Digital Skills Academy for Government and Public Sector organisations

Upskill your staff with accredited digital marketing and social media training

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Scale digital skills in your Public Sector or Government agency

Social media is the responsibility of everyone in the organisation. In order to be fully digitally agile, you need to scale the knowledge among key departments and staff.

Fast track your organisation digital communication skills

We can now provide you with your own internal digital skills academy by licencing access to our accredited training programmes.

Our academy will fast-track your organisation’s digital transformation.

Our practical modules and tactical tutorials will show your team how to turn traditional marketing into agile digital communications.

They will learn key skills such as:

• How to manage a government crisis on social media.
• How to engage the public in positive conversations on social media.
• How to get a return from digital advertising.
• And much, much more...

When you join our academy, I will design your 12-month training roadmap based on your organisation's needs. You will have clarity on what you can achieve with your new social skills.

Each member of your team will get there own personalised account, where they will be able to learn at there own speed, you can also track their progress to get the most out your new digital superstars.

We will provide monthly progress reports for each of your team members and providing accountability along the way.

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"I will be your digital mentor and guide as I provide you with very practical skills, templates, guides and video tutorials, all of which are CPD accredited."

What training do you offer?

We can now provide you with your own internal digital skills academy by licencing access to our accredited training programmes.

If your organisation is going to truly embrace digital communications, you need to extend the skillset beyond the social media manager.

Did you know there is a 22% digital skills gap right now in Europe and this includes professionals. I have launched this academy so hard-working, dedicated and exceptional staff within Government departments and public sector organisations can bring their knowledge and skills into the Digital Age. There's no longer a need to out-source fundamental digital skills.

You need to retain that sound knowledge in-house so that all your existing staff can contribute and play a part in digital transformation.

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How we are different to an agency?

Public Sector Marketing Pros is a bespoke digital training and consulting company for Government and public sector.

We understand that public interest messaging is very different to sales in a private company. Our mission it to empower you, so that you don't need us anymore. We value your knowledge expansion so much, we Licence our programmes so that the skills are retained in the organisation.
You own the knowledge and the new practices we teach you.

What can we learn?

SOCIAL MEDIA MODULES

FACEBOOK

  • Facebook marketing strategy
  • Facebook advertising
  • Facebook chatbots
  • Managing a Facebook Group
  • Facebook Livestreams

TWITTER

  • Twitter marketing strategy
  • Twitter advertising
  • Twitter Live
  • Twitter chats

INSTAGRAM

  • Instagram marketing strategy
  • Instagram Stories
  • Instagram Newsfeed
  • Instagram Live
  • IGTV

LINKEDIN

  • LinkedIn for professionals and senior leaders
  • LinkedIn for recruitment
  • LinkedIn company pages for organisations

YOUTUBE

  • YouTube strategy
  • Branding your YouTube Channel
  • Optimising videos on YouTube

STRATEGY

  • Social media strategy template
  • Social media policy template
  • Social media management
  • Social media content planning
  • Leveraging Hashtags on social media
  • Social media apps for visual storytelling
  • Social media reporting
  • Measuring social media success

DIGITAL MARKETING MODULES

Email marketing

Building automated marketing funnels

Blogging best practice

Google Analytics

Google PPC (pay-per-click)

Building campaign landing pages

Search Engine Optimisation (SEO)

Tools and software

DIGITAL TRANSFORMATION MODULES

Leadership in Digital Communication Strategy

How to Develop a Social Media Strategy for a Government Agency

Managing a Government Crisis on Social Media

How Government Agencies Can Influence Public Opinion Using Social Media

Content Marketing for Government Agencies

Digital Storytelling Techniques

Moving from Traditional Public Relations to Agile Digital Communications

How to Integrate Social and Live Video into Public Sector Communications

The Role of Mobile in Public Sector Communications

How to Measure Success in Digital Communications

Redefining Communications Roles and Work Practices in the Digital Age

Your Digital Toolbox

How does the licensing work?

We provide organisations with full access to our accredited courses and our practical resources for a 12-month period. We have different tiers for different budgets and different-sized organisations.

This investment is one which you will benefit way beyond one year working with us.

You will become a public sector digital marketing pro with access to our training and mentoring.

Plus you get to work with me personally and network and share knowledge with your peers from public sector organisations across the globe. 

Accredited Digital Training & Quarterly Support

DIGITAL SKILLS WITH LEVEL 1 SUPPORT

€5,000 + VAT
  • Accredited social media & digital marketing e-learning modules
  • Tactical how-to guides and videos
  • Access for up to 10 people
  • Quarterly in-person 4-hour strategy session
  • 365 Access to the Public Sector Marketing Pros Forum
  • 
Monthly student progress reports

Accredited Digital Training & Monthly Support

DIGITAL SKILLS WITH LEVEL 2 SUPPORT

€10,000 + VAT
  • Accredited social media & digital marketing e-learning modules
  • Tactical how-to guides and videos
  • Access for up to 15 people
  • Quarterly in-person 4-hour strategy session
  • 365 Access to the Public Sector Marketing Pros Forum
  • Monthly 2-hour consulting call to accelarate your learning
  • 
Monthly student progress reports

Accredited Digital Training, Monthly Support & Campaign Execution

DIGITAL SKILLS WITH LEVEL 3 SUPPORT

€15,000 + VAT
  • Accredited social media & digital marketing e-learning modules
  • Tactical how-to guides and videos
  • Access for up to 30 people
  • Quarterly in-person 4-hour strategy session
  • 365 Access to the Public Sector Marketing Pros Forum
  • Monthly 2-hour consulting call to accelarate your learning
  • A 1:1 campaign strategy and support meeting
  • .
Monthly student progress reports

Organisations we work with

Marine Institute
Science Foundation Ireland
HSE
EPP Group
Competition & Consumer Protection Commission
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Transport Infrastructure Ireland
TFI
Teagasc
Citizens Information Board
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NCH
ESRI
Trinity College Dublin
AGSI

Accreditation recognised in 22 countries

All our modules are CPD certified and all students gain certification on completion of each course.

Digital Training Institute - The CPD Standards Office

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