Social Media For Public Sector

Thumbnail Why No Comment Can Spark A Social

Why ‘No Comment’ Can Spark A Social Media PR Crisis

In this blog I’m going to share with you my thoughts on ‘no comment’.    I began my career as a broadcast journalist and often I heard that phrase ‘no comment’ from press and media relations pros who were working in government and public sector.  I always felt that obviously I didn’t get my response, […]

Why ‘No Comment’ Can Spark A Social Media PR Crisis Read More »

Thumbnail Social Listening is Not Big Brother

Social Listening is Not Big Brother!

In this blog, I want to talk about social listening.  Social listening is the act of actually listening to public conversations that are happening across social media and forums and blogs.    In the past six months I’ve read two media articles criticising government and public sector agencies for engaging in social listening.  I have

Social Listening is Not Big Brother! Read More »

Thumbnail How to Create a 12 Month Social Media Calendar

How to Create a 12 Month Social Media Calendar

In this blog I’m going to share with you my tips on how to create a 12-month social media content plan calendar.    Content is the fuel that ignites conversations right across the social web.  Without content we’re not going to trigger conversations.  Without content we’re not going to get our marketing conversions.    Always

How to Create a 12 Month Social Media Calendar Read More »

Thumbnail How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

In this blog I’m going to share with you how you conduct a social media audit.    We’re at the early stages of the year and you should be thinking about your social media strategy.  But you can’t truly undertake a social media strategy until you’ve completed your social media audit.    So what’s involved? 

How to Conduct a Social Media Audit Read More »

Thumbnail Why Your Staff Should be Front and Centre of Your Social Media

Why Your Staff Should be Front and Centre of Your Social Media

Employee advocacy is one of the developing themes this year on social media, so how can we leverage our staff base to amplify and advocate for our policies, for our positions and for the decisions we are taking?    Did you know that when a member of staff actually publishes content it has six times

Why Your Staff Should be Front and Centre of Your Social Media Read More »

Thumbnail How to Convince Senior Leadership in Public Sector that Social Media Matters

How to Convince Senior Leadership in Public Sector that Social Media Matters

In this blog I’m going to talk to you about how you can convince senior leadership to fully embrace social media, and digital communications.    If you’re a senior leader and you’re reading this, you need to know, this is the most asked question that I get and I work with hundreds of public sector

How to Convince Senior Leadership in Public Sector that Social Media Matters Read More »

Thumbnail How Government Public Sector Leaders Can Be Social... 1

How Government & Public Sector Leaders Can Be Social Media Influencers

I’m back with you again, but this time I’m going to speak to you about how public figures, senior leaders and politicians can be influencers online.   I recently read an article in Irish media actually criticising politicians for attempting to become influencers on social media.  I kind of got a bit annoyed with it. 

How Government & Public Sector Leaders Can Be Social Media Influencers Read More »

Scroll to Top

Subscribe Today!

Subscribe for free content from our blog, podcast and YouTube channel as well as news and views on all things public sector marketing.