Hello and welcome to episode 85 of the Public Sector Marketing Show. 

In this episode I talk trust.

A survey carried out in Ireland for the Medical Council on trust explored how other sections of society are trusted by the public, and it got me thinking. 

Does public trust matter?  

I mean I wrote a book about trust being the number one currency for government and public sector in the Digital Age. 

Coming up in episode #85:

  • ✍️ Column: Research Shows Trust in Public Sector Pros in Ireland sits at 74%.
  • 💬 Consulting: How to build public trust in government and public sector
  • 🎙️ Interview:  Neil Ward, Head of Transparency (Assistant Secretary) at the Department of Justice in the Government of Ireland.


Column | Research Shows Trust in Public Sector Pros in Ireland sits at 74%.

A nationally representative survey carried out by B&A for the Medical Council found 91% of those questioned trust teachers.

  • 🎯 Teachers are the professionals most Irish people trust to tell the truth, according to new research, which found just 36 per cent believe TDs are honest.
  • 🎯 Respondents were asked if they trust a range of professions to “tell the truth”.
  • 🎯 A total of 89 per cent said they trust doctors, down from 93 per cent in 2020.
  • 🎯 Just 36 per cent said they trust TDs, although this is up slightly from 35 per cent in 2020.
  • 🎯 Journalists and the media saw a fall in trust from 50% to 43%, while belief in the honesty of gardaí rose from 69 per cent to 76 per cent.
  • 🎯 Just over half of adults polled said they trust “business leaders” to tell the truth,
  • 🎯 Results for civil servants and trade union officials stood at 74 per cent and 67 per cent respectively.

I firmly believe that trust matters more than any other benchmark for public sector. Because without trust the battle to deliver for the public becomes even more difficult. 


Consulting | How to build public trust in government and public sector  

  • 1️⃣ Have a charter of openness and transparency
  • 2️⃣ Be where your people are
  • 3️⃣ Humanity in delivering public services
  • 4️⃣ A digital customer service strategy
  • 5️⃣ Active listening and proactive responsiveness on social 

Interview | Neil Ward, Head of Transparency (Assistant Secretary) at the Department of Justice in the Government of Ireland.

Responding to the B&A survey, Neil said on LinkedIn:

I’ve been involved in many conversations over recent years where civil and public servants have worried that negative media coverage from time to time equates to distrust by the public.

This data is pretty consistent between polling companies, and over time. And it is worth internalising for all of those committed to public service in Ireland.    

So I decided to invite him onto the show to talk a bit more of trust in government and public sector.


Thank You for Listening!

Thank you for tuning into episode 85.  If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Contact me at @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email info@publicsectormarketingpros.com.

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