One of the biggest challenges facing ocean science and other scientific disciplines is communications. Two in three Europeans are active on social media every month. On average 60% of users are using social media as their primary channel to access news and information. In this practical two-day workshop, scientists will develop their own social media and digital communications plan. This will ensure their work is shared among the public, who are an important stakeholder in climate action.
1. Understanding how the Internet promotes science communications
2. How to turn your academic research into engaging blog posts
3. How to create short form content for social media
4. How to create social video
5. The power of live-streaming
6. How to measure the reach and engagement of your content
7. How to promote the professional you online
8. Social network best practice
9. Your science communications content plan
To provide science communications professionals with online writing skills.
Teaching practical skills on how to engage the public in science research on social media.
Understanding how to turn academic research into accessible content for websites, blogs, videos and podcasts.
Register your place
Upon registering on the form below, an invoice will be emailed to you. All payments must be fulfilled in full before the date of training programme.
EARLY BIRD OFFER €575 (until Dec 20th 2019) 15% discount for EurOcean Full members
STANDARD €720 (after Dec 20th 2019 - Jan 10th 2020) 15% discount for EurOcean Full members
2-day in-person masterclass
Copy of Public Sector Marketing Pro book
Certificate of completion
2 coffee breaks and lunch in each day
Networking with peers
1-hour group coaching call two weeks after the masterclass
About the Trainer
Joanne Sweeney is the founder of Digital Training Institute and Public Sector Marketing Pros and organiser of Europe’s only dedicated Public Sector Digital Marketing Summit.
She’s a skilled digital marketing consultant and trainer, and her clients include the largest political grouping in the world and Google.
A former broadcast journalist, Joanne has designed and delivered a range of government-specific communications programmes all over the world.
She is a two-time published author on digital communications for government and public sector agencies. Her second book Public Sector Marketing Pro has been described by former President Barack Obama’s Chief Digital Officer as “the handbook he needed when in the White House.”
Her writing has been published on Social Media Examiner, the world’s largest social media website and she has spoken on stages in the US, Australia, mainland Europe, the UK and Ireland.
Day 1 | Understanding Your Online Audience, Channels and Metrics
Setting the scene
Science communications profile
The S3 Age
Understanding online behaviour across social, search and smartphone
Mapping the Citizen Journey
How the public navigate the social web and creating a user journey
Map out your citizen journey taking one piece of sample research
Share your journey map
Turning academic writing into a blog post
How to turn your blog post into other long form content types
In pairs, create one piece of long-form content using the templates provided
Share your exercise and receive feedback
Developing a 12-month content calendar of long-form content