough or the right type of digital content that makes an impact? Do you want to in-source and streamline your content marketing? Is the overwhelm of social video taking its toll? I see you, but I got your back. I’m excited to share the news that we are Brand Ambassadors […]

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TikTok Announces New Rules for Political Accounts

by Joanne Sweeney on September 26, 2022 in TikTok

TikTok has announced new rules for political accounts, including government TikTok accounts. The new rules cover: verification advertising monetisation political donations FOLLOW OUR TIKTOK ACCOUNT - SOCIAL MEDIA TIPS FOR GOVERNMENT AND PUBLIC SECTOR Verification of government TikTok accounts If you are a government, political or public sector TikT

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Episode 70 - Why You Need to Rethink Your Public Sector PR Strategy

by Joanne Sweeney on September 22, 2022 in Online PR

My favourite annual research is out and it’s time to understand the ever-changing news landscape. The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online. This year’s report looks at the progress on pay models and the popularity of curated editorial pro

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7 Reasons to Use Adobe Express for Public Sector Pros

by Joanne Sweeney on September 20, 2022 in Digital Crisis Communications

Content creation is rarely outsourced in government and public sector, and can be the responsibility of an already over-worked public sector marketing pro. Is this you? If so, keep reading. Adobe Express is a free, cloud-based tool that’s been in use by government agencies since it was first released. It allows you to create visual […]

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Episode 69 - A TikTok Plan for Public Sector

by Joanne Sweeney on September 15, 2022 in Podcasts

Instagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan sorted. In this second episode of Season 4 of the Public Sector Marketing Show, I’m sharing my views on the Great Meta Manoeuvre - the transformation of the timeline as we know it. […]

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Episode 68 - The Art of Communicating Bad News in Government or Public Sector

by Joanne Sweeney on September 8, 2022 in Podcasts

Climate action, the cost-of-living crisis, food security, war, the great resignation, a looming recession, pandemics, divisive national politics - whatever your bad news, you’ve no choice but to communicate it. But how well you do it will be the difference between a sustained public backlash or general public buy-in. With the citizen expectin

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Why Government Need to Have a Strategy of Open Communication in the Digital Age

by Joanne Sweeney on August 29, 2022 in Digital Crisis Communications

The digital revolution is here and it's changing the way we communicate with each other. This means that governments need to adapt to this new era of communication. The general public expects more transparency from governments, particularly when it comes to how they spend tax euros or dollars! The post-pandemic age requires you to re-think [&hellip

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Post Pandemic Public Sector Communications Takes Centre Stage in Dublin This October

by Joanne Sweeney on August 26, 2022 in Public Sector Digital Marketing Summit

It's the 4th Public Sector Digital Marketing Summit and this year we are going hybrid! We are delighted to offer attendees the choice of attending in-person or online via our dedicated event app. In this blog post and video below, I'm sharing what you can expect and why you should take one day out of the office […]

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The Best Times To Post On Social Media In 2022

by Joanne Sweeney on August 22, 2022 in Social Media

When is the best time to post on social media in 2022? This is one of the most asked questions I get from clients. It's difficult to know when and how often to post across social networks to maximize engagement without trial and error. But a good social media management tool will analyze your own data. The […]

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Bronze for Public Sector Marketing Show at 2022 Irish Podcast Awards

by Joanne Sweeney on August 8, 2022 in Podcasts

The Public Sector Marketing Show has won Bronze in the Best Marketing Category at the 2022 Irish Podcast Awards. We attended the awards ceremony in Liberty Hall in Dublin and met other podcasters as eager as us to be behind the mic! It's a great honour to win given there were hundreds of entries: 125 […]

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7 Social Media Event Reporting Tips

by Joanne Sweeney on July 21, 2022 in Case Study

I was in Washington DC recently to manage social media for the All-Atlantic Ocean Research Alliance Ministerial Event organised by the US & Brazilian Government’s and the European Commission. I thought I’d share my learnings (I’m always learning too) from live social now that in-person events are back. Follow @AllAtlanticO on Twitter 7️

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Episode 67 - News V Narrative in Digital Communications

by Joanne Sweeney on June 30, 2022 in Podcasts

There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned by those willing to create it. Sources of news are no longer mainstream media. Subject matter experts, topic enthusiasts, hobbyists and couch commentators are all […]

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Get Your FREE Copy of BE A DIGITAL DIPLOMAT Book

by Joanne Sweeney on June 23, 2022 in Digital Diplomacy

NEW BOOK SHOWCASES THE IMPORTANCE OF DIGITAL DIPLOMACY IN THE AGE OF DISINFORMATION I was delighted to join a global expert group for the official launch of BE A DIGITIAL DIPLOMAT book published by the European Digital Diplomacy Exchange (EDDE) based in Slovenia. The publication is a compendium of chapters written by experts with experience [&helli

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Episode 66 - How to Get the Public Behind Your Social Media Campaigns

by Joanne Sweeney on June 23, 2022 in Podcasts

How can government or public sector agencies get high engagement on social media that is both positive and proactive? Believe it or not most of the public viewing your social media are there for information that resonates with them in some way, that informs them of topics that are meaningful to their lives right now, […]

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Episode 65 - Why Social Media is a Public Sector Superpower

by Joanne Sweeney on June 16, 2022 in Podcasts

Social media is the number one topic that public sector pros want to discuss with me. From how to develop a strategy to how to manage a crisis and everything in between. So, it got me thinking about how and why public sector agencies with robust plans and skilled teams are excelling in their communications. […]

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Episode 64 - How to Handle Online Abuse

by Angela Habito on June 9, 2022 in Online Abuse

New research in Ireland has highlighted the need for political parties to do more to support female members from online abuse. While members of government are not alone in facing hatred and vitriol online, it does remind us that standing up to online abuse is required by all sectors. Often there’s a fine line between […]

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Episode 63 - Twitter as a PR Tool

by Joanne Sweeney on May 26, 2022 in Podcasts

Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world! Twitter is a powerful PR war room platform and crises are won and lost there. In today’s show I’m exploring the role of Twitter for your PR strategy and […]

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Episode 62 - Innovation in Public Sector

by Joanne Sweeney on May 19, 2022 in Digital Marketing

The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a light on the Irish Government’s digital transformation strategy. > I share the innovative projects we are working on with our public sector [

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Episode 61 - 7 Steps to Social Media Success in Digital Diplomacy

by Joanne Sweeney on May 12, 2022 in Digital Marketing

Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service. But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging […]

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Episode 60 - Social Media for Good - From Ukraine to Ireland to Sow Seeds of Hope

by Joanne Sweeney on May 6, 2022 in Digital Marketing

Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives. In today’s show I am sharing a story that epitomises just that. From Ukraine to Carlow, we hear from a Ukrainian […]

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Social Media News Show April 2022

by Joanne Sweeney on May 5, 2022 in Digital Marketing

It's a busy social media news show for April 2022! Joining me for our final show in this format, is Andy Lambert of ContentCal (now taken over by Adobe). Top 10 takeaways from Social Media News Show 1. Elon Musk and his Twitter Takeover 2. New social network BeReal launches 3. Snapchat growth eclipses all […]

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Episode 59 - 7 Marketing Practices To Avoid

by Joanne Sweeney on April 28, 2022 in Digital Marketing

As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode! I will discuss ethical and unethical marketing practices. The Digital Age allows marketers to scale messaging, engagement and conversions. But not all of the powers of the Internet are being used ethically. And what about […]

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Episode 58 - How to Be A LinkedIn Thought Leader

by Joanne Sweeney on April 21, 2022 in Digital Marketing

LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share. More than ever, we have a responsibility to show up and share our knowledge as seeking out news and information is one of the top reasons people use social media. Developing your social media footprint is also important if […]

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BEST NICHE DIGITAL MARKETING AGENCY EUROPE!

by Joanne Sweeney on April 20, 2022 in Digital Marketing

We are delighted to announce that we have been awarded Europe’s Best Niche Digital Marketing Agency. The Digital Training Institute and our sub-brand Public Sector Marketing Institute were honoured by EU Business News. We love to niche in our work!   Why we exist The Digital Training Institute has a mission to elevate industry standards [&he

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