Episode 29 -Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector


Europe is facing a digital skills crisis and in Ireland, despite having attracted big tech companies in the last decade, there is still a skills gap.

The public sector is behind the curve of the private sector but COVID-19 has provided a unique opportunity to catch up. 

The pandemic has accelerated the shift to online and now public sector marketing pros and decision-makers need to upskill in digital marketing right across their organisation.  

The results of that an enhanced work force of digital and social media marketers will bring far outweighs any costs (time or monetary).

Coming up in Episode 29 of the Public Sector Marketing Show:

  • > Why public sector need to level up their digital communications skills
  • > In-sourcing V out-sourcing digital marketing knowledge 
  • > I speak to Amanda Rosearne, CEO of CPD Standards Office about the role of CPD accreditation for digital marketing and social media skills 

If you are intending to progress your public sector career, stay tuned!

[click_to_tweet tweet=”I interview with Amanda Rosewarne, about her career has focused on training & CPD. | #PublicSectorMarketingShow #DigitalMarketing #DigitalSkills” quote=”I interview with Amanda Rosewarne, about her career has focused on training & CPD. | #PublicSectorMarketingShow #DigitalMarketing #DigitalSkills”]

Joanne’s Column: Do you have Digital Ambition?

If you really want to progress your career then having a digital skillset under your professional belt is a guaranteed way to get ahead in the public sector. 

There is no doubt that you have to take time out to really focus on upskilling, but that investment is going to immediately impact yourself and your employing organisation. 

Those pros who take our courses are very career-orientated and many get the promotion they’ve been seeking. 

So in today’s column, I’m priming your mindset for digital ambition.

Consulting: Digital Communication Skills are the Key to Public Sector Success!

Here are the digital skills that public sector pros need right now.

  • Developing digital and social media strategy
  • Analytics and reporting on data trends and insights
  • Copywriting for the social web
  • Community management and moderation
  • Content creation – video, audio, graphics
  • Podcasting
  • Email marketing
  • Website marketing
  • Search engine optimisation
  • Pay Per Click Advertising
  • Social storytelling
  • Mobile video creation

What other’s would you add?

Interview with Amanda Rosewarne, CEO of the CPD Standards Office

Over the past two decades her career has focused on training & CPD. She is passionate about the effectiveness of professional development and making people employable regardless of their career stage.

Amanda’s background is in occupational psychology and her expertise lies within Continuing Professional Development (CPD), lifelong learning, training and professional development.

As an organisational psychologist practitioner, she has advised hundreds of organisations on providing CPD activities and schemes, and 11 years ago I founded the CPD Research Project, based at Kingston University.

Her organisation, the Professional Development Consortium, which houses the CPD Research Project and The CPD Standards Office aims to raise the quality of CPD provision across all sectors and ultimately create a positive experience of CPD activities by raising CPD standards with our accreditation services. Public Sector Marketing Institute is a proud member and all our courses, events and my coaching work is accredited by CPD Standards.

“Connect with Amanda on LinkedIn.”


Digital Marketing in the Public Sector –  Out with the old, in with the new, how to further your career.


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Thank You for Listening!

Thank you for tuning into episode #28 to find out the number one digital strategy for the next 10 years. If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at [email protected].

If you haven’t already, please subscribe to The Public Sector Marketing Show or your preferred podcast platform.


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