Episode 27- What Public Sector Marketing Can Learn from Digital Journalism Tactics

As a former broadcast journalist, I always seek out the real story.

What is at the heart of an issue, a success, or a stalemate situation? My journalistic instinct and skills have served me very well throughout my career but in particular in my work as a public sector marketing coach, consultant, and trainer. 

When you think like a journalist you are considering: 

1. What’s in the public interest?
2. Where’s the source of the truth?
3. Dissemination of the story 

So coming up in Episode 27 of the Public Sector Marketing Show:

• > Why I never abandoned the journalist in me    
• > 7 digital journalism tactics that public sector marketing pros should employ in their communications strategy 
• > I interview Glen Mulcahy, a mobile journalism (MoJo) expert who shares his insights into what mobile content we should be creating for the greatest online impact 

Stay tuned as this episode will provide you with lots of inspiration to inject into your digital marketing.

Joanne’s Column: Why I never abandoned the journalist in me!

The skills I learned and practiced as a journalist has served me well. I can see the story from all angles and I know how to craft a story that engages and excites the public. It's also useful that I know how to think like a journalist while working as a PR or social media consultant. I can see so many similarities now between the work I did as a broadcast journalist to my role as a digital marketing consultant and so this episode goes deeper into these themes.

7 Digital Journalism Tactics That Public Sector Marketing Pros Can Leverage

#1 Answer the 5 Ws + 1 H

#2 Invest 80 cent of your euro in the headline

#3 Hold attention with multi-media 

#4 Show, don’t tell

#5 Trusted sources 

#6 Timely and breaking 

#7 Analyse the data and set KPIs

Interview with Glen Mulcahy, MoJoFest Founder and Titanium Media CEO

On today’s show, I’m joined by Glen Mulcahy is the Founder of Titanium-Media, a media training and consultancy firm that specializes in mobile journalism and social video storytelling. A former Head of Innovation with RTÉ, Ireland's national public broadcaster, he has inspired and driven the growth of mobile journalism within RTÉ's newsroom and across other European broadcasters. Glen leads RTÉ's mobile journalism project ("mojo") and RTÉ is successfully using mobile devices and apps to create finished news stories for broadcast and online which reach the highest possible quality standards. He also founded of Mojocon- the 1st international mobile journalism conference which was held on an annual basis from 2015-2017.

Glen has trained in excess of 7000 journalists in Europe, the US, and the Middle East, across television, radio, print, and online and his specialties are Mobile Journalism, Video Journalism, DSLR FilmMaking, and Photography. He is at the forefront of engaging with new technologies and working up solutions for how such technologies can transform the way traditional media organisations work.

Glen is one of the first three trainers in the world to be certified as a trainer in LumaFusion, the most powerful video editing App for iOS.

A former broadcast engineer, Glen has worked in the broadcast industry for over nineteen years - but says the current disruptive trends in technology are some of the most exciting and challenging he has seen. Glen presents at journalism and technology conferences on a regular basis. 

Connect with Glen on Social Media 

@GlenBMulcahy Twitter

@Glen Mulcahy LinkedIn 

@glenmulcahy Instagram 

@Titanium Media Facebook

Resources

GET OUR EBOOK
Digital Marketing in the Public Sector -  Out with the old, in with the new, how to further your career.

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Thank You for Listening!

Thank you for tuning into episode #27. If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.

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