One of the biggest challenges facing ocean science and other scientific disciplines is communications. Two in three Europeans are active on social media every month. On average 60% of users are using social media as their primary channel to access news and information. In this practical two-day workshop, scientists will develop their own social media and digital communications plan. This will ensure their work is shared among the public, who are an important stakeholder in climate action.
To provide science communications professionals with online writing skills.
Teaching practical skills on how to engage the public in science research on social media.
Understanding how to turn academic research into accessible content for websites, blogs, videos and podcasts.
Day 1:
Understanding Your Online Audience, Channels and Metrics
Day 2:
Re-purposing academic research into social content
Includes:
Joanne Sweeney is the founder of Digital Training Institute and Public Sector Marketing Pros and organiser of Europe’s only dedicated Public Sector Digital Marketing Summit.
She’s a skilled digital marketing consultant and trainer, and her clients include the largest political grouping in the world and Google.
A former broadcast journalist, Joanne has designed and delivered a range of government-specific communications programmes all over the world.
She is a two-time published author on digital communications for government and public sector agencies. Her second book Public Sector Marketing Pro has been described by former President Barack Obama’s Chief Digital Officer as “the handbook he needed when in the White House.”
Her writing has been published on Social Media Examiner, the world’s largest social media website and she has spoken on stages in the US, Australia, mainland Europe, the UK and Ireland.
Time | Topic | Description |
---|---|---|
09:15-10:00 | Setting the scene | Science communications profile |
10:00-10:20 | The S3 Age | Understanding online behaviour across social, search and smartphone |
10:20-11:10 | Mapping the Citizen Journey | How the public navigate the social web and creating a user journey |
11:10-11:30 | Break | Morning tea |
11:30-11:55 | Task | Map out your citizen journey taking one piece of sample research |
11:55-12:10 | Share Back | Share your journey map |
12:10-13:00 | Blogging | Turning academic writing into a blog post |
13:00-14:00 | Break | Lunch |
14:00-15:00 | Long-form Content | How to turn your blog post into other long form content types |
15:00-15:25 | Task | In pairs, create one piece of long-form content using the templates provided |
15:25-15:35 | Share Back | Share your exercise and receive feedback |
15:35-16.00 | Content Calendar | Developing a 12-month content calendar of long-form content |
16.05-16.15 | Closing remarks | Review today and preview tomorrow |
Time | Topic | Description |
---|---|---|
09:15-09:30 | Setting the scene | Takeaways from day 1 |
09:30-10:00 | 360 Planning | How to map out your social media plan using your content calendar |
10:00-10:45 | Facebook Marketing | Facebook marketing for public engagement |
10:45-11:05 | Task | In pairs, prepare two pieces of Facebook content |
11:05-11:20 | Share Back | Present your Facebook content to the group |
11:20-11:40 | Break | Morning tea |
11:40-12:30 | Twitter Marketing | Twitter for stakeholder and media engagement |
12:30-12:50 | Task | In pairs, create three pieces of Twitter content |
12:50-13:00 | Share Back | Share back and receive feedback |
13:00-14:00 | Break | Lunch |
14:00-14:40 | LinkedIn for Reputation Management | Perfecting your LinkedIn Profile and publishing content |
14:45-15:15 | Task | Update your profile and post an update. In pairs, publish one article. |
15:15-15:50 | Visual Storytelling on Instagram | How to engage using Stories on Instagram |
15:50-16.05 | Task | Create an Instagram Story promoting one key message |
16.05-16.15 | Closing remarks | Next steps and checklist, presentation of certificates |
"The training was very practical and based on our own work as well as rich in content and operational guidance. It included a good balance of technical information and advice on how to build relevant and valuable content."
"Good balance of theory and practice with plenty of time to discuss real situations. I loved that I was able to learn so much in just two days of training."
"I enjoyed the collaborative way of learning and found the workshop fun and motivating. The content was tailored to each person's background and helped us solve every little bit of doubt we had."
"The training was highly practical and interactive. I loved that Joanne taught us so many concrete tools and tips - it absolutely surpassed all expectations."