Strategy, skills, speaking, campaign management At the Public Sector Marketing Institute, we understand how demanding communications and marketing can be in the public sector. So many demands on you, so little time, so many changes in digital marketing and so many skills you need to have. But that’s where we come in – as your […]
Partnering for Success: How I Can Support You in 2025 Read More »
I know that there are going to be raised eyebrows reading this headline but stick with me! As LinkedIn rolls out its new video feed, public sector leaders need to recognise its potential as a powerful communication tool. Just like TikTok, LinkedIn is now a platform where short, dynamic videos can transform how you engage
The Reuters Institute’s report, “What do people want? Views on platforms and the digital public sphere in eight countries,” provides detailed statistics on public engagement with digital platforms for news and political information across Argentina, Brazil, Germany, Japan, South Korea, Spain, the UK, and the USA. I thought this research was particularly relevant for, and
Your 2025 Digital Channel Strategy Based on What Audiences Want Read More »
Celebrating a Year of Growth, Gratitude, and AI Innovation As 2024 draws to a close, I want to take a moment to reflect on an incredible year and express my deepest gratitude to you for being part of my journey. Here’s My 2024 Unwrapped: We kicked off the year with a bang, celebrating the 10th
AI And All That: 2024 Wrapped Read More »
As we wrap up 2024, I want to take a moment to reflect, celebrate, and prepare for an impactful year ahead. This year has been nothing short of remarkable, with 54 government and public sector agencies served, 2,709 professionals trained across 11 countries, and countless conversations centred around elevating public sector communications. To every one
The Twelve Days of Public Sector Marketing: Reflecting on 2024 and Preparing for 2025 Read More »
While the political hacks were pouring over the tallies in Ireland’s General Election campaign, I kept a keen eye on how the electorate was engaged over the past three weeks on social media. An RTÉ, The Irish Times, TG4, Trinity College Dublin Exit Poll asked voters how they their information during a general election.
Social Media is Runner Up in General Election 2024 Read More »
X, formerly Twitter, the social platform owned by Elon Musk, has diluted the block function. A feature many consider crucial for online privacy and safety, including this writer, now allows those you have blocked to still see your content. Ever since Musk bought X, there have been ongoing discussions about removing the block option entirely.
The X-odus is Real: X Move to Water Down Blocking and Post-Election Exodus Read More »
Social media is a critical communications channel for government and public sector agencies as the public expect you there. Social media is a fantastic way to connect with audiences, share vital and real-time information, and foster transparency. The newly released social media benchmarks from Hootsuite offers a valuable lens through which public sector agencies can
NEW RESEARCH: Social Media Benchmarks in Government Read More »
In this blog I’m going to share with you my thoughts on ‘no comment’. I began my career as a broadcast journalist and often I heard that phrase ‘no comment’ from press and media relations pros who were working in government and public sector. I always felt that obviously I didn’t get my response,
Why ‘No Comment’ Can Spark A Social Media PR Crisis Read More »
In this blog I want to introduce you to the concept of content repurposing that will help you get the most out of your content when you’re developing your digital marketing and social media plans. When you create your content marketing strategy and you’re crystal clear on what you want to say and who
The Concept of Content Repurposing Read More »
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