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Digital Marketing

Your 2025 Digital Channel Strategy Based on What Audiences Want

Leave a Comment / Artificial Intelligence, Digital Marketing, Public Sector Marketing, Social Media, Social Media For Public Sector, Social Media Trends /

The Reuters Institute’s report, “What do people want? Views on platforms and the digital public sphere in eight countries,” provides detailed statistics on public engagement with digital platforms for news and political information across Argentina, Brazil, Germany, Japan, South Korea, Spain, the UK, and the USA. I thought this research was particularly relevant for, and […]

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AI And All That: 2024 Wrapped

Leave a Comment / Artificial Intelligence, Christmas, Digital Marketing, Public Sector Marketing, Social Media, Social Media For Public Sector /

Celebrating a Year of Growth, Gratitude, and AI Innovation As 2024 draws to a close, I want to take a moment to reflect on an incredible year and express my deepest gratitude to you for being part of my journey. Here’s My 2024 Unwrapped: We kicked off the year with a bang, celebrating the 10th

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Beyond the Logo: The Power of Branding in a Digital World

Leave a Comment / Digital Marketing, Digital Marketing Strategy, Digital Transformation, Public Sector Marketing, Social Media /

In a recent LinkedIn Live session with branding expert Janine Sullivan, we explored the critical role of branding in today’s digital landscape. This insightful conversation highlighted that branding isn’t just about a logo—it’s about shaping perceptions, fostering trust, and creating lasting connections with your audience. Here’s a deeper dive into the key takeaways from the

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How can public sector get AI-ready?

Leave a Comment / Artificial Intelligence, Digital Marketing, Digital Marketing Strategy, Public Sector Marketing /

Gartner predicts less than 25% of Government organisations will Have Generative AI-enabled citizen-facing services by 2027 Governments worldwide are exploring the potential of generative AI (GenAI) to improve citizen services, but according to Gartner, fewer than 25% will have implemented it for citizen-facing services by 2027. The hesitation comes from concerns about public failure and

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Top Trends in Public Sector Marketing: Insights from 2024

Leave a Comment / Digital Marketing, Digital Marketing Strategy, Public Sector Marketing /

As we approach 2025, public sector marketing continues to transform rapidly, driven by digital innovation, AI advancements, and rising demands for transparency. Over the past year, my work with public sector organisations globally has offered insights into how they are navigating these changes. I took the time to review my recent projects, their outcomes, and

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Digital Marketing Trends for 2025

Leave a Comment / Digital Marketing, Digital Marketing Strategy, Public Sector Marketing /

We’ve been having a look at the Performance Marketing Report by iQuanti This comprehensive study outlines major industry shifts, driven by evolving technology, changing consumer behaviour, and platform innovations. It provides public sector marketers with data, trends, and insights, helping them navigate the increasingly complex digital marketing landscape. Key Trends Impacting Digital Marketing 1️⃣ AI

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REQUEST FOR QUOTATION | TIDAL Arts

Leave a Comment / Digital Marketing, Online PR, Public Sector Marketing /

Project Overview TIDAL ArtS: Transforming and Inspiring Aquatic Landscapes through Art and Science is a vibrant EU-funded project dedicated to fostering artistic expression and cultural exchange to promote and engage citizens on the European Commission’s mission to restore or ocean and water health by 2030. We are now seeking a talented contractor or creative agency

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Episode 62 – Innovation in Public Sector

Leave a Comment / Digital Marketing, Podcasts, Public Sector Marketing Show, Public Sector Marketing Show Podcast /

The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a light on the Irish Government’s digital transformation strategy.  > I share the innovative projects we are working on with our public sector

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Episode 61 – 7 Steps to Social Media Success in Digital Diplomacy

Leave a Comment / Digital Marketing, Podcasts, Public Sector Marketing Show, Public Sector Marketing Show Podcast /

Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service.  But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging

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Episode 60 – Social Media for Good – From Ukraine to Ireland to Sow Seeds of Hope

Leave a Comment / Digital Marketing, Podcasts, Public Sector Marketing Show, Public Sector Marketing Show Podcast /

Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives.  In today’s show I am sharing a story that epitomises just that. From Ukraine to Carlow, we hear from a Ukrainian

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