Twitter

The X-odus is Real: X Move to Water Down Blocking and Post-Election Exodus

X, formerly Twitter, the social platform owned by Elon Musk, has diluted the block function. A feature many consider crucial for online privacy and safety, including this writer, now allows those you have blocked to still see your content. Ever since Musk bought X, there have been ongoing discussions about removing the block option entirely. […]

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The Mass Exodus of Public Sector From X to LinkedIn

There’s been a trend happening over the past 12 months that I’ve been noticing in my work and it’s the deliberate move by public sector – corporate communications, leadership and even more generally staff – to LinkedIn.  They are quietly quitting X. If I’m honest, in the past 12 months the number of requests for

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Episode 63 – Twitter as a PR Tool

Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world! Twitter is a powerful PR war room platform and crises are won and lost there. In today’s show I’m exploring the role of Twitter for your PR strategy and

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