FREE 60-MINUTE DIGITAL MARKETING WORKSHOP + BONUS FREE DIGITAL MARKETING PLAN TEMPLATE

The Public Sector Guide to Digital Marketing

Learn how digital marketing can meet organisational goals

Essential tactics for public sector marketing pros
Why digital marketing for business won’t work for government and public sector agencies

Is this workshop right for me?

If you’ve landed on this page then you are most likely a government or public sector employee.

Would you like a simple guide to digital marketing for your government or public sector agency?

Are you struggling to get your head around the range of digital marketing tactics available to you?

Perhaps website management, social media or digital marketing has been added to your workload. You may be new to it or working hard to improve your skills and knowledge.

Either way you are in the right place and you are very welcome!

I host free webinars frequently to help reduce overwhelm and demystify the online world so be sure to sign up to get notified of new digital marketing workshops.

LEARN HOW TO SCOPE A DIGITAL MARKETING PLAN AND PRIORITISE YOUR WORKING WEEK

Would you like to learn more about digital marketing tactics for public sector? Are the resources you find online simply geared towards business and selling? I have developed an approach that you will be able to execute right after this workshop.

WEBINAR DETAILS

Thursday March 4th 2021

12noon GMT

YOU WILL LEARN HOW TO

Distinguish between digital marketing for business and digital marketing for public sector

Map organisational goals to digital marketing results

Move from traditional communications to a digital-first approach

Prioritise digital marketing tactics within your team

Convince senior leadership to make it a priority

How to succeed at digital marketing within your organisation

You don’t always need to outsource digital marketing.

All you need is a simple way to plan your communications with digital in mind.

Organisations are realising that equipping staff with critical skills that are used day-to-day can have a bigger impact that outsourcing it to an external agency.

I will teach you the essential digital marketing tactics for success specifically for government and public sector.

Register for our FREE Digital Marketing workshop

Digital Marketing Plan Template Cover

BONUS by attending you get a free DIGITAL MARKETING PLAN TEMPLATE

Social media success in government and public sector

Workshop Host

Joanne Sweeney is CEO of Public Sector Marketing Institute and is a specialist trainer and consultant in public sector digital marketing. A two-time author, her latest book Public Sector Marketing Pro was named one of the Best PR Books of 2020 by Book Authority.

Joanne is the host of the Public Sector Marketing Show podcast and weekly show on YouTube and Facebook. She was named Ireland’s best online social media trainer of 2021 by EU Business News.

She trains public sector and government pros across the world on how to master communications in the Digital Age. Joanne has developed and accredited signature online courses in social media, digital marketing and digital crisis communication

Diploma in Digital Marketing Icon

STARTS FRIDAY 19TH MARCH 2021

Enrol in our Professional Diploma in Digital Marketing for Government & Public Sector

Transform your skills, knowledge, confidence and career

The content developed for our Professional Diploma in Digital Marketing for Government & Public Sector puts a laser sharp focus on public interest messaging, online reputation and influencing public opinion.

12-week practical online course

An opportunity to gain an industry-standard qualification applicable to your day job and a learning environment to suit your lifestyle.

Monthly live coaching calls

90-minute live and online coaching call each month to answer questions and trouble-shoot task and assignment queries.

Access to online Learning Hub

Students have access to valuable digital marketing resources to use on the job for a full year from date of enrollment.

CPD Activity Badge

This course is accredited by the CPD Standards Office and is recognised in 22 countries worldwide.

Upon successful completion of the Professional Diploma in Social Media for Government & Public Sector course modules and assignment, you will become a Certified Digital Marketing Specialist of the Public Sector Marketing Institute (PSMI). The PSMI is globally recognised as the leader in digital marketing topics for government and public sector with courses designed and developed by practising digital marketing professionals and subject matter experts in local, national and international government, politics, public affairs and public policy.

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