Social Media

How to Turn Long Videos Into Social Media Clips with Adobe Express AI Clip Maker

I’m honoured to be confirmed as a panelist at the AI for Developing Countries Forum Geneva Summit in Geneva, where I’ll join global leaders to discuss how small nations can negotiate with Big Tech on AI.

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AI-Powered Content Creation Just Got a Lot More Accessible (and It’s Free for UK Users Right Now)

I talk about AI every single day. On my podcast, in my workshops, in my newsletter. And if there is one question I get more than any other from marketing and comms professionals, it is this: “Where do I actually start?” Not with strategy documents. Not with policy frameworks. With the practical, everyday stuff. Making

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How to Create TikTok Ads Faster Using Adobe Express

What’s new? This Adobe Express update is designed to make TikTok ad creation faster, more collaborative, and more on-trend. It includes: Step-by-step: How to use it 1. Start your project in Adobe Express Go to the homepage, hit the + button, and search for TikTok ad. Choose a blank canvas or start with a pre-built

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15 Key Takeaways: Digital News Report 2025, Ireland

My favourite study of the year is here. The Reuters Institute’s Digital News Report 2025, produced by the University of Oxford, is out, and as always, it’s essential reading for anyone working in media, communications, or public engagement.  With data from over 80 countries, plus a local lens on Ireland, it paints a powerful picture

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Free Webinar: Learn How to Create Scroll-Stopping Video with CapCut

Are you spending way too much time editing videos that still don’t quite land? Or maybe you’ve been putting off video altogether because it seems too complicated or time-consuming? That’s all about to change. Join me for a free live webinar where I’ll show you how to create powerful short-form video content using CapCut –

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Is the Door Finally Open for Government and Public Sector Agencies on TikTok?

I nearly jumped off my sofa when I read this article on Friday night. On Saturday morning, I woke up early and penned this blog post. The TikTok clock has just started ticking for the government and public sector. The clock I am referring to is the stopped clock! For years, the answer to the

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7 Key Reasons Public Sector Agencies Must Set Up Their Meta Business Manager Accounts Correctly

Join our upcoming webinar with Meta to find out how to access Meta Pro Support if you come across any issues. Register HERE. Over the past year we have seen an increase in client requests for support over a range of issues including but not limited to: Therefore, we decided to team up Meta HQ

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