Ultimate Digital PR Crisis Communications Plan 2021

by Joanne Sweeney on March 11, 2021 in COVID-19 Crisis Communications

Have you got your digital PR crisis communications plan in place? In this post, I outline my '15-Step Digital PR Crisis Communications Plan'.

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Episode 30 -How to Communicate Climate Change Online

by Joanne Sweeney on September 23, 2021 in Digital News

What climate action is teaching us is that we need to be able to communicate online and engage citizens in the conversation.

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How Data AI Is Supporting Ireland's Health Response To Covid-19

by Joanne Sweeney on September 22, 2021 in Coaching

With 82% of its population vaccinated, we find out how data is informing decision-making and reshaping healthcare in Ireland as part of its eHealth strategy.

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Episode 29 -Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector

by Joanne Sweeney on September 16, 2021 in Digital News

The results of that an enhanced work force of digital and social media marketers will bring far outweighs any costs (time or monetary).

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7 Steps to Social Media Success in Digital Diplomacy – A winning formula for government agencies

by Joanne Sweeney on September 14, 2021 in Digital News

The public interest, previously dictated by civil and public servants, politicians and policy makers, is increasingly in the hands of the people – those that Governments are there to serve – because of social media.

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Episode 28 - The Number 1 Digital Strategy for the Next 10 Years

by Joanne Sweeney on September 9, 2021 in Digital News

Strategy eats culture every time! So it’s imperative that a leadership prevails to execute and test every part of your content plan.

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Episode 27- What Public Sector Marketing Can Learn from Digital Journalism Tactics

by Angela Habito on September 2, 2021 in Digital News

My journalistic instinct and skills have served me very well throughout my career but in particular in my work as a public sector marketing coach, consultant and trainer.

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The Social and Digital Trends You Need To Know| Social Media updates August 2021

by Angela Habito on August 31, 2021 in Coaching

Social Media News| Social and Digital Trends You Need To Know

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Global 100 Award for Best Online Social Media Training Provider

by Joanne Sweeney on August 27, 2021 in Coaching

We have been recognised once again for our online social media training programmes with news that we have been listed in the Global 100 2021 Awards hall of fame.

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Do You Want To Work With A Coach of Excellence in Public Sector Marketing?

by Joanne Sweeney on August 18, 2021 in Coaching

Joanne Sweeney awarded Coach of Excellence accreditation.

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7 Social Media Strategies You Will Learn at the 2021 Public Sector Digital Marketing Summit

by Joanne Sweeney on August 12, 2021 in Public Sector Digital Marketing Summit

Right now, it’s imperative that your agency has an up-to-date social media strategy and your team is competent and confident on all the social networks.

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Instagram Marketing | Change Your Strategy Now

by Joanne Sweeney on August 5, 2021 in Social Media

People were saying that images aren’t supported, or that you’ll only get reach if you publish videos. What they actually said is that they are putting more focus into video because that’s what the community wants.

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Social Media News | Social and Digital Trends You Need To Know

by Joanne Sweeney on July 30, 2021 in Social Media

In this month's Social Media News Show, Andy Lambert from ContentCal tells us about the latest social and digital trends.

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Episode 26 - Best Bits, Bloopers and Bold Advice | Highlights from 25 Episodes of the Public Sector Marketing Show

by Joanne Sweeney on July 29, 2021 in Digital News

I'll show you the Best Bits, Bloopers and Bold Advice from the 25 Episodes of the Public Sector Marketing Show.

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Episode 25 - Digital News Report 2021: Insights for Public Sector Marketing

by Joanne Sweeney on July 22, 2021 in Digital News

I review the Digital News Report 2021 and its impact on public sector marketing.

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Episode 24 - Social Media in the Workplace: Managing The Personal V Professional Voice

by Joanne Sweeney on July 15, 2021 in Content Marketing

In this episode, I'm going to share how you can balance personal V professional at work.

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Episode 23 - How to Increase Facebook Organic Reach

by Joanne Sweeney on July 8, 2021 in Content Marketing

In this episode, I’m going to share how to increase organic reach and what you steps you should take to shake-up your content.

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Episode 22 - How to Manage Your Online Reputation

by Joanne Sweeney on July 1, 2021 in Content Marketing

In this episode, I'm going to share how to leverage digital communications for better online reputation outcomes.

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Updates for June 2021

by Angela Habito on June 30, 2021 in Social Media Trends

In Q1 2021, Facebook was by far the most engaging format on the platform with 42 median post interactions, according to Socialbakers data.

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EAT SEO Concept To Create Content that Google will Love

by Joanne Sweeney on June 28, 2021 in Content Marketing

E-A-T is an acronym commonly used in digital marketing and SEO circles. It is shorthand for ‘Expertise, Authority, and Trust’— the three main parameters Google uses for its Search Quality Evaluator Guidelines.

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Episode 21 - State of Social Media in the Public Sector Report USA

by Joanne Sweeney on June 24, 2021 in Content Marketing

In this episode, we're going to share insights and examples of best practice so that individuals, teams and organisations can plan for the next 12 months with improvement in mind.

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Episode 20 - How to Manage Social Media in the Public Sector

by Joanne Sweeney on June 17, 2021 in Content Marketing

In this episode, we're going to share some structure for your social media management

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Episode 19 - COVID-19 Crisis Communications Lessons

by Joanne Sweeney on June 10, 2021 in Content Marketing

In this episode, we're going to share great insights which will provide important case studies in the annals of history.

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Episode 18 - Why Long-Form Content Marketing Is Not Dead

by Joanne Sweeney on June 3, 2021 in Content Marketing

In this episode, we'll inspire you to create better and more conversational content with the citizen in mind.

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Social Media News Show | Updates You Need to Know for May 2021

by Joanne Sweeney on May 31, 2021 in Social Media Trends

In Q1 2021, Facebook was by far the most engaging format on the platform with 42 median post interactions, according to Socialbakers data.

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