I work with marketing and communications professionals in public sector on a daily basis and they retain me for my expert knowledge and skills. It always bothered me that when my job was done, I was removing that value from the organisation. So, I decided to create a solution!
You must be the digital marketing pro in your office, department or organisation. You can achieve this by working alongside me for 12 months. You will benefit from my journalism, PR, political, social media and digital marketing expertise. Here’s what you can expect from this unique programme.
You don’t feel equipped to take your team to the next level of digital transformation. Your digital confidence is low but you are hungry to learn and progress in your career. The hundreds of programmes and courses online are not relevant to your work and you are frustrated.
You have arrived to where you need to be! I will take you to the next level and in 12 months you will be an expert in digital communications for public sector. Leverage your existing knowledge, add your public sector experience, sprinkle with digital skills, and that's the recipe for career success.
I asked a group of Public Sector Marketing Pros a series of questions about digital skills and knowledge.
The content developed for public sector marketing pros is relevant to your work. It puts a laser sharp focus on public interest messaging, online reputation and influencing public opinion. You will also become an expert in all of the social networks.
Transformation begins with buy-in from decision-makers
Leveraging the power of the social networks to engage your audience
How to take control of a PR crisis that escalates online
Leveraging social media to change public opinion on matters of critical public interest
Mastering digital content with this 12-step blueprint
How to plan and implement informative and engaging campaigns using multi-media content
How to be build an agile communications team in a 24/7 news cycle
Tactics to go front of screen to engage the public and transform opinion
Why having a mobile-first mindset will help you reach the smartphone generation
Understanding metrics that matter to public sector marketers
How to introduce digital communications seamlessly into work plans
The social media and digital marketing tools you need to improve the efficiency
and effectiveness of your work
“Joanne worked with us for nine months on developing our social media strategy, policies and protocols and advising on tools and software. She became an integral part of our team and provided valuable insights and ideas for new ways of working. She also developed and delivered a training and mentoring programme for our senior leadership team and designed and delivered two workshops for our press team. Joanne is professional, reliable and brings new knowledge to public sector organisations.”
Emma Finn, Head of Digital, HSE, Ireland’s national health service
The digital strategy developed by Joanne has improved internal and external communications. AGSI is recognised within the Garda organisation as having the most current and accurate information available. Our contributions to external stakeholders are also more professionally delivered.
John Jacob, General Secretary, Association of Garda Sergeants & Inspectors, Irish Police Force
“Great energy. Does not scare easily. Enjoys a challenge. Extremely determined and insanely professional. Gives 110% to every project. Highly recommended to anyone in search for a different approach and new PR and marketing ideas tailored to ones needs.”
Eugene Sandu, Press Officer, EPP Group, EU Parliament
“I would highly recommend Joanne Sweeney Burke’s digital training services to anyone working in communications in the public sector. My colleagues and I have been fortunate enough to complete various training programmes with Joanne covering Social Media Strategy for Communications Professionals.
Joanne’s approach is extremely practical, easy to follow and to-the-point. Her gregarious, approachable nature means everyone from basic to advanced users will take away valuable skills from her training courses. Her enthusiasm and positivity also inspired a willingness amongst those present to practice everything we learned and commit to better social engagement.
Joanne’s incredible depth of expertise means she can tailor training courses to suit each individual or each firm’s needs whether that involves a complete “how-to” on one platform or a more advanced marketing training for Twitter, Snapchat, Facebook or Instagram. We found her session on How to Beat the Facebook Algorithm and Achieve Organic Reach especially insightful as Joanne has the ability to break down very complex technical information into concise, digestible tips.
The training I have completed with Joanne is simply the best training I have ever done. Joanne empowers people to embrace social in the most efficient, strategic way according to their goals.”
Cliona Connolly, Press Officer, EPP Group, EU Parliament
Professionalism from the start was above and beyond what I've experienced before. The thought process behind the speakers and audience interaction was incredible. I’ve spoken at many events over the years, and I can assure you, the Public Sector Digital Marketing Summit content and execution was above the rest. "
Lisa Smith, EngageSmith Consulting
Working with us Joanne will give you confidence and clarity around digital transformation
Joanne delivers best in class knowledge, tactics and advice
Learn with like-minded public sector marketing pros and feel understood in this community
A whole host of ‘how-to’ tutorial videos, templates and guides that you can use immediately in your workplace
Be known within your organisation and sector as the digital communications expert
One place to find out everything you need to know about new social media trends
Full payment for the Diploma is required before you get access to the learning hub.
If you cannot complete the programme for whatever reason, we will refund you 50% of the total cost. This only applies within 60 days of registering for the course.
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