Applied Digital Communications for Professionals CPD Course
Is it time to refresh and update your communication skills? Taking six key communications topics we weave traditional and digital together to help you progress your career.
Learn Online. Join the Programme now!
Level-Up Your Communication Skills
Marketing and communications has been transformed and much of what we create will appear online. Become confident in AI, analytics and mobile video and combine these new skills with your existing communications competencies.
Upon successful completion of this course modules and assignment, you will become a Certified Digital Marketing Specialist of the Public Sector Marketing Institute (PSMI). The PSMI is globally recognised as the leader in digital marketing topics for government and public sector with courses designed and developed by practising digital marketing professionals and subject matter experts in local, national and international government, politics, public affairs and public policy.
Key Takeaways
- Designed specifically for public sector roles
- In-depth digital marketing instruction
- Template frameworks, strategies and policies
- Gears up for career growth
- 6-week immersive online journey
- 1-2-1 mentoring for your assignment
- Readiness to tackle social media challenges
- CPD Accredited and industry recognised
Meet Joanne Sweeney, the guiding force guiding force behind the Applied Digital Communications for Professionals. As the author of Public Sector Marketing Pro, Joanne understands how organisations need to communicate in the digital age.
Over six weeks, she’ll teach you how to combine traditional media, PR and marketing skills with digital and social media tactics to optimise your success online.
This course will also build you digital knowledge and confidence.
Get individual mentoring with Joanne as you prepare your assignment.
FORMATS & BONUSES
Choose Your Format – Unlock Exclusive Bonuses
Paperback
Perfect for underlining, dog-earing, and desk referencing
eBook
Instant download (PDF + ePub) for learning on the go
Digital Toolkit Bundle
Book + exclusive resources to get you started fast
Tailored
Designed for public sector professionals with a communications background.
Transformative
6-week course upgrades your skills and strategic knowledge.
Career-boosting
Giving you the confidence to seek your next promotion.
What you’ll Learn...
- How to integrate digital communications into your department or agency.
- Learn how to launch a social media campaign.
- Digital crisis management.
- The role of SEO in social media.
- The importance of repurposing your content.
The 6 Modules
Learn the core components of digital marketing planning – from conducting an audit to developing a strategy, protocol and implementation plan.
Gain an understanding of how to develop a social media campaign roadmap based on key considerations and best practice tactics.
Discover how the digital age has disrupted crisis communications and how to tackle a crisis through digital PR.
Learn about what makes great short-form video content through best practice case studies and an overview of our 8-step video storytelling action plan.
Discover how AI is being used in the public sector and what AI tools to use to power-up your digital marketing and social media campaigns.
Gain an understanding of how to collate and interpret key social media and digital marketing metrics using our measurement framework.
Access to our Learning Hub for 12 months from date of registration on the course.
Use our helpful resources on-the-job from video tutorials to policy templates, campaign best practice and extra reading. Course materials are provided in video, audio, and transcript formats, with optional 1-2-1 coaching.
TESTIMONIALS
Producing Impactful Results. Here’s what our clients & students say about working and studying with us.
I love how my traditional marketing and communication skills are so relevant but how they are elevated with the digital element. I feel so much more confident in my role now.
This course helped me develop a digital communications plan for our agency, as we didn’t have one.