Digital Transformation

PSMP 2020 Trends Blog

2020 Public Sector Marketing Trends | The 7 Deadly Sins of Poor Leadership

We’ve turned a corner into a new decade and with that public sector marketing pros have no choice but to elevate the standards of digital communications in their government agencies. Having conversations about ‘if we should finally launch X social network or what’s the ethics around data capture?’ feels so 90s and reeks of rudderless […]

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book authority blog

Public Sector Marketing Pro Named Top PR Book for 2020

I actually cannot believe I’m writing this! What a way to end the decade!   Last Friday I discovered that my book Public Sector Marketing Pro was named the top PR book of 2020 by Book Authority. The website collects and ranks the best books in the world, so it is a great honour to get this kind

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SOSM PR

Ireland’s Public Sector Social Media Footprint Analysed in First National Study

Global public sector communications leader Joanne Sweeney, successfully launched the first The State of Social Media Report in the Public Sector. It details the most successful social media accounts across Ireland’s public sector.

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