Paul Connors, Director of Communications, HSE
Personal V Professional: Mastering LinkedIn for Leadership in Public Sector Melonie Dodaro, Author of LinkedIn Unlocked, CEO of Top Dog Social Media
Integrating Social Media Across our Organisation Dr Sandra Buchanan, Communications Officer, Donegal Education & Training Board (ETB)
Data Collection and Social Media Aisling Heffernan, Marketing & Promotions Officer, Office of Public Works
MORNING COFFEE & NETWORKING BREAK
SESSION II | SOCIAL MEDIA TRENDS
P2P: Personalisation for Social Media Engagement Chris Ducker, Best-selling Author and Founder of Youpreneur.com
Tackling Plummeting Organic Reach on Facebook Muiriosa Ryan, Head of Social Media, HSE
Smartphone Video Storytelling Dan Knowlton
The changing face of Facebook & Instagram
Jennifer O’Mahony, Facebook & Instagram
LUNCH & NETWORKING BREAK
Facebook Messenger and Operation Transformation Aoife O’Reilly, Digital Communications Manager, safefood
Going Front of Screen to Give Children a Voice Aoife Carragher, Office of the Ombudsman for Children
SESSION III | DIGITAL TRANSFORMATION
Mastering Social Customer Service for Europe’s Largest Light Trail Network Justin Clark, Head of Social Media, Transport for Greater Manchester
Transforming Social Media Management and Processes Jennie Peoples, Head of Marketing, Derry City & Strabane District Council
REFUEL & NETWORKING BREAK
Pushing the Boundaries of Social Media for Student Engagement Dr Glenn Hurst, Assistant Professor in Chemistry Education, University of York
Allowing our Citizens Exclusive Access with Instagram Stories TBC
SESSION IV | THE MEASURE OF SUCCESS
Smart Marketing Measurement: Why, What and How?
Christina Brauer, Google consultant and trainer
Using Data Insights for Campaigns Lucie Cadova, Social Media Manager, Council of the European Union
Book Signing with Joanne Sweeney Get your free copy of Public Sector Marketing Pro
WHO SHOULD ATTEND
This event is ideal for senior decision-makers, managers, marketing, PR, digital, web, social media or communications professionals working in a public sector agency, in a Government department, in politics or policing.
Economic Development Agencies
Non-Commercial State Agencies
Politicians & Political Advisors
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Download and share our event brochure with a colleague to let them know why this is the one event you need to attend this year.
If you work in a public sector, Government or NGO and have a communications role or are required to communicate publicly then you will get significant value from attending. All the speakers are working in the same sector as you and will present strategies and case studies which you can model and learn from.
Q2: How is this this event different to other digital marketing or social media conferences?
This event is specifically for communications professionals working in state, non-profit and Government. There will be nobody from the private sector in attendance. All the content will be relevant to your work.
Q3: What can I expect to take away from the Summit?
You will have actionable strategies, relevant case studies, new connections in your profession to continue to learn from and share insights as well as practical examples of how to deal with digital communications in your day-to-day job.
Q4: Can I get a discount for a group of staff that want to attend?
Yes simply drop us an email to [email protected] and we will arrange a group discount.
Q5: Can we have an invoice for the tickets and secure our places?
Yes, please email us to [email protected] and we will arrange an invoice. Payment must be made however for early bird tickets before they end and 14 days before the Summit in the case of full prices tickets. Places are allocated on a first come, first served basis.
WHAT YOU WILL LEARN
Emergency response management
Defending the truth in the era of fake news
Social customer service
Managing a PR crisis online
Social and live video
The role of social media in public interest messaging
The disruption of news and media
The role of mobile in digital communications
Engaging younger audiences
Artificial intelligence, virtual reality and machine learning
Watch a testimonial from one of our 2018 event attendees
ORGANISATIONS THAT ATTENDED IN 2018
SHARE OUR EVENT
Share our event details with a colleague to let them know why this is the one event you need to attend this year.