If you’ve been using TikTok’s “Custom Identity” option to run ads without actually having a TikTok account, you need to act now. TikTok is phasing out this workaround in early 2026. Once it’s gone, every advertiser will need a verified TikTok profile linked to their ads. No account, no ads. I’ve seen this catch out […]
Gov Comms Pros: Are You Running TikTok Ads Without an Account? Read More »
Thank you to everyone who attended today’s webinar on Meta Support Pro. While the session wasn’t recorded, I want to ensure you have access to the key resources and support discussed by Jennifer O’Mahony from Meta. Accessing Meta Support Pro To connect directly with a Meta Support Pro for assistance with product, operational, or technical
Webinar Follow-Up: Meta Support Pro & Resources Read More »
Inspired by Musk and DOGE As someone who has dedicated my career to helping government and public sector professionals excel, I can’t help but feel disheartened watching how federal workers in the United States are being treated right now. Last week Mr Musk requested U.S. federal employees to send weekly achievement reports to the Department
How to Nail Your “What I Achieved Last Week” Email Read More »
The era of online hate speech is depressing and depraved As we emerge from another U.S. election and gear up for Ireland’s general election, the public’s relationship with politicians has become increasingly complex. Politics has rarely been as divisive as it is today, and the challenges facing those in office extend beyond policy disputes; politicians
Why Do We Hate Politicians? Read More »
Social media is a critical communications channel for government and public sector agencies as the public expect you there. Social media is a fantastic way to connect with audiences, share vital and real-time information, and foster transparency. The newly released social media benchmarks from Hootsuite offers a valuable lens through which public sector agencies can
NEW RESEARCH: Social Media Benchmarks in Government Read More »
In this blog I’m going to share with you my thoughts on ‘no comment’. I began my career as a broadcast journalist and often I heard that phrase ‘no comment’ from press and media relations pros who were working in government and public sector. I always felt that obviously I didn’t get my response,
Why ‘No Comment’ Can Spark A Social Media PR Crisis Read More »
In this blog I want to introduce you to the concept of content repurposing that will help you get the most out of your content when you’re developing your digital marketing and social media plans. When you create your content marketing strategy and you’re crystal clear on what you want to say and who
The Concept of Content Repurposing Read More »
In this blog, I want to talk about social listening. Social listening is the act of actually listening to public conversations that are happening across social media and forums and blogs. In the past six months I’ve read two media articles criticising government and public sector agencies for engaging in social listening. I have
Social Listening is Not Big Brother! Read More »
In this blog I’m going to share with you my tips on how to create a 12-month social media content plan calendar. Content is the fuel that ignites conversations right across the social web. Without content we’re not going to trigger conversations. Without content we’re not going to get our marketing conversions. Always
How to Create a 12 Month Social Media Calendar Read More »
In this blog I’m going to share with you how you conduct a social media audit. We’re at the early stages of the year and you should be thinking about your social media strategy. But you can’t truly undertake a social media strategy until you’ve completed your social media audit. So what’s involved?Â
How to Conduct a Social Media Audit Read More »
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