Join our upcoming webinar with Meta to find out how to access Meta Pro Support if you come across any issues. Register HERE.
Over the past year we have seen an increase in client requests for support over a range of issues including but not limited to:
- Resolving hacks of Facebook and Instagram accounts
- Securing Meta assets – Facebook, Instagram, Ads Manager, Messenger, WhatsApp
- Managing access and permissions – when staff have left or new staff are joining
- Rectifying historic issues that is preventing you for accessing Meta assets e.g. Ads Manager
- Getting advertising campaigns approved when they fall under social justice or political themes
- Escalating issues to Meta Pro customer support
Therefore, we decided to team up Meta HQ in Dublin for our upcoming webinar.
Agenda:
- Introduction to Meta Support Pro
- Eligibility criteria for access
- Types of issues Meta Support Pro can assist with
- How to find and contact Meta Support Pro
- Best practices for submitting a case
Why Meta due diligence matters
It’s essential for government and public sector agencies to ensure their Meta Business Manager accounts are set up correctly for several key reasons.
- Efficient Account Management: Meta Business Manager allows for centralised control of all business-related assets, including Facebook Pages, ad accounts, Instagram profiles, and Pixels. This makes it easier to manage access, monitor activities, and track campaign performance.
- Security: A properly set-up account ensures that roles and permissions are correctly assigned, reducing the risk of unauthorised access or data breaches. This is particularly important when dealing with public funds or sensitive information.
- Compliance and Accountability: Public sector agencies must comply with strict rules surrounding data privacy and transparency. With the correct structure in place, agencies can better track how their campaigns are being run, what data is being collected, and how it’s used, ensuring compliance with legal standards such as GDPR.
- Collaboration: A properly configured account enables different departments, teams, or external partners (such as consultants or agencies) to collaborate effectively. Business Manager allows roles like admin, advertiser, and analyst to be assigned, facilitating collaboration while maintaining appropriate access to sensitive data.
- Budget Control and Optimisation: Meta’s advertising platform offers various tools for managing budgets and tracking campaigns. With a properly structured account, agencies can easily manage and optimise ad spend, ensuring taxpayer money is used efficiently.
- Analytics and Reporting: Meta Business Manager provides detailed analytics tools to track the performance of social media campaigns. A well-set-up account ensures that key metrics can be accessed and used to assess campaign success, enabling data-driven decision-making.
- Long-Term Scalability: Setting up Meta Business Manager correctly from the outset ensures that the account can scale as the agency grows. It allows for the easy addition of new Pages, ad accounts, and staff, which is essential as new projects or campaigns are launched.
In summary, a properly configured Meta Business Manager account ensures security, accountability, efficiency, and compliance—vital elements for public sector transparency and the appropriate use of resources.
If you have any issues with your Meta account do get in touch. Email info@publicsectormarketingpros.com
About the Author
Joanne Sweeney is a specialist in public-sector marketing and digital communications. She’s the author of Public Sector Marketing Pro and the creator of the Professional Diploma in AI for Public Sector Marketing. With years of experience training, consulting, and advocating for digital transformation, Joanne provides insight and guidance for government agencies navigating the digital landscape. She is also the host of the award-winning Public Sector Marketing Show podcast.
