Do you want to improve your digital and social media skills to help you in your role within a public sector or Government agency?

Are you ambitious and seeking promotion? Do you feel left behind in the Digital Age?

When searching for a digital marketing course, do you feel most are targeted at private companies and not relevant to your work?

The Diploma in Digital Communications for Public Sector will transform your skills, knowledge, confidence and career.

Hello fellow marketing pro!

I’ve created the Public Sector Marketing Pros community and the Digital Communications Diploma especially for you.

I work with marketing and communications professionals in public sector on a daily basis and they retain me for my expert knowledge and skills. It always bothered me that when my job was done, I was removing that value from the organisation. So, I decided to create a solution!

You must be the digital marketing pro in your office, department or organisation. You can achieve this by working alongside me for 12 months. You will benefit from my journalism, PR, political, social media and digital marketing expertise. Here’s what you can expect from this unique programme.


Searching for a solution?

You don’t feel equipped to take your team to the next level of digital transformation. Your digital confidence is low but you are hungry to learn and progress in your career. The hundreds of programmes and courses online are not relevant to your work and you are frustrated.

This landing page is where your search stops.

You have arrived to where you need to be! I will take you to the next level and in 12 months you will be an expert in digital communications for public sector. Leverage your existing knowledge, add your public sector experience, sprinkle with digital skills, and that's the recipe for career success.

What Public Sector Marketing Pros say:

I asked a group of Public Sector Marketing Pros a series of questions about digital skills and knowledge.

Here’s what they said:
  • 61% are currently engaged in Continuing Professional Development (CPD)
  • 41% said they are willing to dedicate between 2-5 hours per month on professional learning
  • 87% said digital skills are vital to their career progression
  • 32% rated their digital skills as average

What will I learn?

The content developed for public sector marketing pros is relevant to your work. It puts a laser sharp focus on public interest messaging, online reputation and influencing public opinion. You will also become an expert in all of the social networks.

Here are just some of the topics you can expect to become expert in.



Leadership in Digital Communication Strategy

Transformation begins with buy-in from decision-makers


Public Sector Marketing Academy Icon 2

How to Develop a Social Media Strategy for a Government Agency

Leveraging the power of the social networks to engage your audience


public sector marketing pros icon 3

Managing a Government Crisis on Social Media

How to take control of a PR crisis that escalates online


public sector marketing pros icon 4

How Government Agencies Can Influence Public Opinion Using Social Media

Leveraging social media to change public opinion on matters of critical public interest


public sector marketing pros icon 5

Content Marketing for Government Agencies

Mastering digital content with this 12-step blueprint


public sector marketing pros icon 6

Digital Storytelling Techniques

How to plan and implement informative and engaging campaigns using multi-media content


public sector marketing pros icon 7

Moving from Traditional Public Relations to Agile Digital Communications

How to be build an agile communications team in a 24/7 news cycle


public sector marketing pros icon 8

How to Integrate Social and Live Video into Public Sector Communications

Tactics to go front of screen to engage the public and transform opinion


public sector marketing pros icon 9

The Role of Mobile in Public Sector Communications

Why having a mobile-first mindset will help you reach the smartphone generation


public sector marketing pros icon 10

How to Measure Success in Digital Communications

Understanding metrics that matter to public sector marketers


public sector marketing pros icon 11

Redefining Communications Roles and Work Practices in the Digital Age

How to introduce digital communications seamlessly into work plans


public sector marketing pros icon 12

Your Digital Toolbox

The social media and digital marketing tools you need to improve the efficiency
and effectiveness of your work

Bonus Modules

  1. Social network specific tutorials (Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, Pinterest)
  2. Social advertising
  3. SEO
  4. Email marketing

Post Diploma

When you complete the Diploma, you are ready for new and exciting professional opportunities such as:
Go for promotion
Seek new job opportunities
Become a public sector digital communications consultant
Share your knowledge online in a blog, videos or social media posts
Become a public sector digital expert speaker
Conduct media interviews

“Joanne worked with us for nine months on developing our social media strategy, policies and protocols and advising on tools and software. She became an integral part of our team and provided valuable insights and ideas for new ways of working. She also developed and delivered a training and mentoring programme for our senior leadership team and designed and delivered two workshops for our press team. Joanne is professional, reliable and brings new knowledge to public sector organisations.”

Emma Finn, Head of Digital, HSE, Ireland’s national health service

The digital strategy developed by Joanne has improved internal and external communications. AGSI is recognised within the Garda organisation as having the most current and accurate information available. Our contributions to external stakeholders are also more professionally delivered.

John Jacob, General Secretary, Association of Garda Sergeants & Inspectors, Irish Police Force

“Great energy. Does not scare easily. Enjoys a challenge. Extremely determined and insanely professional. Gives 110% to every project. Highly recommended to anyone in search for a different approach and new PR and marketing ideas tailored to ones needs.”

Eugene Sandu, Press Officer, EPP Group, EU Parliament

“I would highly recommend Joanne Sweeney Burke’s digital training services to anyone working in communications in the public sector.  My colleagues and I have been fortunate enough to complete various training programmes with Joanne covering Social Media Strategy for Communications Professionals. 

Joanne’s approach is extremely practical, easy to follow and to-the-point. Her gregarious, approachable nature means everyone from basic to advanced users will take away valuable skills from her training courses. Her enthusiasm and positivity also inspired a willingness amongst those present to practice everything we learned and commit to better social engagement. 

Joanne’s incredible depth of expertise means she can tailor training courses to suit each individual or each firm’s needs whether that involves a complete “how-to” on one platform or a more advanced marketing training for Twitter, Snapchat, Facebook or Instagram. We found her session on How to Beat the Facebook Algorithm and Achieve Organic Reach especially insightful as Joanne has the ability to break down very complex technical information into concise, digestible tips. 

The training I have completed with Joanne is simply the best training I have ever done. Joanne empowers people to embrace social in the most efficient, strategic way according to their goals.”

Cliona Connolly, Press Officer, EPP Group, EU Parliament

Professionalism from the start was above and beyond what I've experienced before. The thought process behind the speakers and audience interaction was incredible. I’ve spoken at many events over the years, and I can assure you, the Public Sector Digital Marketing Summit content and execution was above the rest. "

Lisa Smith, EngageSmith Consulting

Diploma Structure

All learning takes place in the Public Sector Marketing Pros online learning hub.
All modules are delivered by video, presented by Joanne and guest experts.
There will be supporting resources to aid your learning such as templates, tutorial videos, checklists and case studies.

Replays of videos will be available for the duration of the Diploma.
icon-graduation-cap (1)
On completion of each module you will receive your CPD certificate.
You will be given one module per month. 
Once you complete an online module, the next module will be released.
Minimum of two hours of learning per month.

Innovation & Added Value

Working with us Joanne will give you confidence and clarity around digital transformation

Joanne delivers best in class knowledge, tactics and advice 

Learn with like-minded public sector marketing pros and feel understood in this community

A whole host of ‘how-to’ tutorial videos, templates and guides that you can use immediately in your workplace 

Be known within your organisation and sector as the digital communications expert 

One place to find out everything you need to know about new social media trends 

Investment of €2,400 (23% VAT included)

Payable via BACS / Invoice:

Click Here TO Request an invoice

Full payment for the Diploma is required before you get access to the learning hub.

Refund terms and conditions:

If you cannot complete the programme for whatever reason, we will refund you 50% of the total cost. This only applies within 60 days of registering for the course.

  • Full access to 12 modules
  • Full access to bonus modules
  • Full access to Diploma hub community forum
  • Full access to tutorials, guides and templates
  • Full access to monthly Open Hours with Joanne
  • Discount to Public Sector Digital Marketing Summit
  • Invitation to Public Sector Digital Marketing Pros meet-up
  • Monthly access to Joanne via the hub and Open Hours live webinar
  • CPD certificate for each completed module
  • Access to JSB Talks Digital Public Sector Marketing Pro blog, podcast and videos
  • Access to expert guest interviews

Pay Online Now:

Billing details


Your order

Product Total
PSMP - Diploma  × 1 1,951.22
Subtotal 1,951.22
Total 1,951.22
  • Pay with your credit card via Stripe.

Expert Guests

We have a line-up of digital experts already signed up to provide guest masterclasses to our Diploma students.
Melonie Dodaro, LinkedIn 

Best-selling author, Melonie has earned a global reputation as a no-nonsense speaker, trainer and author in the field of LinkedIn and social engagement. She will share her winning formula —step by step — to convert strangers into connections and advocates while building trust, authority and credibility. Melonie will help you perfect your LinkedIn profile, using the platform for  recruitment, brand advcoacy or personal profiling.

Chris Adamczyk, Emergency Response Management

Chris is a 17-year law enforcement veteran from Arizona. Chris integrates real-time social media with criminal investigations and natural disaster response. He's developed a framework to use social media in a variety of emergency situations such as terrorist attacks, crowd control, shootings and weather events. Access his world-class framework with this Diploma.

Aileen O'Meara, Mobile Video

A former RTÉ journalist, Aileen delivers an engaging, practical and easy-to-follow module on mobile video storytelling. Learn how to shoot, edit and publish video from your mobile phone. Aileen will help you overcome the fear of video, how to go front of screen and create stories that engage, inform and influence.