Peterborough City Council has created an AI chatbot called “Hey Geraldine”, trained on the 35 years’ expertise of veteran therapy practitioner Geraldine Jinks.The aim is to allow social care colleagues to ask care-related questions instantly and at any time. Hello and welcome back to AI SIX, the podcast that helps you embrace and implement AI […]
Hello and welcome to Season 6 and Episode 107 of the Public Sector Marketing Show. In our latest podcast episode, I sat down with Michelle Bono, an expert with over 30 years of experience in local government communications, to discuss a topic that’s becoming increasingly important—Artificial Intelligence (AI) in public sector communication. Michelle shared her
AI in Action: Transforming Communication in Local Government Read More »
Hello and welcome to Season 6 and Episode 106 of the Public Sector Marketing Show. Artificial Intelligence (AI) is no longer a distant concept; it’s a reality transforming the way we live, work, and interact. In recent years, AI has evolved at lightning speed, leaving many of us wondering about its long-term impact on our
The AI Era: Exploring Ethics, Policy, and the Future of Work Read More »
Hello and welcome to Episode 105 of the Public Sector Marketing Show. The digital landscape is evolving rapidly, and with it comes a demand for fresh, skilled talent ready to lead the way. That’s where the new Digital Marketing Apprenticeship Programme comes in, offering a unique opportunity for both employers and aspiring digital marketers across
Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show. In today’s episode, I’m getting serious. Serious about the disruption of mainstream media, attacks on journalists and the threats to our democracy. Online hate is increasing, politicians are hanging up their political boots as it has become too much and
The Important Role of Media to Safeguard Democracy Read More »
Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. In today’s episode I’m asking the questions: I take a closer look at how workplaces are changing for the better and some of the innovative strategies that organisations are introducing and implementing. I interview Dolores Andrew who recently held a
How to Master Workplace Wellbeing in the Remote Working Age Read More »
Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. The rules of PR and marketing are changing so fast, faster than we can say transformation. But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get
The New Rules of PR in 2024 Read More »
Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. In a recent episode, I talked about the value and power of influencer marketing in 2024. But in today’s show, I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline. Did
Social Responsibility & Influencer Marketing Ethics Read More »
Hello and welcome to Season 6 and Episode 100 of the Public Sector Marketing Show. It’s Episode 100, and we’re celebrating in a big way! 🎊 This milestone episode was marked with a special live webinar to launch our new website and discuss Social Media & AI Trends. We explore how AI is driving engagement
Celebrating 100 Episodes Read More »
Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing. For anyone scoffing at this sector, you would do well to sit up and take note. We are living in the creator economy where social networks are paying
Influencer Marketing Trends 2024 Read More »
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