The infodemic is one of the greatest challenges of our lifetime. Right now we are battling a pandemic and major environmental challenges. Most recently the European Commission launched 5 missions.

It got me thinking. What role can government and public sector, stakeholders, and citizens play in disruption misinformation online? So, I decided to dedicate an episode to it. 

Coming up on the show:

  • > The extent of misinformation and its impact on society 
  • > How to disrupt fake news with a solid plan 
  • > The reputational damage and the knock-on effect of a misinformation campaign 
  • > The role of technology in battling the infodemic

I ask 5 public sector marketing pros what they are doing to disrupt misinformation.

What role can government and publics sector, stakeholders and citizens play in disporting misinformation online?| #PublicSectorMarketingShow #fakenews #misinformation #truthmatters #SocialMedia #SocialGov #SocialMediaTrendsClick To Tweet

Joanne’s Column: Are You Part of the Infodemic Problem 

I'm of the firm belief that public sector and government officials need to be part of the infodemic solution. Right now, if your agency is ignoring digital best practice, failing to optimise long-form content on search, or engaging in social listening on matters related to your work, you could be contributing to the probolem.

In this week's column I explore this more.

Consulting: 7 Ways to Disrupt Misinformation Online

  1. Social Listening – catch the misinformation 
  2. Lines To Take – have pre-agreed lines to stake or statements on the truth of the matter
  3. Ramp up Online Conversation – you need to 
  4. Close the information gaps 
  5. Build Your Authority 
  6. Engage Your Expert Ecosystem 
  7. Social Share of Voice 

Public Sector Pros Insights

In this episode, we hear from Public Sector Pros who are actively disrupting disinformation. 

Hear from Chris Hsiung, Police Chief with Mountain View Police Police Department in California.

Also hear from Muiriosa Ryan, Social Media Manager at the Irish Health Service Executive.



Digital Marketing in the Public Sector -  Out with the old, in with the new, how to further your career.

Get a free coaching call with me to discuss how to progress your career in government and public sector.


WIN our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also, get a 50% discount on a course of your choice with us!

Thank You for Listening!

Thank you for tuning into episode #34 to find out the number one digital strategy for the next 10 years. If you are a regular listener, please rate and review our show.

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at

If you haven't already, please subscribe to The Public Sector Marketing Show or your preferred podcast platform.


Leave a Reply

Your email address will not be published. Required fields are marked *