One of the biggest challenges facing ocean science and other scientific disciplines is communications. Two in three Europeans are active on social media every month. On average 60% of users are using social media as their primary channel to access news and information. In this practical two-day workshop, scientists will develop their own social media and digital communications plan. This will ensure their work is shared among the public, who are an important stakeholder in climate action.
1. Understanding how the Internet promotes science communications
2. How to turn your academic research into engaging blog posts
3. How to create short form content for social media
4. How to create social video
5. The power of live-streaming
6. How to measure the reach and engagement of your content
7. How to promote the professional you online
8. Social network best practice
9. Your science communications content plan
To provide science communications professionals with online writing skills.
Teaching practical skills on how to engage the public in science research on social media.
Understanding how to turn academic research into accessible content for websites, blogs, videos and podcasts.
Register your interest
Day 1: Understanding Your Online Audience, Channels and Metrics
Day 2: Re-purposing academic research into social content
2-day in-person masterclass
Copy of Public Sector Marketing Pro book
Certificate of completion
2 coffee breaks and lunch in each day
Networking with peers
1-hour group coaching call two weeks after the masterclass
About the Trainer
Joanne Sweeney is the founder of Digital Training Institute and Public Sector Marketing Pros and organiser of Europe’s only dedicated Public Sector Digital Marketing Summit.
She’s a skilled digital marketing consultant and trainer, and her clients include the largest political grouping in the world and Google.
A former broadcast journalist, Joanne has designed and delivered a range of government-specific communications programmes all over the world.
She is a two-time published author on digital communications for government and public sector agencies. Her second book Public Sector Marketing Pro has been described by former President Barack Obama’s Chief Digital Officer as “the handbook he needed when in the White House.”
Her writing has been published on Social Media Examiner, the world’s largest social media website and she has spoken on stages in the US, Australia, mainland Europe, the UK and Ireland.
Day 1 | Understanding Your Online Audience, Channels and Metrics
Setting the scene
Science communications profile
The S3 Age
Understanding online behaviour across social, search and smartphone
Mapping the Citizen Journey
How the public navigate the social web and creating a user journey
Map out your citizen journey taking one piece of sample research
Share your journey map
Turning academic writing into a blog post
How to turn your blog post into other long form content types
In pairs, create one piece of long-form content using the templates provided
Share your exercise and receive feedback
Developing a 12-month content calendar of long-form content
Day 2 | Re-purposing academic research into social content
Setting the scene
Takeaways from day 1
How to map out your social media plan using your content calendar
Facebook marketing for public engagement
In pairs, prepare two pieces of Facebook content
Present your Facebook content to the group
Twitter for stakeholder and media engagement
In pairs, create three pieces of Twitter content
Share back and receive feedback
LinkedIn for Reputation Management
Perfecting your LinkedIn Profile and publishing content
Update your profile and post an update. In pairs, publish one article.
Visual Storytelling on Instagram
How to engage using Stories on Instagram
Create an Instagram Story promoting one key message
Next steps and checklist, presentation of certificates
Testimonials from Past Workshops
"The training was very practical and based on our own work as well as rich in content and operational guidance. It included a good balance of technical information and advice on how to build relevant and valuable content."
"Good balance of theory and practice with plenty of time to discuss real situations. I loved that I was able to learn so much in just two days of training."
"I enjoyed the collaborative way of learning and found the workshop fun and motivating. The content was tailored to each person's background and helped us solve every little bit of doubt we had."
"The training was highly practical and interactive. I loved that Joanne taught us so many concrete tools and tips - it absolutely surpassed all expectations."