If you’ve landed on this page then you are most likely a government or public sector employee.
Would you like a simple guide to digital marketing for your government or public sector agency?
Are you struggling to get your head around the range of digital marketing tactics available to you?
Perhaps website management, social media or digital marketing has been added to your workload. You may be new to it or working hard to improve your skills and knowledge.
Either way you are in the right place and you are very welcome!
I host free webinars frequently to help reduce overwhelm and demystify the online world so be sure to sign up to get notified of new digital marketing workshops.
LEARN HOW TO SCOPE A DIGITAL MARKETING PLAN AND PRIORITISE YOUR WORKING WEEK
Would you like to learn more about digital marketing tactics for public sector? Are the resources you find online simply geared towards business and selling? I have developed an approach that you will be able to execute right after this workshop.
BY WATCHING THIS WORKSHOP, YOU WILL LEARN HOW TO:
Distinguish between digital marketing for business and digital marketing for public sector
Map organisational goals to digital marketing results
Move from traditional communications to a digital-first approach
Prioritise digital marketing tactics within your team
Convince senior leadership to make it a priority
How to succeed at digital marketing within your organisation
You don’t always need to outsource digital marketing.
All you need is a simple way to plan your communications with digital in mind.
Organisations are realising that equipping staff with critical skills that are used day-to-day can have a bigger impact that outsourcing it to an external agency.
I will teach you the essential digital marketing tactics for success specifically for government and public sector.
Register to watch the FREE workshop replay
BONUS by registering to watch the replay you get a free DIGITAL MARKETING PLAN TEMPLATE
Joanne Sweeney is CEO of Public Sector Marketing Institute and is a specialist trainer and consultant in public sector digital marketing. A two-time author, her latest book Public Sector Marketing Pro was named one of the Best PR Books of 2020 by Book Authority.
Joanne is the host of the Public Sector Marketing Show podcast and weekly show on YouTube and Facebook. She was named Ireland’s best online social media trainer of 2021 by EU Business News.
She trains public sector and government pros across the world on how to master communications in the Digital Age. Joanne has developed and accredited signature online courses in social media, digital marketing and digital crisis communication