Digital Marketing Strategy Archives

Beyond the Logo: The Power of Branding in a Digital World

Leave a Comment / Digital Marketing, Digital Marketing Strategy, Digital Transformation, Public Sector Marketing, Social Media / Joanne Sweeney

In a recent LinkedIn Live session with branding expert Janine Sullivan, we explored the critical role of branding in today’s digital landscape. This insightful conversation highlighted that branding isn’t just about a logo—it’s about shaping perceptions, fostering trust, and creating lasting connections with your audience. Here’s a deeper dive into the key takeaways from the […]

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How can public sector get AI-ready?

Leave a Comment / Artificial Intelligence, Digital Marketing, Digital Marketing Strategy, Public Sector Marketing / Joanne Sweeney

Gartner predicts less than 25% of Government organisations will Have Generative AI-enabled citizen-facing services by 2027 Governments worldwide are exploring the potential of generative AI (GenAI) to improve citizen services, but according to Gartner, fewer than 25% will have implemented it for citizen-facing services by 2027. The hesitation comes from concerns about public failure and

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Top Trends in Public Sector Marketing: Insights from 2024

Leave a Comment / Digital Marketing, Digital Marketing Strategy, Public Sector Marketing / Joanne Sweeney

As we approach 2025, public sector marketing continues to transform rapidly, driven by digital innovation, AI advancements, and rising demands for transparency. Over the past year, my work with public sector organisations globally has offered insights into how they are navigating these changes. I took the time to review my recent projects, their outcomes, and

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Digital Marketing Trends for 2025

Leave a Comment / Digital Marketing, Digital Marketing Strategy, Public Sector Marketing / Joanne Sweeney

We’ve been having a look at the Performance Marketing Report by iQuanti This comprehensive study outlines major industry shifts, driven by evolving technology, changing consumer behaviour, and platform innovations. It provides public sector marketers with data, trends, and insights, helping them navigate the increasingly complex digital marketing landscape. Key Trends Impacting Digital Marketing 1️⃣ AI

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7 Reasons to Use Adobe Express for Public Sector Pros

Leave a Comment / Digital Crisis Communications, Digital Marketing Strategy, Digital Skills Gap / Joanne Sweeney

Content creation is rarely outsourced in government and public sector, and can be the responsibility of an already over-worked public sector marketing pro. Is this you? If so, keep reading. Adobe Express is a free, cloud-based tool that’s been in use by government agencies since it was first released. It allows you to create visual

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Why Government Need to Have a Strategy of Open Communication in the Digital Age

Leave a Comment / Digital Crisis Communications, Digital Marketing Strategy, Digital Skills Gap / Joanne Sweeney

The digital revolution is here and it’s changing the way we communicate with each other. This means that governments need to adapt to this new era of communication. The general public expects more transparency from governments, particularly when it comes to how they spend tax euros or dollars! The post-pandemic age requires you to re-think

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Does Social Media Provide A Return On Investment for Government And Public Sector Bodies?

Leave a Comment / Digital Marketing, Digital Marketing Strategy, Joanne Sweeney, Political Campaigns Online, Public Sector Digital Marketing, Public Sector Marketing, Return on Investment, Social Media / Joanne Sweeney

Does social media provide a return on investment for government and public sector bodies? If you’re wondering if social media is worthwhile, read on!

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How to Get SEO Right in the Public Sector

Leave a Comment / Content Marketing, Digital Marketing Strategy, Joanne Sweeney, Public Sector Marketing, SEO for Public Sector / Joanne Sweeney

SEO is a fundamental element for driving relevant traffic to your site, especially for those in public sector. This blog details how to get SEO right.

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