How to Position Yourself for a Marketing Promotion in the Public Sector

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How to get a promotion

Do you want to take the next step in your marketing career? Are you working in a public sector body or Government agency? While you might feel ready for a promotion and believe that you deserve it, it can be tricky to know how to go about positioning yourself for one.

In this joint blog post with CV-Library we share a step-by-step guide to preparing and approaching your boss for a promotion, so you can make your next exciting career move.

marketing promotion in the public sector

Reflect on your career

First of all, you need to reflect on your career so far and whether you’re truly ready for a promotion.

Do you have the skills required to make the next step and are you ready to take on more responsibility? Let’s assume that the answer to both of these questions is yes – otherwise, you wouldn’t be here! But, if you’re unsure, perhaps spend some extra time sharpening your skills and preparing for the future. For public sector marketing pros, in particular, you are probably worried about how sharp your digital skills are. Don’t dismiss your on-the-job experience, podcast and blog subscriptions you are tuned into every week, events you attend and communities you are part of, such as Public Sector Marketing Pros on Facebook.

Build your case

Before you do anything, you need to make sure you’ve built a case for yourself. Why do you deserve this promotion? Have you worked on a particularly successful digital campaign recently? Have you increased the company’s social media following by 80%? Can you correlate digital activities to the objectives of your department or organisation. Spend some time putting together a list of examples of how you’ve excelled and how this has benefited the business. Can you benchmark your success against another public sector body?

Building up a strong case for yourself will help you when the time comes to meet with your boss. The last thing you want to do is ask them to invest in you and give you a promotion, with no evidence as to why they should do this. If you can quantify your examples – even better! This really helps them to see the positive impact you’re making on the business.

Pick your timing

You need to make sure you catch your boss on a good day, so pick your timing carefully. It’s not a good idea to approach your manager for a promotion if they’ve just had a major PR crisis, or if the organisation is fighting poor public support. What’s more, it’s not wise to ask them for a promotion if you’ve recently made a costly mistake.

Instead, wait for a time when your boss is happy with how the organisation’s communications is running and perhaps after they’ve had a big win. It’s also a good idea to approach them after you’ve completed a successful project or made a big impact on a project in some way. That might be through overseeing a large event or completing a high profile digital marketing campaign.

Arrange a meeting with your manager

When the time is right, organise a meeting with your manager to discuss your promotion. Take your evidence with you and be sure to set aside enough time to make your case. The last thing you want is to have to rush your conversation and end up not covering everything you wanted to say. This could cost you the promotion. You might also be aware that there are new hires in the next quarter’s budget. Remember you are now competing against private sector professionals who may have more experience. You have to put your best foot forward.

marketing promotion in the public sector

Lay out your case clearly

Throughout the meeting, make your case clearly and calmly. Present your examples and explain why these mean you deserve to take the next step in the organisation.

Remember that they might push you for more answers, especially if you’re hoping for them to invest in you. So stay calm and professional at all times. Re-iterate why you deserve it and explain how you’ve contributed towards the success of your department.

Look for other opportunities

Unfortunately, there isn’t always a guarantee that your boss will say yes to your request or that will you be successful in the interview process. They may not have the budget or ability to promote you right now, or they may not believe you’re ready. If this is the case, ask for feedback on how you could take that next step.

If it’s looking unlikely that you’ll get promoted in your current company any time soon, it might be time to look for other marketing opportunities elsewhere. If you’re truly ready to take the next step, prepare your CV and get ready for your job search. This might be the key to landing your promotion and starting an exciting new adventure.

Students of the Public Sector Marketing Pros Diploma and Certificate programmes have told us that promotion is one of the main reasons for taking our courses.

Get yourself a promotion

Asking for a promotion can be nerve-wracking, so you need to ensure you’ve prepared yourself accordingly. This also includes preparing for your manager to say no. Build a strong case outlining your achievements and the effect they’ve had on the organisation.

When you approach your manager, remain professional and confident, even if they push you to justify your request. Follow our advice and you could land yourself a promotion in no time!


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