Social Media Tools

How to Turn Long Videos Into Social Media Clips with Adobe Express AI Clip Maker

I’m honoured to be confirmed as a panelist at the AI for Developing Countries Forum Geneva Summit in Geneva, where I’ll join global leaders to discuss how small nations can negotiate with Big Tech on AI.

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Social Media Best Practice: What High-Performing Teams Are Doing Differently

Over the past two days working with communications and marketing teams, one theme came through clearly: the organisations seeing the strongest results on social media are not necessarily producing the most content. They are producing the most intentional content. We also explored how AI can be used to improve content systems, using a number of

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The Receipts Never Disappear: A Letter to Your Future Digital Self

I stood in front of a room of Transition Year students last week and asked a simple question. “Who here uses AI?” Every hand shot up. Not a hesitation in the room. Then they reeled off the names – ChatGPT, Gemini, Claude, Copilot, Perplexity, My AI on Snapchat. They knew the lot. Some of them

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Why Adobe Express AI Assistant Feels Like a Creative Partner

If you’ve spent years in creative roles, you’ll know the rhythm: ideas spark quickly, but execution can take time. As a business owner wearing multiple hats, chief creative director, copywriter, strategist, I’ve been writing creative briefs for over 20 years. And while collaboration is essential, it often comes with friction. The back-and-forth with designers and

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AI-Powered Content Creation Just Got a Lot More Accessible (and It’s Free for UK Users Right Now)

I talk about AI every single day. On my podcast, in my workshops, in my newsletter. And if there is one question I get more than any other from marketing and comms professionals, it is this: “Where do I actually start?” Not with strategy documents. Not with policy frameworks. With the practical, everyday stuff. Making

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Free Webinar: Learn How to Create Scroll-Stopping Video with CapCut

Are you spending way too much time editing videos that still don’t quite land? Or maybe you’ve been putting off video altogether because it seems too complicated or time-consuming? That’s all about to change. Join me for a free live webinar where I’ll show you how to create powerful short-form video content using CapCut –

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7 Key Reasons Public Sector Agencies Must Set Up Their Meta Business Manager Accounts Correctly

Join our upcoming webinar with Meta to find out how to access Meta Pro Support if you come across any issues. Register HERE. Over the past year we have seen an increase in client requests for support over a range of issues including but not limited to: Therefore, we decided to team up Meta HQ

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