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Digital Marketing & Social Media Conference for Government, Public Sector and NGOs

THE HELIX, DUBLIN

12th June 2019

Following the success of Ireland's sold-out 2018 Summit, we are bringing it back in 2019

One day out of the office will transform your whole year!

2018 EVENT IN DUBLIN SOLD OUT!

This CPD accredited event has a 97% satisfaction rating from delegates that attended in 2018

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WATCH VIDEO FROM 2018 EVENT

SUMMIT TICKET OPTIONS

STANDARD SUMMIT TICKET

€325 + VAT
  • Admits one person to Summit
  • Access to all sessions at Summit
  • Lunch and refreshments at Summit

TWO TICKET SAVER - ADMITS TWO ATTENDEES

€500 + VAT
  • Admits two people to Summit
  • Access to all sessions at Summit
  • Lunch and refreshments at Summit

SUMMIT AGENDA

The Helix, Dublin | 12th June 2019

08:45-09:15am Registration & Networking
09:20am Welcome by Joanne Sweeney
Summit Founder
SESSION I | SOCIAL MEDIA GOVERNANCE
KEYNOTES
09:30am Managing Risk
Paul Connors, Director of Communications, HSE
09:55am Personal V Professional: Mastering LinkedIn for Leadership in Public Sector
Melonie Dodaro, Author of LinkedIn Unlocked, CEO of Top Dog Social Media
CASE STUDIES
10:20am Integrating Social Media Across our Organisation
Dr Sandra Buchanan, Communications Officer, Donegal Education & Training Board (ETB)
10:35am Data Collection and Social Media
Aisling Heffernan, Marketing & Promotions Officer, Office of Public Works
10:50-11:10am MORNING COFFEE & NETWORKING BREAK
SESSION II | SOCIAL MEDIA TRENDS
KEYNOTES
11:10am P2P: Personalisation for Social Media Engagement
Chris Ducker, Best-selling Author and Founder of Youpreneur.com
11:35am Tackling Plummeting Organic Reach on Facebook
Muiriosa Ryan, Head of Social Media, HSE
12.05pm Smartphone Video Storytelling
Dan Knowlton
PANEL DISCUSSION
12.25pm The changing face of Facebook & Instagram
Jennifer O’Mahony, Facebook & Instagram
1:00-2:00pm LUNCH & NETWORKING BREAK
CASE STUDIES
2:00pm Facebook Messenger and Operation Transformation
Aoife O’Reilly, Digital Communications Manager, safefood
2.15pm Going Front of Screen to Give Children a Voice
Aoife Carragher, Office of the Ombudsman for Children
SESSION III | DIGITAL TRANSFORMATION
KEYNOTES
2:30pm Mastering Social Customer Service for Europe’s Largest Light Trail Network
Justin Clark, Head of Social Media, Transport for Greater Manchester
2:55pm Transforming Social Media Management and Processes
Jennie Peoples, Head of Marketing, Derry City & Strabane District Council
2:55pm-3:15pm REFUEL & NETWORKING BREAK
3:15pm Pushing the Boundaries of Social Media for Student Engagement
Dr Glenn Hurst, Assistant Professor in Chemistry Education, University of York
CASE STUDY
3:50pm Allowing our Citizens Exclusive Access with Instagram Stories
TBC
SESSION IV | THE MEASURE OF SUCCESS
KEYNOTES
4:05pm Smart Marketing Measurement: Why, What and How?
Christina Brauer, Google consultant and trainer
4:30pm Using Data Insights for Campaigns
Lucie Cadova, Social Media Manager, Council of the European Union
4:55pm  Closing Remarks
5:00pm Book Signing with Joanne Sweeney
Get your free copy of Public Sector Marketing Pro
6:00pm Close

WHO SHOULD ATTEND

This event is ideal for senior decision-makers, managers, marketing, PR, digital, web, social media or communications professionals working in a public sector agency, in a Government department, in politics or policing.

European Institutions

Health Service

Education Bodies

Economic Development Agencies

Tourism Bodies

Government Departments

Local Authorities

Non-Commercial State Agencies

Politicians & Political Advisors

Transport Agencies

Emergency Responders

NGOs

Political Staff

Policing Staff

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FREQUENTLY ASKED QUESTIONS

If you work in a public sector, Government or NGO and have a communications role or are required to communicate publicly then you will get significant value from attending. All the speakers are working in the same sector as you and will present strategies and case studies which you can model and learn from.

Expect top class keynote speakers, examples of best in class case studies and lots of opportunities to network, both online and offline!

WHAT YOU WILL LEARN

Emergency response management

Defending the truth in the era of fake news

Social customer service

Digital transformation

Managing a PR crisis online

Social and live video

Online communities

The role of social media in public interest messaging

Social recruitment

The disruption of news and media

Marketing automation

The role of mobile in digital communications

Engaging younger audiences

Influencer marketing

Artificial intelligence, virtual reality and machine learning

Watch a testimonial from one of our 2018 event attendees

ORGANISATIONS THAT ATTENDED IN 2018

Dept. Employment Affairs & Social Protection
Burren College of Art
Sligo County Council
NUI Galway
safefood
Science Foundation Ireland
Department of Transport Tourism & Sport
Residential Tenancies Board
An Garda Síochána
Companies Registration Office
Presentation Sisters Union Northeast
South Dublin County Council
Citizens Information Board
Teagasc
Competition & Consumer Protection Commission
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Irish Nutrition and Dietetic Institute
Property Registration Authority
Youthreach
Athlone Institute of Technology
Tyndall National Institute, UCC
Cappagh National Orthopaedic Hospital
National Poisons Information Centre
The Health Products Regulatory Authority
Saolta University Health Care Group
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Transport Infrastructure Ireland
Department of the Taoiseach
IT Sligo
Derry and Strabane District Council
Dun Laoighre Rathdown County Council
Green Workplaces
Enterprise Ireland
University College Dublin (UCD)
Food Safety Authority of Ireland
Donegal County Council
Ordnance Survey Ireland
Marine Institute
National Standards Authority of Ireland
HSE
Credit Union Managers Association
Irish League of Credit Unions
Rehab
Meath-Logo
Healthy Ireland
Belfast Metropolitan College
Donegal ETB
Dublin Midlands Hospital Group
PRII
Learning Waves

WHY YOU NEED TO ATTEND

Dedicated Event For Your Industry

Europe’s #1 digital marketing summit for public sector marketing professionals and senior leaders.

Network

Hear from your peers and network with like-minded and ambitious communications professionals.

Generate Ideas

Generate ideas on how to approach social media within your organisation.

Explore Trends

Explore social media trends in Government and public sector digital communications.

Understand Digital Communications

Understand how the world of communications has been disrupted and your role in shaping new strategies for your organisation.

Adapt to Digital Age Consumer Behaviour

Walk away with clear ideas on how to adapt to Digital Age consumer behaviour.

SHARE OUR EVENT

Share our event details with a colleague to let them know why this is the one event you need to attend this year.

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