Public Sector Marketing Show Podcast

The Important Role of Media to Safeguard Democracy

Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show. In today’s episode, I’m getting serious. Serious about the disruption of mainstream media, attacks on journalists and the threats to our democracy.  Online hate is increasing, politicians are hanging up their political boots as it has become too much and […]

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How to Master Workplace Wellbeing in the Remote Working Age

Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. In today’s episode I’m asking the questions: I take a closer look at how workplaces are changing for the better and some of the innovative strategies that organisations are introducing and implementing.  I interview Dolores Andrew who recently held a

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The New Rules of PR in 2024

Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. The rules of PR and marketing are changing so fast, faster than we can say transformation.  But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get

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Social Responsibility & Influencer Marketing Ethics 

Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. In a recent episode, I talked about the value and power of influencer marketing in 2024.  But in today’s show, I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline.  Did

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Celebrating 100 Episodes

Hello and welcome to Season 6 and Episode 100 of the Public Sector Marketing Show. It’s Episode 100, and we’re celebrating in a big way! 🎊 This milestone episode was marked with a special live webinar to launch our new website and discuss Social Media & AI Trends. We explore how AI is driving engagement

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Influencer Marketing Trends 2024

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing.  For anyone scoffing at this sector, you would do well to sit up and take note.  We are living in the creator economy where social networks are paying

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How to Manage the Threat of Deep-Fake in Public Sector

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake.  The combination of the Internet, social media, generative

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The Future of Jobs Report: Where now for marketers?

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show.   The World Economic Forum has published its Future of Jobs Report.  They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence.  This disruption is being further affected by

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AI Communications Use Policy for Public Sector

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show.  2024 is the year of AI isn’t it? If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others.  But there is still so much uncertainty and fear around AI being

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