Public Relations

Episode 75 – Public Sector Marketing Pro Audiobook Chapter

My new book, the 2nd Edition of Public Sector Marketing Pro is out now! It’s the definitive guide to digital marketing and social media for government and public sector. Coming soon to Audible is the accompanying audiobook. But to celebrate the release of the book, I’ve decided to give my loyal Public Sector Marketing Show listeners

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Episode 74 – How to Reduce Your Digital Carbon Footprint

We have less than 8 years to save the planet. It’s a pretty depressing statistic. According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly. So it got me thinking. How much carbon am I emitting from my digital activity? Then I thought you would like to know more about

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Episode 73 – Should Public Services Be Available Online?

We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline? But is it changing? Estonia is a European leader is eGovernment and has been for almost a decade.  We are playing catch up in Ireland, but so are many countries. 

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Episode 71 – How to Create Engaging Social Media Content

Are you struggling to produce enough or the right type of digital content that makes an impact? Do you want to in-source and streamline your content marketing?  Is the overwhelm of social video taking its toll? I see you, but I got your back. I’m excited to share the news that we are Brand Ambassadors

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Episode 70 – Why You Need to Rethink Your Public Sector PR Strategy

My favourite annual research is out and it’s time to understand the ever-changing news landscape. The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online. This year’s report looks at the progress on pay models and the popularity of curated editorial products like

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