Social Media Trends

Gov Comms Pros: Are You Running TikTok Ads Without an Account?

If you’ve been using TikTok’s “Custom Identity” option to run ads without actually having a TikTok account, you need to act now. TikTok is phasing out this workaround in early 2026. Once it’s gone, every advertiser will need a verified TikTok profile linked to their ads. No account, no ads. I’ve seen this catch out […]

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Your 2025 Digital Channel Strategy Based on What Audiences Want

The Reuters Institute’s report, “What do people want? Views on platforms and the digital public sphere in eight countries,” provides detailed statistics on public engagement with digital platforms for news and political information across Argentina, Brazil, Germany, Japan, South Korea, Spain, the UK, and the USA. I thought this research was particularly relevant for, and

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