However, one sector of society that has not shut down is our government and public sector agencies. The public are facing a crisis of compromised health, confidence and their financial and mental well-being.
Meanwhile, our healthcare services and national governments are dealing with a public health crisis not seen in our lifetime.
With no pharmaceutical intervention to stop, cure or vaccinate against the spread of this novel virus, we are left with the power of communication and the resolve and resilience of people.
So why aren’t people getting the message after solid weeks of daily updates from national health and governments?
The human race is imperfect, the messages will be lost amidst fake news and scaremongering and the opportunists will take advantage.
Please note places on this coaching programme are limited
This accredited Certificate is aimed at senior leaders, managers, communications and marketing professionals that need to confidently and competently communicate with citizens online.
There’s been a surge in social and search queries.
I’m keeping on top of the online citizen trends as well as how Governments are reacting across the globe.
To help support you now to be responsive and agile we have created a suite of social media and digital assets which you can customise for yourself.
We have created these based on the top 10 conversations happening right now, we are also committed to updating them as required. So we will prompt you by email to use new content with based on new trends.
This will include 8 branded Canva templates covering the following themes/topics:
> What You Need to Know
> Our Community Response
> Public Health Messages
> We are Working From Home
> Follow Trusted Sources
> Access Free Resources
> How to Get in Touch
Each graphic will be supplied in five different sizes for posting to Facebook, Twitter, LinkedIn, Instagram and Stories.
This will include 4 unique branded videos - 2 videos using text and imagery and 2 animated videos.
The videos will be supplied in 3 different sizes (square, vertical and horizontal) and the animated videos will be supplied in 1 size (horizontal).
The videos will not be directly editable, but any changes that are required can be requested and our design team will assist accordingly.
All videos will be supplied in .mp4 format.
This will include a suggested content calendar which your organisation can use to keep your COVID-19 digital crisis communications on track.
This will be supplied as a Canva template, which your communications team will be able to edit as required.
Do you need to put a plan in place to respond to citizens?
How are your counterparts in the UK or US or in another agency in Ireland responding?
We can complete a social media audit and do a comparative analysis against another organisation based on content, performance and strategy.
The report includes recommendations on how you should move forward during this crisis period.
Is your website one of them? Do you need to create a dedicated section for COVID-19?
This audit will answer these questions, and more, while providing recommendations on how you should move forward during this crisis period.