DeepSeek has sent an AI shockwave across marks, industry and media for its capabilities, speed, and potential to disrupt AI. But what is it, and why is everyone talking about it?
Welcome to AI Six, the podcast for marketers embracing the AI age. I’m Joanne Sweeney and today, I’m diving into DeepSeek—the Chinese AI model that’s causing a stir in the tech world.
What is DeepSeek?
DeepSeek, is a large AI model with advanced reasoning and problem-solving abilities. Unlike some AI models that focus on text or images, DeepSeek is multimodal, meaning it can handle multiple types of data, like text, images, and code.
So what is unique about it? Well, it’s its speed, efficiency, and its ability to generate highly coherent responses. It is categorically another step in AI’s rapid evolution.
But more than that, DeepSeek’s model outperformed Meta’s Llama 3.1, OpenAI’s GPT-4o and Anthropic’s Claude Sonnet 3.5 in accuracy, ranging from complex problem-solving to math and coding.
Understandably it’s making the early adopters nervous. But for marketers it means that this technology will be able to do more and cost less. So we are watching it with great interest.
The “Shook” Factor
So is bigger better when it comes to AI?
Everyone wants to know why DeepSeek is shaking things up? First, it’s proving that open-source AI is catching up with proprietary models like those from OpenAI, Meta and Google.
Secondly, the cost efficiency has disrupted the market, hence the stock market shock.
Let’s compare the training cost of DeepSeek v3 to Meta’s Llama v3.1 – a staggering $5.6 million versus $123 million.
Source: https://apxml.com/posts/training-cost-deepseek-v3-vs-llama-3
Thirdly, organisations and businesses are already testing it for automated research, content creation, and even software development. If DeepSeek continues improving, it could seriously change how we use AI.
DeepSeek vs. The Competition
How does it compare to other models?
- Vs. GPT-4 – Some claim it’s faster and more efficient, but OpenAI’s model still has the brand trust and developer ecosystem.
- Vs. Gemini (Google) – Google’s Gemini is heavily integrated into search and Google’s products, while DeepSeek is more flexible.
- Vs. Open-Source Models – It’s considered one of the strongest open-source contenders, making AI more accessible.
Real-World Applications
Companies are already using DeepSeek for:
- Automating customer support with smarter chatbots
- Generating complex research reports faster than humans
- Programming assistance, reducing manual coding
If these applications continue growing, DeepSeek could become a serious AI powerhouse.
The Future of DeepSeek
So, where is this going?
Some experts believe DeepSeek could push AI accessibility forward, making cutting-edge models more widely available. Others warn about misuse, bias, and regulatory challenges.
It’s a Chinese-owned company, spun out from a Chinese investment firm, so might that repel global use? Well, not if the app download numbers are anything to go by in the first week of its launch. On iOS, DeepSeek is, at the time of recording, the No. 1 free app in the U.S. App Store as well as 51 other countries.
So the key question is: Will DeepSeek set a new standard, or will it be a stepping stone for something even bigger?
The Big Question
That’s it for today’s episode. What do you think—will DeepSeek change the AI landscape, or is it just another hype cycle?
If AI is something you want to know more about to progress your career, then why not check out my Diploma in AI for marketers or hire me to deliver an in-company AI workshop. Use the code AISIX10 on our website publicsectormarketingpros.com.
Let me know your thoughts, and don’t forget to subscribe to AI Six.
About the Podcast Host
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
