My mantra has always been: ‘I do the hard work, so you don’t have to.’
As a trainer and consultant to the public sector and working with marketing and communications professionals in particular, I understand the struggle – not enough time, so much to learn, constant overwhelm, and not having the budget.
How do I stay relevant? How do I lead? And how do I keep up?
If you, like many of my clients, are asking these questions in the Age of AI, then I might just have the solution. I’ve created something to take the overwhelm away. My plan is to provide clarity on how to approach and introduce AI into your department, the confidence to change how you work, and invite you into a community of public sector peers.
Tackling AI Overwhelm
One move I took earlier this year was to launch my daily six-minute podcast. With 80 episodes and counting, it’s a great way to learn on the go. Here’s the back-catalogue, but you can tune in on your favourite podcast platform.
Introducing the Public Sector Marketing Accelerator
After 20+ years training communications professionals, and a decade working exclusively with the public sector, I know how change presents a challenge difficult to embrace. From social media and digital marketing, now to AI, it can be hard to keep up.
That’s why I created the Public Sector Marketing Accelerator which is an annual membership programme designed to:
- Keep you current with digital trends
- Help you master AI in practical, strategic ways
- Offer access to expert training and peer support
- Future-proof your role and your relevance
- Empower you to lead with confidence
Here’s What’s Inside
This isn’t just another online course, it’s a complete learning and support ecosystem tailored to public sector communicators.
All 3 CPD-accredited professional diplomas
- Social Media for Government & Public Sector
- Digital Communications for Government & Public Sector
- AI for Public Sector Marketing
40-Annual CPD Points and Live monthly training. Short, sharp, and practical sessions led by me and guest experts.
An active peer group. Connect with a global network of public sector pros on the same journey in our private community.
Real-time support: Ask questions, get feedback, and apply your learning immediately.
Why Now?
Because AI isn’t coming, it’s already here. And those who invest in their knowledge today will be the leaders shaping tomorrow.
Whether you join a live session or take a full diploma, you’ll gain the tools, strategies, and support to thrive, not just survive, in the AI age.
Ready to accelerate your learning and lead with confidence?
📩 DM me
📞 Book a call https://publicsectormarketingpros.com/contact-us/
💻 Learn more: https://publicsectormarketingpros.com/public-sector-marketing-accelerator
About the Author
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience in training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
