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MASTERCLASS

INSTAGRAM

FOR PUBLIC ENGAGEMENT

TUESDAY 3 MARCH 2020

Ashling Hotel, Parkgate St, Dublin 8 | 09:30am-5.00pm

What will you learn?

There were 1.8 million Instagram users in Ireland in 2019, which accounted for 37.4% of our entire population. The majority of them are women - 57.3%. People aged 25 to 34 is the largest user group (550,000).

Are you leveraging the power of Instagram for public good? Perhaps you are going to launch a new Instagram account this year?

Join our Instagram Masterclass and learn how to develop an Instagram strategy for Government & Public Sector.

Mapping out your Instagram strategy

Perfecting your profile

Hashtags

Designing your Grid

Storyboarding & tactics for Stories

Hosting a Takeover

Going Live

IGTV

Instagram Metrics

Public sector Instagram case studies

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Book your place now!

There are 12 places only

The cost of masterclass is €395
(includes a workbook, presentation, refreshment breaks, carvery lunch, parking and a virtual follow-up consultation)

Attendees come from public sector and government agencies only

Peer-to peer group learning in a confidential and safe space

Masterclass takes place from 9.30am-5.00pm at the Ashling Hotel, Parkgate Street, Dublin 8

CPD Accreditation Certificate provided to all attendees

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About the Trainer

Joanne Sweeney

Joanne Sweeney provides social media and digital marketing consulting and training to government agencies.  A two-time published author, her books take a forensic look at how digital communications can be used for improved citizen engagement. Her current title Public Sector Marketing Pro has been described by Barack Obama’s former digital advisor, Tom Cochran as “the handbook I needed when in the White House.”

Joanne works with a broad range of government organisations across Europe. She has also developed her own accredited programmes - a 12-month Diploma in Digital Communications for Public Sector and a 6-week Certificate in Social Media Campaigns for Public Sector.

Her books are in policing and academic libraries across the world. With two decades of journalism, PR and media experience, Joanne’s digital skillset provide her with a rounded communications perspective in the Digital Age.

She is a preferred trainer for Google in Europe and is the organiser of the Public Sector Digital Marketing Summit in Ireland. She is a regular speaker at digital marketing conferences and events and has taken to stages in Brussels, San Francisco, Phoenix, London and Dublin.

Questions about the masterclass?

Contact Joanne Sweeney
on 087 6237373 or email info@publicsectormarketingpros.com

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