Ultimate Digital PR Crisis Communications Plan 2023
Have you got your digital PR crisis communications plan in place? In this post, I outline my '15-Step Digital PR Crisis Communications Plan'.
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7 Content Marketing Tools You Didn’t Know You Needed
Hello and welcome to episode 87 of the Public Sector Marketing Show. In today’s show, I decided to talk about one of my favourite topics – content marketing. Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the […]
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Are public sector leaders failing public sector marketing pros?
Hello and welcome to episode 86 of the Public Sector Marketing Show. Are public sector leaders failing public sector marketing pros? This is a big accusation. I could get cancelled! In this episode, I speak to John Gonzalez, Communications and Social Media at Northeast Ohio Regional Sewer District who tells me about 9 social media […]
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Does Public Trust Matter?
Hello and welcome to episode 85 of the Public Sector Marketing Show. In this episode I talk trust. A survey carried out in Ireland for the Medical Council on trust explored how other sections of society are trusted by the public, and it got me thinking. Does public trust matter? I mean I wrote a […]
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The Power of Fact-Checking for Public Sector
Hello and welcome to episode 84 of the Public Sector Marketing Show. In this episode, I provide a new way of tackling mis-information. Coming up in episode #84: ✍️ Column: What is fact-checking communications? 💬 Consulting: Learn from some of the world’s most prominent organisations producing fact-check content 🎙️ Interview:
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Mastering Communications for EU Projects
Hello and welcome to episode 83 of the Public Sector Marketing Show. In this episode, I go under the bonnet of communications for EU projects. Coming up in episode #83: ✍️ Column: Understanding the rules of EU engagement 💬 Consulting: From complex to concise, show don’t tell when promoting your EU project 🎙️ Interview: Wendy [
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How To Tell A Compelling Story To Move An Audience
Hello and welcome to episode 82 of the Public Sector Marketing Show. Do you know how to tell a compelling story online to move an audience? In this episode, I'm going to show you how stories make the world go round. Our brains are wired to remember stories more than facts and figures alone and […]
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Harnessing Generative AI with Adobe Express for Public Sector Marketing
The public sector is no longer immune to the dynamic world of digital marketing – I should know, I’ve been working with them for a whole decade. To meet this challenge, Adobe Express offers a really innovative solution that incorporates generative AI into their marketing toolkit.
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Insights from the World’s Top Content Marketing Influencers
Hello and welcome to episode 81 of the Public Sector Marketing Show. Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world. Coming up in episode #81: […]
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How to Use Chat GPT Ethically for Public Sector Marketing
Hello and welcome to episode 80 of the Public Sector Marketing Show. Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing. Chat GPT is like a wonder-drug - it’s addictive, gives […]
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How to Gain PR Attention in a World of Digital Media Consumption
Hello and welcome to episode 79 of the Public Sector Marketing Show. My favourite research of the year is out and I share my top takeaways for public sector PR and media pros. The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their […]
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7 Major Public Sector Marketing Shifts You Need to Adopt Now
Hello and welcome to episode 78 of the Public Sector Marketing Show. 2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look
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Why my passion for public service drives public sector marketing results | Ep 77
Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️ After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you […]
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Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy
Ahead of Content Marketing World 2023 in September (which I'm speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.
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5 Features of Adobe Firefly x Adobe Express (Beta)
The AI revolution is here, and digital marketing is one of many disciplines where I believe AI is going to be hugely helpful and transformative. Our job as communications professionals is to be at the front of the queue, ready and waiting to test new AI technologies and discover what opportunities it represents for improving […]
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Update Your SEO Strategy for the AI Era
Ahead of Content Marketing World 2023 in September (which I'm speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.
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The Future of Email Marketing
Ahead of Content Marketing World 2023 in September (which I'm speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.
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4 Ways to Improve Productivity with Adobe Express
In our recent webinar on the topic of productivity, Joanne shared a host of great tools and tips to help public sector marketing pros improve efficiencies and reduce overwhelm. One of the tools in our 'Social Media Content Creation Toolbox' is Adobe Express and in this blog, we outline four ways that this handy tool […]
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3 Tips for Creating Engaging Content with Adobe Express
2023 has brought many changes on the social media front, most notably the shift to short-form mobile video content. So in this blog post we will give you three tips to create engaging content using Adobe Express. Tip #1: Optimise your short-form mobile videos to maximise engagement Short-form mobile video is dominating in 2023, and [&hell
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New Audiobook Promotes Transparency in Communications by Public Sector
Public sector professionals tune into Public Sector Marketing Pro, the Audiobook by Galway-based Author Salthill-based author Joanne Sweeney has launched her book on 40 audiobook platforms this week as she extends the messaging in her book across the globe. The digital marketing consultant and trainer from Donegal has written the ultimate guide t
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Public Sector Award: Excellence in Public Sector Online Education 2023
We start 2023 with recognition of our commitment to excellence in online education for public sector. I am delighted to accept this award from Public Sector Magazine. EXCELLENCE IN PUBLIC SECTOR ONLINE EDUCATION SUPPORT SERVICES AWARD 2023 The award is presented to key figures that have made an outstanding contribution to Ireland and to th
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Coach of Excellence Accreditation for Joanne Sweeney
The Coach of Excellence Accreditation is important in the era of digital communication. I mean, anyone can say who they are on the Internet and fake authority. For me, as a coach, consultant, trainer and author in this field, I always back up my statements of achievements with evidence, and I always recommend my clients […]
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Podcast Year in Review | 2022 We Grew!
Thank you to all our listeners of the Public Sector Marketing Show in 2022. In 2022 our podcast grew; it won a national podcast award, and we are one of the top podcasts in the Government category. Many of you discovered us this year, proof that you need to commit to your podcast and not […]
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The State of Search Engine Optimization in 2022
Are you concerned about the ROI of your SEO strategy? Want to learn the key issues that will affect SEO in the year ahead? The team from ROI Revolution share the stats and trends you need to know in this infographic. They cover the following areas: ROI survey data Biggest challenges in SEO Top threats to SEO […]
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