What’s new?
This Adobe Express update is designed to make TikTok ad creation faster, more collaborative, and more on-trend. It includes:
- TikTok’s Symphony Assistant add-on – Get real-time creative inspiration and trending suggestions from TikTok, built directly into Adobe Express.
- Image-to-Video AI – Instantly turns static product shots or campaign visuals into engaging video content.
- Direct sync to TikTok Ads Manager – Export your finished video via a public link, then sync it straight into your ad account without downloads or manual uploads.
Step-by-step: How to use it
1. Start your project in Adobe Express
Go to the homepage, hit the + button, and search for TikTok ad. Choose a blank canvas or start with a pre-built template sized for TikTok.
2. Build your video
Use Express tools to:
- Add your logo, text overlays, and brand elements
- Pull in stock footage, music, or graphics from Adobe Stock
- Animate scenes or create transitions
3. Use TikTok tools inside Adobe Express
Activate the TikTok Symphony Assistant under Add-ons and explore:
- Commercial Music Library for trending audio
- Creative hooks and ad examples
- Real-time prompts to refine your content
You can also try Image-to-Video to generate a short, dynamic video from a single image.
Here’s the finished video:
4. Export directly to Ads Manager
Click Share > TikTok Ads Manager and Adobe will generate a public shareable link, hosted by TikTok for Business.
Note: This link expires after 30 days. Copy or save it immediately—once you close the export screen, it’s gone.
5. Sync it into your TikTok ad account
Open the link, select your video, and click Sync to Ads Manager. Your ad is now available to use in your campaigns.
Your workflow
| Step | What to do |
| 1. Define your goal | What do you want your ad to achieve? Who’s it for? |
| 2. Start the TikTok ad template | Search “TikTok ad” in Adobe Express |
| 3. Design your video | Use branded assets, text, stock media |
| 4. Add movement | Use Image-to-Video if working with stills |
| 5. Add music and trends | Explore Symphony Assistant and TikTok tools |
| 6. Export to TikTok | Share > Generate public TikTok link |
| 7. Sync it | Use the link to add your video to Ads Manager |
| 8. Launch | A/B test or run your ad live |
Things to know
- The public link is viewable by anyone who has it
- It expires in 30 days
- You can request the link be deleted via TikTok for Business
Why this matters for marketers
This new workflow takes you from content creation to campaign activation faster, without losing control or quality. If you manage ads for clients, collaborate with team members, or just want to move quicker without compromising creativity, it’s a smart way to work.
It’s also a good reminder that smart tools don’t replace strategy; they help you execute it better.
This blog post is part of a paid partnership with Adobe. Try it out for yourself at express.adobe.com
#AdobeExpress #AdobeExpressAmbassador #MyAdobeExpressAmbassadorStory #Ad
About the Author
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience in training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
