Digital Transformation requires a cohesive organisation wide approach. Embracing digital will change how you communicate and how your audience sees you, so as a public sector organisation you need to adapt quickly, learn new skills and stay ahead of the curve.
In this module you will learn how to lead from the front in your organisation, be influential in digital transformation and creating understanding on the pivotal role of digital in this digital age.
This module will help you begin the process to adopting digital on the right foot, while also providing valuable information on the elements required for a skilled communicator as well as the framework for a digital communications plan.
This month-long module provides a workbook, case studies, research, and facts to help showcase the role of digital for today's public sector, and a CPD accreditation.
I asked a group of Public Sector Marketing Pros a series of questions about digital skills and knowledge.
“Joanne worked with us for nine months on developing our social media strategy, policies and protocols and advising on tools and software. She became an integral part of our team and provided valuable insights and ideas for new ways of working. She also developed and delivered a training and mentoring programme for our senior leadership team and designed and delivered two workshops for our press team. Joanne is professional, reliable and brings new knowledge to public sector organisations.”
Emma Finn, Head of Digital, HSE, Ireland’s national health service
The digital strategy developed by Joanne has improved internal and external communications. AGSI is recognised within the Garda organisation as having the most current and accurate information available. Our contributions to external stakeholders are also more professionally delivered.
John Jacob, General Secretary, Association of Garda Sergeants & Inspectors, Irish Police Force
“Great energy. Does not scare easily. Enjoys a challenge. Extremely determined and insanely professional. Gives 110% to every project. Highly recommended to anyone in search for a different approach and new PR and marketing ideas tailored to ones needs.”
Eugene Sandu, Press Officer, EPP Group, EU Parliament
“I would highly recommend Joanne Sweeney Burke’s digital training services to anyone working in communications in the public sector. My colleagues and I have been fortunate enough to complete various training programmes with Joanne covering Social Media Strategy for Communications Professionals.
Joanne’s approach is extremely practical, easy to follow and to-the-point. Her gregarious, approachable nature means everyone from basic to advanced users will take away valuable skills from her training courses. Her enthusiasm and positivity also inspired a willingness amongst those present to practice everything we learned and commit to better social engagement.
Joanne’s incredible depth of expertise means she can tailor training courses to suit each individual or each firm’s needs whether that involves a complete “how-to” on one platform or a more advanced marketing training for Twitter, Snapchat, Facebook or Instagram. We found her session on How to Beat the Facebook Algorithm and Achieve Organic Reach especially insightful as Joanne has the ability to break down very complex technical information into concise, digestible tips.
The training I have completed with Joanne is simply the best training I have ever done. Joanne empowers people to embrace social in the most efficient, strategic way according to their goals.”
Cliona Connolly, Press Officer, EPP Group, EU Parliament
Professionalism from the start was above and beyond what I've experienced before. The thought process behind the speakers and audience interaction was incredible. I’ve spoken at many events over the years, and I can assure you, the Public Sector Digital Marketing Summit content and execution was above the rest. "
Lisa Smith, EngageSmith Consulting
Working with us Joanne will give you confidence and clarity around digital transformation
Joanne delivers best in class knowledge, tactics and advice
Learn with like-minded public sector marketing pros and feel understood in this community
A whole host of ‘how-to’ tutorial videos, templates and guides that you can use immediately in your workplace
Be known within your organisation and sector as the digital communications expert
One place to find out everything you need to know about new social media trends
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