Ultimate Digital PR Crisis Communications Plan 2023

by Joanne Sweeney on December 11, 2022 in COVID-19 Crisis Communications

Have you got your digital PR crisis communications plan in place? In this post, I outline my '15-Step Digital PR Crisis Communications Plan'.

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Social Media SEO. What you need to know.

by Joanne Sweeney on February 21, 2024 in Podcasts

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO! TikTok is going after Google and YouTube market share and along with Social SEO […]

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X, Elon Musk’s First Irish Interview and the Impending Election Season

by Joanne Sweeney on February 21, 2024 in Podcasts

Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. We are sauntering into 2024 and the world is not becoming any friendlier. It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. But not to start off this season with […]

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How to Communicate Sustainable Best Practice Effectively

by Joanne Sweeney on February 21, 2024 in Podcasts

Today, I’m sharing ideas on how to effectively communicate sustainability – within public sector and to the public. COP28, the United Nations Climate Change conference, recently took place in Dubai. COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media,

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Public Sector Marketing Trends 2024

by Joanne Sweeney on January 16, 2024 in Podcasts

Hello and welcome to episode 91 of the Public Sector Marketing Show. Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. A new year and a new blank sheet, right? What does your public sector marketing plan look like for the 2024? Well, I’m here to tell you what’s […]

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Our Year in Review

by Joanne Sweeney on December 27, 2023 in Podcasts

Hello and welcome to episode 90 of the Public Sector Marketing Show. Can you believe 2023 is drawing to a close? What a year. What a year. Personally, it’s been really great. Professionally, it’s been so rewarding given the diverse range of clients we have worked with and the projects, training and events that were […]

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The Christmas Special

by Joanne Sweeney on December 20, 2023 in Podcasts

Hello and welcome to episode 89 of the Public Sector Marketing Show. It’s time for our Christmas Special! 🤶 The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break. ☺ A few weeks ago, I asked my Instagram followers for some ideas for this special episode and in […]

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A Masterclass in Mobile Video Strategy

by Joanne Sweeney on December 13, 2023 in Podcasts

Hello and welcome to episode 88 of the Public Sector Marketing Show. In this episode, I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level. In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of […]

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7 Content Marketing Tools You Didn’t Know You Needed

by Joanne Sweeney on December 6, 2023 in Podcasts

Hello and welcome to episode 87 of the Public Sector Marketing Show. In today’s show, I decided to talk about one of my favourite topics – content marketing. Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the […]

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Are public sector leaders failing public sector marketing pros?

by Joanne Sweeney on November 29, 2023 in Podcasts

Hello and welcome to episode 86 of the Public Sector Marketing Show. Are public sector leaders failing public sector marketing pros? This is a big accusation. I could get cancelled! In this episode, I speak to John Gonzalez, Communications and Social Media at Northeast Ohio Regional Sewer District who tells me about 9 social media […]

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Does Public Trust Matter?

by Joanne Sweeney on November 22, 2023 in Podcasts

Hello and welcome to episode 85 of the Public Sector Marketing Show. In this episode I talk trust. A survey carried out in Ireland for the Medical Council on trust explored how other sections of society are trusted by the public, and it got me thinking. Does public trust matter? I mean I wrote a […]

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The Power of Fact-Checking for Public Sector

by Joanne Sweeney on November 15, 2023 in Podcasts

Hello and welcome to episode 84 of the Public Sector Marketing Show. In this episode, I provide a new way of tackling mis-information. Coming up in episode #84: ✍️ Column: What is fact-checking communications? 💬 Consulting: Learn from some of the world’s most prominent organisations producing fact-check content 🎙️ Interview:

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Mastering Communications for EU Projects

by Joanne Sweeney on November 9, 2023 in Podcasts

Hello and welcome to episode 83 of the Public Sector Marketing Show. In this episode, I go under the bonnet of communications for EU projects. Coming up in episode #83: ✍️ Column: Understanding the rules of EU engagement 💬 Consulting: From complex to concise, show don’t tell when promoting your EU project 🎙️ Interview: Wendy [

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How To Tell A Compelling Story To Move An Audience

by Joanne Sweeney on November 1, 2023 in Podcasts

Hello and welcome to episode 82 of the Public Sector Marketing Show. Do you know how to tell a compelling story online to move an audience? In this episode, I'm going to show you how stories make the world go round. Our brains are wired to remember stories more than facts and figures alone and […]

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Harnessing Generative AI with Adobe Express for Public Sector Marketing

by Joanne Sweeney on October 26, 2023 in Adobe Express

The public sector is no longer immune to the dynamic world of digital marketing – I should know, I’ve been working with them for a whole decade. To meet this challenge, Adobe Express offers a really innovative solution that incorporates generative AI into their marketing toolkit.

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Insights from the World’s Top Content Marketing Influencers

by Joanne Sweeney on October 25, 2023 in Podcasts

Hello and welcome to episode 81 of the Public Sector Marketing Show. Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world. Coming up in episode #81: […]

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How to Use Chat GPT Ethically for Public Sector Marketing

by Joanne Sweeney on October 18, 2023 in Podcasts

Hello and welcome to episode 80 of the Public Sector Marketing Show. Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing. Chat GPT is like a wonder-drug - it’s addictive, gives […]

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How to Gain PR Attention in a World of Digital Media Consumption

by Joanne Sweeney on October 11, 2023 in Podcasts

Hello and welcome to episode 79 of the Public Sector Marketing Show. My favourite research of the year is out and I share my top takeaways for public sector PR and media pros. The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their […]

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7 Major Public Sector Marketing Shifts You Need to Adopt Now

by Joanne Sweeney on September 13, 2023 in Podcasts

Hello and welcome to episode 78 of the Public Sector Marketing Show. 2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look

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Why my passion for public service drives public sector marketing results | Ep 77

by Joanne Sweeney on September 6, 2023 in Podcasts

Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️ After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you […]

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Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy

by Joanne Sweeney on August 17, 2023 in Artificial Intelligence

Ahead of Content Marketing World 2023 in September (which I'm speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.

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5 Features of Adobe Firefly x Adobe Express (Beta)

by Djameela Daniels on August 14, 2023 in Adobe Express

The AI revolution is here, and digital marketing is one of many disciplines where I believe AI is going to be hugely helpful and transformative. Our job as communications professionals is to be at the front of the queue, ready and waiting to test new AI technologies and discover what opportunities it represents for improving […]

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Update Your SEO Strategy for the AI Era

by Joanne Sweeney on August 3, 2023 in Artificial Intelligence

Ahead of Content Marketing World 2023 in September (which I'm speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.

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The Future of Email Marketing

by Joanne Sweeney on July 20, 2023 in Email Marketing

Ahead of Content Marketing World 2023 in September (which I'm speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.

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4 Ways to Improve Productivity with Adobe Express

by Joanne Sweeney on May 8, 2023 in Adobe Express

In our recent webinar on the topic of productivity, Joanne shared a host of great tools and tips to help public sector marketing pros improve efficiencies and reduce overwhelm. One of the tools in our 'Social Media Content Creation Toolbox' is Adobe Express and in this blog, we outline four ways that this handy tool […]

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